A complete end-to-end data analytics project analyzing marketing campaign performance across multiple channels (Search, Social, Email, Display). The goal is to measure campaign effectiveness, optimize spend, and improve ROI.

SQL project analyzing customer responses to a marketing campaign

Analyze how customer demographics, lifestyle, and past purchases affect their likelihood to respond to marketing campaigns. Discover actionable insights that help optimize sales funnels and marketing efforts

Analyzed lead quality trends to identify top-performing sources and optimize marketing spend. Explored factors like widgets, campaigns, and geography using Python-based analysis and visualizations. Provided actionable insights to improve conversion rates and justify CPL adjustments.

Curated list of APT group trackers, malware family indexes, naming maps, threat actor reporting, and public intelligence sources.

An animal shelter charity has an influx of litters and needs to customize marketing efforts to support them.

📊 Analyze marketing campaign performance using Power BI and SQL. Track key metrics to optimize ROI and improve customer acquisition strategies.