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copy(site): align touched marketing pages with messaging skills#7930

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Open

copy(site): align touched marketing pages with messaging skills#7930
ankur-arch wants to merge 3 commits into
feat/DR-8328-compute-pagefrom
copy/DR-8328-touched-pages-messaging

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@ankur-arch ankur-arch commented Jun 2, 2026

Applies the Prisma communication skills (prisma-copy-review + prisma-product-messaging) to the user-facing copy on the marketing pages that #7859 touches, plus product-naming consistency on the homepage and footer. Copy-only: no structural, logic, pricing, or factual claim changes. Targets feat/DR-8328-compute-page so it lands alongside #7859.

Attributed customer/partner quotes were preserved except for swapping em/en dashes for standard punctuation.

Copy cleanup (per skills)

Style: removed em/en dashes from prose; fixed mid-sentence capitalization; tightened run-ons.
Fluff and unsupported absolutes to concrete copy: cut seamless/seamlessly, powerful, ultimate tool, ship with confidence, stay ahead in the game, peak performance, scale without limits, core competencies, amazing, super quick, etc.; replaced with specific workflow/outcome language where an obviously-correct replacement existed.
Product naming: Prisma Data Platform/Platform Console to Prisma Console; VSCode to VS Code; generic Accelerate to Prisma Accelerate; the Prisma ORM to Prisma ORM; database management API to Management API.

Pages: orm, postgres, enterprise, mcp, startups, query-insights, partners, community, ecosystem, studio.

Homepage + footer consistency (positioning alignment)

  • Hero: names Prisma ORM, Prisma Postgres, and Prisma Compute in the subhead (was generic "managed Postgres"/"production-ready compute"); adds the missing Prisma Postgres CTA; renames "Explore Compute" to "Explore Prisma Compute". The hero now offers all three product CTAs.
  • "Start with Prisma" section: adds the missing Prisma Compute CTA so all three products are reachable.
  • Footer Product column: adds Prisma Postgres and Prisma Compute (both were missing) and uses full "Prisma ORM" naming.
  • Platform-path card + site metadata: consistent "Prisma Compute" naming and all three products named.

Notes for reviewers

  • Some pages have copy in sub-components (e.g. mcp _components/*) outside the page file; scoped to the files feat: DR-8328 Add compute page first stage #7859 touches. Happy to extend.
  • The orm hero now names supported databases (PostgreSQL, MySQL, SQLite, MongoDB) for concreteness and SEO; one place copy gained detail rather than only losing fluff. Easy to trim.
  • The footer lives in packages/ui, so the Product-column change is shared across apps (intended).

🤖 Generated with Claude Code

Summary by CodeRabbit

  • Content & Messaging

    • Updated marketing copy and product descriptions across multiple landing pages (ORM, Postgres, Compute, Studio, Partners, Enterprise, Ecosystem, and others) for improved clarity and messaging consistency.
    • Refined home page with updated call-to-action buttons and restructured navigation links.
  • Navigation

    • Reorganized footer product links to separately highlight Prisma ORM, Prisma Postgres, and Prisma Compute.
    • Updated home page metadata description with expanded product information.

Apply the Prisma communication skills (prisma-copy-review +
prisma-product-messaging) to the user-facing copy on the marketing
pages that PR #7859 touches. Copy-only edits; no structural, logic, or
factual/pricing changes.

- Remove em/en dashes from prose (startups testimonial + body, etc.).
- Cut fluff, empty slogans, and vague intensifiers (seamless, powerful,
  "ship with confidence", "stay ahead in the game", "peak performance",
  "ultimate tool", "scale without limits", "core competencies", ...)
  and replace with concrete workflow/outcome language.
- Fix mid-sentence capitalization (Build, Fortify, Grows, Pricing,
  Database) and tighten run-ons.
- Correct product naming: Prisma Accelerate, Prisma Console (was
  "Prisma Data Platform"/"Platform Console"), VS Code (was VSCode),
  Management API; "Prisma ORM" instead of "the Prisma ORM".

Pages: orm, postgres, enterprise, mcp, startups, query-insights,
partners, community, ecosystem, studio.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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coderabbitai Bot commented Jun 2, 2026

Review Change Stack

No actionable comments were generated in the recent review. 🎉

ℹ️ Recent review info
⚙️ Run configuration

Configuration used: Path: .coderabbit.yaml

Review profile: CHILL

Plan: Pro

Run ID: cb92b4a5-4b90-45f4-a6a8-1687fb2a8fe3

📥 Commits

Reviewing files that changed from the base of the PR and between 7baa9e4 and 88359ea.

📒 Files selected for processing (2)
  • apps/site/src/app/(index)/page.tsx
  • apps/site/src/app/compute/page.tsx
✅ Files skipped from review due to trivial changes (1)
  • apps/site/src/app/compute/page.tsx
🚧 Files skipped from review as they are similar to previous changes (1)
  • apps/site/src/app/(index)/page.tsx

Walkthrough

This PR updates marketing copy, CTAs, metadata, and footer product links across multiple site pages. All edits are textual; no component logic, exports, routing, or runtime behavior were changed.

Changes

Website Marketing Copy Refresh

Layer / File(s) Summary
Core product pages: ORM and Studio
apps/site/src/app/orm/page.tsx, apps/site/src/app/studio/page.tsx
Updated ORM feature headline copy, database compatibility messaging, VS Code card title/description and button text, data-model subtitle, hero paragraphs, CTA wording, and Studio feature cards/rows (titles/descriptions, hero paragraph, "See how Studio works" text).
Postgres product and Partners pages
apps/site/src/app/postgres/page.tsx, apps/site/src/app/partners/page.tsx
Adjusted Postgres page feature descriptions (removed phrase), updated CTA capitalization and button text, reworded "See Postgres in action" paragraph. Rewrote Partners page sections for provisioning, built-in data explorer, instant app deployment, hero/supporting paragraphs, and accordion bodies.
Ecosystem, Enterprise, and Startups
apps/site/src/app/ecosystem/page.tsx, apps/site/src/app/enterprise/page.tsx, apps/site/src/app/startups/page.tsx
Updated Ecosystem grid descriptions (ORM/framework compatibility, Postgres readiness), revised Enterprise hero and solution provider card titles/descriptions (team training, direct access, advanced updates, performance/risk), and updated Startups testimonial punctuation, benefits rendering, and info-box text.
Query Insights, MCP, and Community pages
apps/site/src/app/query-insights/page.tsx, apps/site/src/app/mcp/page.tsx, apps/site/src/app/community/page.tsx
Refined Query Insights copy (visibility sentence and ORM attribution), changed MCP hero feature "Super quick" → "Quick", and adjusted Community page metadata description punctuation.
Homepage, compute, metadata, and footer
apps/site/src/app/(index)/page.tsx, apps/site/src/app/compute/page.tsx, apps/site/src/lib/site-metadata.ts, packages/ui/src/data/footer.ts
Reworded homepage hero subtitle and CTA area (added "Try Prisma" external link + product links), updated Compute hero CTA to "Try Prisma Compute", replaced SITE_HOME_DESCRIPTION with expanded copy, added footer CTA button, and expanded footer "Product" links to include Prisma ORM, Prisma Postgres, and Prisma Compute.

🎯 2 (Simple) | ⏱️ ~8 minutes

🚥 Pre-merge checks | ✅ 4 | ❌ 1

❌ Failed checks (1 warning)

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✅ Passed checks (4 passed)
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Description Check ✅ Passed Check skipped - CodeRabbit’s high-level summary is enabled.
Title check ✅ Passed The PR title directly and clearly describes the main change: applying messaging improvements to touched marketing pages across the site.
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Build Status Details Updated (UTC)
default (Inspect) ⚠️ Changes detected (Review) 1 changed Jun 3, 2026, 8:57 AM

Align the homepage and footer with the positioning doc so all three
core products (Prisma ORM, Prisma Postgres, Prisma Compute) are named
and reachable consistently.

- Hero: name Prisma ORM, Prisma Postgres, and Prisma Compute in the
  subhead (was generic "managed Postgres"/"production-ready compute"),
  add the missing Prisma Postgres CTA, and rename "Explore Compute" to
  "Explore Prisma Compute". Hero now offers all three product CTAs.
- "Start with Prisma" footer-CTA section: add the missing Prisma
  Compute CTA so all three products are reachable.
- Platform-path card: "Explore Compute" -> "Explore Prisma Compute".
- Footer Product column: add Prisma Postgres and Prisma Compute (were
  missing) and use full "Prisma ORM" naming.
- Site metadata description: name the three products.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
- Homepage hero: replace the three Explore product buttons with one
  primary "Try Prisma" CTA linking to the Console
  (pris.ly/pdp, utm_campaign=home); move the product links below the
  CTA as secondary text links (Prisma ORM / Prisma Postgres /
  Prisma Compute).
- Compute hero: replace "Deploy a template" + "Read the docs" with one
  "Try Prisma Compute" CTA linking to the Console
  (utm_campaign=compute).
- Homepage subhead: "production-ready compute" -> "serverless
  TypeScript compute" per messaging guidance (Compute production
  readiness needs caution).

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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