Three landing page directions to compare (draft, do not merge)

content/options/_index.md

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+---
+title: Landing page options
+summary: Three different answers to "people don't get what we do or how to use us"
+---
+
+Three directions for the landing page. They differ in **what the page leads
+with**, not in styling — the question each one answers first is different.
+
+Compare them against the current site at [/](/) and against the capability-grid
+version in PR #23.

content/options/a-stuck.md

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+---
+title: "Option A — What are you stuck on?"
+variant: stuck
+weight: 1
+premise: |
+  Visitors do not know what "data engineering" means, but they know exactly what
+  is blocking them. Lead with their problem in their own words and let them
+  self-route.
+lead: What are you stuck on?
+standfirst: |
+  CAPRO is the data team at the Department of Psychology, University of Oslo.
+  Most people arrive with one of these.
+items:
+  - say: I'm writing a grant and need a data management plan.
+    answer: Data governance & FAIR
+    link: /service/
+  - say: I've collected data and can't get it analysis-ready.
+    answer: Data engineering
+    link: /service/
+  - say: My analysis is too big for my laptop.
+    answer: High-performance computing
+    link: /service/
+  - say: I need to collect data from participants, securely.
+    answer: Data capture
+    link: /service/
+  - say: My team needs to learn R or Python.
+    answer: Workshops
+    link: /service/
+  - say: I need a database or app to keep the project straight.
+    answer: Applications & databases
+    link: /service/
+closer:
+  text: Something else, or not sure which of these it is?
+  label: Book a free 30-minute conversation
+  link: https://app.reclaim.ai/m/capro/initiating-talks
+---

content/options/b-receipts.md

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+---
+title: "Option B — We have already done this"
+variant: receipts
+weight: 2
+premise: |
+  A core facility earns trust by showing delivered work. The team's testimonials
+  are specific and quantified; that is a stronger asset than any description of
+  services. Lead with the receipts.
+lead: We have already done this for projects like yours.
+standfirst: |
+  CAPRO is the data team at the Department of Psychology, University of Oslo.
+  Here is the work, in the words of the researchers who ran it.
+cases:
+  - project: Center for Lifespan Changes in Brain and Cognition
+    did: A custom database spanning 15 years of longitudinal collection.
+    quote: |
+      I am finally able to work with merged and tidy data for my papers, and to
+      explore the entire catalogue of data without assistance.
+    who: Kristine B. Walhovd
+    role: Center leader
+    portfolio: /portfolio/tsd-mri
+    kind: photo
+    alt: Sagittal MPRAGE brain scan produced by the centre's imaging pipeline
+
+  - project: Lifebrain EU-Consortium
+    did: Data from 5,000 participants, plus a 27,000-respondent survey, organised and released.
+    quote: |
+      A real treasure-trove: a user-friendly, secure, easy to explore data
+      structure, with all the data and statistical analyses available for
+      further use.
+    who: Barbara Bodorkos Friedman
+    role: Administrative coordinator
+    portfolio: /portfolio/gbhs
+    kind: mark
+    alt: Global Brain Health Survey project mark, Lifebrain consortium
+alsoTitle: And for others
+also:
+  - quote: |
+      Amazing in creating and maintaining a stable and scalable data management
+      and processing environment. It has allowed me to successfully process
+      thousands of brain MRI data sets.
+    who: William F. C. Baaré
+    role: Senior researcher, Danish Research Centre for Magnetic Resonance
+  - quote: |
+      Successful access to the Lifebrain Consortium data thanks to the Capro
+      team's effective coordination, organised in an easy-to-navigate system.
+    who: David Bartrés-Faz
+    role: Professor, University of Barcelona
+  - quote: |
+      An excellent instructor who can adapt to different teaching contexts and
+      audiences. Her enthusiasm for the topics makes the learning experience
+      better.
+    who: Agata Bochynska
+    role: Researcher and research librarian, University of Oslo Library
+closer:
+  text: Your project is probably not as unusual as it feels.
+  label: Book a free 30-minute conversation
+  link: https://app.reclaim.ai/m/capro/initiating-talks
+---

content/options/c-sentence.md

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+---
+title: "Option C — One sentence"
+variant: sentence
+weight: 3
+premise: |
+  The literal reading of "minimalistic". One screen, one sentence a
+  non-technical reader understands, one action. Everything else is one click
+  away. Also proposes a four-item nav.
+lead: |
+  We handle the data side of your research project.
+body: |
+  Collecting it, cleaning it, storing it safely, running the analyses that are
+  too big for your laptop, and teaching your team to do it themselves.
+verbs:
+  - word: Collect
+    link: /service/
+  - word: Process
+    link: /service/
+  - word: Store
+    link: /service/
+  - word: Teach
+    link: /service/
+closer:
+  text: |
+    Thirty minutes, free, no commitment. We will tell you honestly if we are
+    not the right people.
+  label: Book a conversation
+  link: https://app.reclaim.ai/m/capro/initiating-talks
+whois: |
+  CAPRO — the data team at the Department of Psychology, University of Oslo.
+  Harald Schjelderups hus, Forskningsveien 3A, Oslo.
+---