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Three landing page directions to compare (draft, do not merge) - #24
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Draft-only pages under /options/, noindex, not linked from the nav.
They exist to pick a direction, not to merge as-is.
Each answers the "people don't get what we do" problem differently, in
what the page leads with rather than in styling:
A /options/a-stuck/ Lead with the visitor's problem in their own
words; six first-person statements that
self-route to the relevant service.
B /options/b-receipts/ Lead with delivered work and the researchers'
own quotes, which are specific and quantified.
C /options/c-sentence/ One screen, one sentence, one action. The
literal reading of "minimalistic".
Each page carries a bar linking the others plus the current site, with
its premise in a disclosure, so they can be compared in one sitting.
Only two of the quoted projects have imagery that genuinely belongs to
them, so B shows those two as full cases and the rest as plain quotes
rather than pairing quotes with unrelated project logos.
Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>
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What this is
Not a proposal — a set of options to pick from. Three drafts of the landing page, each answering "people don't get what we are / what we do / how they can use us" differently in what the page leads with, not in styling.
Branched from
main, so the preview also shows the current site for comparison. PR #23 (capability grid) is effectively a fourth option.Index at
/options/. Every page carries a bar linking the others and the current site, with its premise behind a "Why this one" disclosure.Notes on each
A is the most direct answer to the actual complaint. Six first-person statements — "My analysis is too big for my laptop", "I'm writing a grant and need a data management plan" — each routing to the relevant service. No cards, no icons; the content is the interface. The risk: it only works if those six really are the ways people arrive. Worth checking against what you actually get asked.
B leans on the strongest asset the site already has and barely uses: the testimonials are specific and quantified ("thousands of brain MRI data sets", "over 27 000 respondents", "15 years of longitudinal collection"). Far better evidence than the counter cards were.
C is the literal reading of Markus's "strip the first page down to the essentials". One screen, four verbs, one booking link. The risk is the opposite of A's: it may be too little for someone deciding whether to spend budget.
Honesty note on B
My first draft paired the DRCMR and Barcelona quotes with the ggseg and Nettskjemar logos — projects those researchers have nothing to do with. That invents an association, so I rebuilt it: only the two cases with genuinely matching imagery get full treatment, the rest are plain quotes. If you want four image-led cases, we need four real images.
These are drafts
noindex, not in the nav or sitemap, no Norwegian yet. Copy is mine and unreviewed. Pick a direction first; polish and translation follow.What I'd like back
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