A curated collection of resources for PR professionals, startup founders, and marketers doing media outreach.
Need journalist contacts? JournalistDB indexes 142,000+ journalists with verified emails, filterable by beat, publication, location, and industry.
- How to Find Journalists by Beat - Filter by 105 beat categories
- 5 Filters for Finding the Right Journalist - Narrow your search
- Browse Journalists by Beat - Technology, business, health, and 100+ more
- What Journalists Actually Want in a Pitch - Survey data from reporters
- Guide to Cold Pitching Journalists (2026) - Templates and best practices
- Building a Media List That Gets Responses - Step-by-step process
- PR on a Startup Budget Without an Agency - DIY PR guide
- PR Outreach Trends for 2026 - What's changing
- Verified Email Addresses for PR Outreach - Why verification matters
| Category | Examples |
|---|---|
| Business | Business, Finance, Real Estate |
| Technology | Technology, Science |
| Health | Health |
| Politics | Politics |
| Entertainment | Entertainment, Arts |
| Sports | Sports |
| Lifestyle | Food, Travel, Fashion |
Atlanta | Boston | Chicago | Dallas | Denver | Houston | LA | Miami | NYC | Philadelphia | Phoenix | San Francisco | Seattle | DC
United States | United Kingdom | Canada | Australia | India | Germany | France | Japan | Brazil | And 30+ more
| Tool | Price | Journalists | Best For |
|---|---|---|---|
| JournalistDB | $79/mo | 142,000+ | Startups & SMBs |
| Cision | $7,000+/yr | 1M+ | Enterprise |
| Muck Rack | $5,000+/yr | 500K+ | Agencies |
| HARO | Free | Varies | Inbound only |
Subject: [Newsworthy hook relevant to their beat]
Hi [First name],
[Reference their recent article to show you've done homework]
[The story: what's happening and why their readers should care]
[Brief context: who you are, one key data point]
[Simple ask: interview, exclusive, demo, or data access]
Best,
[Name]
- Average journalist gets 100+ pitches per day
- Best send times: Tuesday-Thursday, 8-10am local
- Personalized pitches get 3x higher response rates
- 30-40% of journalist emails go stale annually
Have a useful PR resource? Open an issue or PR.
Maintained by JournalistDB — 142,000+ journalist contacts with verified emails.