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Conversion analysis for 8fit app

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Subscriber to Customer prediction

When users subscribe to 8fit app, they first do a trial. When they stay with the app after the trial, they pay and we call them customers. Notice that there are subscribers which do not turn into a customer, but every customer is also a subscriber.

There are two files:

  1. train_data.csv: user_id, channel, age, os, gender, country and customer. All users in this file have done a subscription. The column customer is 1 if the subscription converted to a customer and 0 if not.
  2. test_data.csv: The same for other users without the customer column.

The tasks:

  • Do a small explorative analysis and give an overview of the data in train_data.csv.

Explorative Analysis

  • Predict the values of customer (0 or 1) for users in test_data.csv.

Predictions

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