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LinkedIn Funnel: content skills, your personal-brand second brain, OXYGEN engagement and qualification workflows, and a DM conversion framework.

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LinkedIn Funnel

Turn what you know into content, identify the right people engaging with it, and start useful sales conversations.

This is the shareable template behind my LinkedIn funnel. Make your own copy, add your experience and offer, and build the system around the people you want to help.

Use this template → · Browse all skills · Download ZIP

The content waterfall

The content waterfall

1 idea a week becomes 1 long video, and the video waterfalls into posts on every platform, with a Claude Code skill for every step.

Watch the full walkthrough on YouTube · Setup guide for Claude Code · Editable map · The 10 content waterfall skills

What you get

Included What it helps you do
23 core content and branding skills Research, write, repurpose and design content in your own voice
10 content waterfall skills Turn 1 video a week into posts on every platform, then into conversations
6 additional video skills Keep the full content-vault skill coverage, including Shorts and Manim
Your personal-brand second brain Give your agent your positioning, audience, voice, stories and proof
Notion setup and public example Organize your pillars, topics, hooks and content board
OXYGEN Profile Watcher setup Bring people engaging with recent LinkedIn posts into one table
ICP qualification templates Score company fit and person fit, with evidence and reasons
DM conversion framework Deliver the resource, understand the problem and agree on a next step
Content waterfall guide · Graphic · Editable map Run the weekly system from idea to conversations in Claude Code
High-resolution flowchart · Animation · Editable file See how the whole funnel connects

All skills are in the visible skills/ folder. There are 43 in total: 23 core skills, 10 content waterfall skills, 6 additional video skills and 4 OXYGEN workflow helpers. The catalog shows where every original content-vault skill lives.

Start here

  1. Click Use this template and create your own repository. Choose Private if you will add personal or customer information.
  2. Clone your copy and open the whole folder in Codex, Claude Code or your preferred coding agent. You can also download the ZIP to work locally.
  3. Paste this prompt:
Read AGENTS.md and README.md. Help me make LinkedIn Funnel my own.
Use setup-workspace, capture-context and voice-calibration to build my
context from the material I provide. Start with my audience, offer,
experience and writing samples. Ask for the few missing details that
matter, keep unknown claims empty, and draft my first useful LinkedIn
post in chat using linkedin-copywriter.

Bring your offer, a short interview or notes, and 5–10 representative writing samples if you have them. The context interview gives you a starting point. You can create your first post without Notion or OXYGEN.

The repository includes skill-discovery links for Codex and Claude Code. If your agent does not discover them, point it to skills/README.md and the relevant SKILL.md file.

The three parts

1. Create content that attracts the right people

Fill your second brain, define your audience and calibrate your voice. Use linkedin-copywriter for one post, week-posts for a weekly plan and lead-magnet-creator for a resource your readers can use. Set up Notion when you want a content board.

2. Find the people who fit

Follow the Profile Watcher guide to collect engagement on your profile or other relevant public profiles. Add the qualification prompt, rubric and output schema to assess company and person fit separately.

When you are ready, paste this into your OXYGEN-connected agent:

Read guides/profile-watcher.md and guides/qualification.md. Help me set up
the native OXYGEN Profile Watcher for [MY REAL LINKEDIN PROFILE URL].
Verify my workspace and preview the profiles, daily collection scope and
recurring credit cap. Use my ICP and offer to prepare the qualification
rubric. Once collection is active, inspect the table's actual evidence
columns and preview one qualification row before paid scoring.

The watcher is a native OXYGEN feature. Creating it begins collection immediately and daily thereafter. Collection and AI qualification have separate usage costs; inspect the previews for your workspace. The guides cover setup and calibration.

3. Turn relevant interest into conversations

Use the DM framework to deliver what someone requested, learn what they need and offer a useful next step. Review the qualified cohort before setting up a Sequence. Existing conversations stay in Unibox; new outreach uses native Sequences.

Track qualified conversations, opportunities and signups alongside reach. That is how you see whether your content is helping the business.

Make it yours

skills/       Content, branding, media and OXYGEN instructions
context/      Your blank personal-brand and second-brain scaffold
guides/       Notion, collection, qualification, DM and content waterfall setup
templates/    Editable ICP rubric, qualification prompt and output schema
examples/     Synthetic qualification decisions to calibrate against
company/      Example buyer rubrics; keep your own in company/private/
assets/       Funnel and content waterfall graphics, animations and editable Excalidraw maps

The scaffold starts blank. The Adam Robinson webinar report and content example is there to show what a populated system can look like. Use your own biography, voice and proof when filling yours.

The funnel artwork illustrates my system and supplied results. Use it as a reference for your setup. Your results will depend on your audience, offer, content and follow-through.

Built by Tim Scheuer. Sources and scope · License

About

LinkedIn Funnel: content skills, your personal-brand second brain, OXYGEN engagement and qualification workflows, and a DM conversion framework.

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14 stars

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1 watching

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