An open, AI-friendly knowledge base for edtech founders — built by ASU ScaleU.
Building an edtech product means making calls that schools, universities, and L&D buyers will judge you on. Is there real demand or just polite interest? What evidence does a district actually require before it buys? How does higher-ed procurement really work, and how long does it take? Is your AI load-bearing or decorative? Most founders answer these by Googling for weeks, or by guessing.
This repo puts the answers in one place: a curated body of knowledge you point your AI tools at — Claude Code, Cursor, ChatGPT — or just read. It's grounded in peer-reviewed learning science, real regulatory and market data, and lessons from operators who've actually done it. Not generic model training data that's a year stale.
Built by ASU ScaleU, Arizona State University's edtech validation program. The higher-ed framework comes from "Cracking Higher Ed," presented at SXSW EDU 2026.
You're building in edtech and the stakes are high. You need straight answers about demand, evidence, procurement, accessibility, pricing, and fundraising that account for how education actually buys — not startup advice written for consumer apps. This is the knowledge ScaleU gives its portfolio companies, written down and kept current.
Everything lives in data/ as plain markdown, in four layers.
Hundreds of peer-reviewed papers across the major learning-science topics: spaced repetition, cognitive load, formative assessment, adaptive learning, worked examples, the learning-styles myth, and more. Each paper carries its takeaway, study type, year, citation count, and DOI. When you tell a buyer or investor that something works, cite the paper, not a vibe. Index: data/research/README.md.
- Competitive landscape by segment (K-12, higher ed, corporate L&D)
- K-12 privacy and compliance: FERPA, COPPA, state laws
- Higher-ed landscape, procurement, and accessibility
- Funding landscape by stage — who funds edtech and what they require
- Buyer personas, pilot benchmarks, and the ESSA evidence tiers (1–4)
- Buyer demand signals — the durable jobs institutional buyers switch for (
data/buyer-demand-signals.md)
- Demand validation — the 5-question diagnostic with scoring and depth probes (
data/demand-validation.md), plus the JTBD Switch interview method for discovering real demand (data/jtbd-interviews.md) - Higher-ed jobs atlas — validated jobs across the student journey, with saturation analysis showing where everyone's already crowded (
data/higher-ed-jobs-atlas.md) - Founder traps — the structural patterns founders miss (
data/founder-traps.md) - AI-native vs. bolted-on — is your AI load-bearing or decorative (
data/ai-native-framework.md) - Defensibility moats — staying defensible when LLMs can copy your features (
data/defensibility-moats.md) - AI risk & trust — what AI does to learners before you ship a student-facing model (
data/ai-risk-and-trust.md) - The ethos — seven principles, starting with "validate demand, not interest" (
ETHOS.md)
Dozens of field lessons on validation, product, go-to-market, sales, pricing, pilots, fundraising, and team — distilled from operators and investors on Lenny's Podcast and Lenny's Newsletter, and mapped to selling into schools, universities, and L&D. Practitioner experience, attributed and paraphrased; the research corpus is the evidence layer.
Point your AI tool at the repo — or at the one file that fits your decision — and ask. The markdown is written to be read by a model or a person.
git clone https://github.com/savvides/edtechfounderstack.git- Claude Code / Cursor: open the repo and ask; the agent reads the relevant
data/files. - ChatGPT / Claude: paste the file that fits your question, or upload the repo.
- Reading it yourself: start with
ETHOS.mdfor the worldview,data/operator-lessons.mdfor the playbooks, ordata/research/README.mdfor the evidence base.
Because it's markdown you can audit, every claim traces to something you can check — a named regulation, a paper with a DOI, a named operator.
ScaleU is ASU's edtech validation program. We take 1% equity in early-stage startups in exchange for controlled access and a paid pilot at Arizona State University — the kind of evidence you need to fundraise and sell at enterprise scale. If running an institutional pilot is your next step, that's what we do. Learn more or apply.
See CONTRIBUTING.md for how to help, and ARCHITECTURE.md for how the knowledge base is laid out. We're always after better regulatory data, new buyer personas, and more peer-reviewed research. For research, follow the table format in data/research/ and sort by citation count.
The repository's original content is MIT — use it however you want.
Exception: data/operator-lessons.md is not covered by MIT. Those lessons are paraphrased from the free public archive of Lenny's Podcast and Lenny's Newsletter under its personal/non-commercial terms, so treat that one file as personal, non-commercial use only, not for commercial reuse. See the note at the bottom of the file.