raiseCatError · Oct 25, 2026 · Oct 25, 2026 · Oct 25, 2026
diff --git a/README.md b/README.md
@@ -15,7 +15,7 @@ right from it.
 [Support](https://meowdisplay.app/support.html) ·
 [Privacy](https://meowdisplay.app/privacy.html)
 
-<a href="https://apps.apple.com/us/app/meowdisplay/id6817552864"><img src="assets/readme/app-store-badge.svg" alt="Download on the App Store" height="44"></a>
+**[Download for Mac](https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplay.dmg)** · <a href="https://apps.apple.com/us/app/meowdisplay/id6817552864"><img src="assets/readme/app-store-badge.svg" alt="Download on the App Store" height="44" align="center"></a>
 
 <br>
 
@@ -34,11 +34,10 @@ you control, with devices paired and every session encrypted.
 No MeowDisplay account is required, and there is no MeowDisplay-hosted relay
 or server in the middle.
 
-**MeowDisplay for iPhone and iPad is free on the [App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864)**
-(iOS/iPadOS 16.4 or later). It works with the MeowDisplay Mac app (macOS 14
-or later), which is currently available only by
-[building it from source](#build-from-source): there is no signed, notarized
-Mac download yet.
+**Get MeowDisplay:** the [Mac app](https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplay.dmg) (macOS 14 or later; signed and
+notarized, from [GitHub Releases](https://github.com/raiseCatError/meowdisplay/releases/tag/v1.20.0)) and
+[MeowDisplay for iPhone and iPad on the App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864) (iOS/iPadOS 16.4 or
+later). Both are free.
 
 ## At a glance
 
@@ -345,7 +344,8 @@ More in [SECURITY.md](SECURITY.md) and the
 
 ## Getting started
 
-1. Build and run MeowDisplay on your Mac ([Build from source](#build-from-source)).
+1. [Download MeowDisplay for Mac](https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplay.dmg), open the DMG, drag MeowDisplay to
+   Applications and open it.
 2. Install [MeowDisplay from the App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864) on your iPhone or iPad
    and open it.
 3. Connect over USB or Wi-Fi, and pair the devices by confirming the matching
@@ -368,10 +368,9 @@ echo "DEVELOPMENT_TEAM=YOURTEAMID" > .env
 ```
 
 Open `MeowDisplay.xcodeproj` and run the `OpenSidecarMac` scheme for the Mac
-app. The [`release/app-store-rc`](https://github.com/raiseCatError/meowdisplay/tree/release/app-store-rc) branch matches the App Store
-version (1.20.0). The iPhone/iPad receiver is on the
-[App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864); to build it yourself instead, run the `OpenSidecariOS`
-scheme. Signing, permissions and
+app, or `OpenSidecariOS` for the iPhone/iPad receiver. The released 1.20.0
+apps (Mac download and App Store) were built from
+[`release/app-store-rc`](https://github.com/raiseCatError/meowdisplay/tree/release/app-store-rc). Signing, permissions and
 troubleshooting are in [SETUP.md](SETUP.md); release process in
 [RELEASE.md](RELEASE.md).
 

diff --git a/RELEASE.md b/RELEASE.md
@@ -86,11 +86,14 @@ a higher build number).
 
 ## Required secrets
 
-None are currently configured on this fork. Exact inventory (see the
-release-audit issue for the full table): `DEVELOPMENT_TEAM`,
-`MATCH_GIT_URL`, `MATCH_DEPLOY_KEY`, `MATCH_PASSWORD`,
-`APP_STORE_CONNECT_KEY_ID`, `APP_STORE_CONNECT_ISSUER_ID`,
-`APP_STORE_CONNECT_KEY_CONTENT`, and optionally `SPARKLE_PRIVATE_KEY`.
+Required: `DEVELOPMENT_TEAM`, `MATCH_GIT_URL`, `MATCH_DEPLOY_KEY`,
+`MATCH_PASSWORD`, `APP_STORE_CONNECT_KEY_ID`, `APP_STORE_CONNECT_ISSUER_ID`,
+`APP_STORE_CONNECT_KEY_CONTENT`, and `SPARKLE_PRIVATE_KEY`.
+
+As of 2026-10-25 the fork has `DEVELOPMENT_TEAM`, `MATCH_GIT_URL`,
+`MATCH_DEPLOY_KEY` and `SPARKLE_PRIVATE_KEY`. `MATCH_PASSWORD` and the three
+`APP_STORE_CONNECT_*` secrets are missing, and the match repository holds no
+Developer ID certificate yet, so `build-mac` cannot sign or notarize in CI.
 
 ## Verification
 
@@ -106,6 +109,35 @@ Once a release build exists:
   does not accept a build that uses a required-reason API no manifest
   declares.
 
+## 1.20.0 Mac release (built locally)
+
+The first MeowDisplay Mac release, `v1.20.0`, was not built by CI (see
+[Required secrets](#required-secrets)). It was produced on a Mac signed in to
+the team's Apple account, from `release/app-store-rc` @ `cbbad7f` (the source
+of App Store 1.20.0), with the same pieces CI uses:
+
+1. `DEVELOPMENT_TEAM=<team> xcodegen generate` from the tracked `project.yml`.
+2. `xcodebuild archive` (Release) for `OpenSidecarMac` and
+   `OpenSidecarMacReceiver`, with `MARKETING_VERSION=1.20.0` and
+   `CURRENT_PROJECT_VERSION=1`.
+3. `xcodebuild -exportArchive` with `method` `developer-id`, `destination`
+   `upload` and automatic signing: Xcode signs with the team's cloud-managed
+   Developer ID Application certificate and submits to Apple's notary
+   service; `xcodebuild -exportNotarizedApp` returns the stapled app.
+4. The DMG step from the Fastfile (`hdiutil`, UDZO, Applications link). The
+   DMG container itself is not code-signed or notarized: the cloud-managed
+   certificate cannot `codesign` arbitrary files and there were no
+   `notarytool` credentials. Gatekeeper accepts the stapled app inside
+   (`spctl`: Notarized Developer ID), and a quarantined copy of the DMG
+   mounts normally.
+5. Appcasts from `generate_appcast`/`sign_update` with the Sparkle key in the
+   login keychain (account `meowdisplay`), uploaded to the release.
+
+To return to the documented CI path, create an App Store Connect API key
+and a Developer ID Application certificate whose private key can be
+exported into match, then add `MATCH_PASSWORD` and the
+`APP_STORE_CONNECT_*` secrets.
+
 ## Rollback / recovery
 
 - A GitHub Release is just tagged, uploaded artifacts — a bad release can be

diff --git a/SETUP.md b/SETUP.md
@@ -12,8 +12,9 @@ current capabilities.
 - [`xcodegen`](https://github.com/yonaskolb/XcodeGen) — `brew install xcodegen`.
 - A free or paid Apple Developer account, to sign the Mac build and, if you
   build it yourself, the iOS build for your device (a free account is enough
-  for local sideloading). The iPhone/iPad receiver is also available from the
-  [App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864), which needs no signing.
+  for local sideloading). To just use MeowDisplay, skip building: download the
+  [Mac app](https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplay.dmg) and get the iPhone/iPad receiver from the
+  [App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864).
 
 ## Clone
 

diff --git a/launch/APP_STORE_LAUNCH.md b/launch/APP_STORE_LAUNCH.md
@@ -1,11 +1,15 @@
-# MeowDisplay is now on the App Store
+# MeowDisplay is now available
 
 *October 25, 2026*
 
 **Your Mac. Another screen. Anywhere.**
 
-MeowDisplay for iPhone and iPad is now available, free, on the App Store:
-<https://apps.apple.com/us/app/meowdisplay/id6817552864>
+MeowDisplay is out: the iPhone and iPad app is free on the App Store, and the
+Mac app is a free, signed and notarized download.
+
+- **Mac:** [Download MeowDisplay for Mac](https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplay.dmg)
+  ([release notes and checksums](https://github.com/raiseCatError/meowdisplay/releases/tag/v1.20.0))
+- **iPhone and iPad:** [MeowDisplay on the App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864)
 
 MeowDisplay turns your iPhone or iPad into a mirrored or extended display for
 your Mac, and lets you control the Mac from it: Direct Touch, a trackpad-style
@@ -21,16 +25,16 @@ Free and open source. No MeowDisplay account required.
 
 | | |
 |---|---|
+| **Mac** | macOS 14 or later, Apple silicon or Intel. [MeowDisplay.dmg](https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplay.dmg), free |
 | **iPhone or iPad** | iOS or iPadOS 16.4 or later. [MeowDisplay on the App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864), free |
-| **Mac** | macOS 14 or later, running the MeowDisplay Mac app |
 
-**The Mac app is not on the App Store and has no signed download yet.** For now
-you build it from source with Xcode (a free Apple account is enough to sign
-it). The [`release/app-store-rc`](https://github.com/raiseCatError/meowdisplay/tree/release/app-store-rc)
-branch matches App Store version 1.20.0. Setup:
-<https://meowdisplay.app/docs#status>. A signed, notarized Mac download will
-follow through the project's release workflow; this note will be updated when
-it exists.
+Open the DMG, drag MeowDisplay to Applications, and open it. Then open
+MeowDisplay on your iPhone or iPad, connect, and confirm the pairing code.
+Setup guide: <https://meowdisplay.app/docs>
+
+Want to use a spare Mac as a display instead? The optional
+[MeowDisplay Receiver](https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplayReceiver.dmg)
+(macOS 12 or later) is on the same release.
 
 ## Good to know
 
@@ -41,7 +45,7 @@ it exists.
 - Controlling the Mac needs Accessibility permission, **Allow Input** turned on,
   and a control request from the device each session. Connecting alone never
   grants control.
-- The app is in English for now.
+- The apps are in English for now.
 
 ## Thank you, OpenDisplay
 
@@ -52,9 +56,9 @@ open source under GPL-3.0.
 
 ## Links
 
+- Mac download: <https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplay.dmg>
 - App Store: <https://apps.apple.com/us/app/meowdisplay/id6817552864>
 - Website: <https://meowdisplay.app/>
 - Setup: <https://meowdisplay.app/docs>
-- Features: <https://meowdisplay.app/features>
 - Support: <https://meowdisplay.app/support>
 - Source: <https://github.com/raiseCatError/meowdisplay>
diff --git a/launch/SOCIAL_POSTS.md b/launch/SOCIAL_POSTS.md
@@ -1,35 +1,36 @@
 # Launch posts: drafts, not posted
 
-Ready-to-publish copy for the App Store launch of MeowDisplay for iPhone and
-iPad (October 25, 2026). Nothing here has been posted.
-
-Every post must keep the Mac caveat: the iPhone/iPad app is on the App Store,
-but the Mac app currently has to be built from source. Once a signed Mac
-download exists, update the posts (and swap "build it from source" for the
-download link) before reusing them.
+Ready-to-publish copy for the MeowDisplay launch (October 25, 2026): the
+iPhone/iPad app on the App Store and the Mac app as a signed, notarized
+download. Nothing here has been posted.
 
 Verified links:
 
+- Website (download buttons for both apps): https://meowdisplay.app/
+- Mac download: https://github.com/raiseCatError/meowdisplay/releases/latest/download/MeowDisplay.dmg
 - App Store: https://apps.apple.com/us/app/meowdisplay/id6817552864
-- Website: https://meowdisplay.app/
 - Setup: https://meowdisplay.app/docs
 - Source: https://github.com/raiseCatError/meowdisplay
 
+Prefer linking https://meowdisplay.app/ in posts: it has both downloads, and a
+bare DMG link starts a download without context.
+
 ---
 
 ## X / Twitter
 
-> MeowDisplay is on the App Store 🐈
+> MeowDisplay is out 🐈
 >
-> It turns your iPhone or iPad into a second display for your Mac: mirror or extend, then control it with touch, trackpad gestures and a keyboard. USB or Wi-Fi. Free, open source, no account.
+> Turn your iPhone or iPad into a second display for your Mac: mirror or extend, then control it with touch, trackpad gestures and a keyboard. USB or Wi-Fi. Free, open source, no account.
 >
-> https://apps.apple.com/us/app/meowdisplay/id6817552864
+> Mac app + App Store: https://meowdisplay.app
 
 Reply to the first post:
 
-> Heads up: the Mac side isn't a one-click download yet, you build it from source for now (signed build coming). Setup: https://meowdisplay.app/docs
+> iPhone/iPad: https://apps.apple.com/us/app/meowdisplay/id6817552864
+> Code: https://github.com/raiseCatError/meowdisplay
 >
-> Built on the great OpenDisplay project. Code: https://github.com/raiseCatError/meowdisplay
+> Built on the great OpenDisplay project.
 
 ---
 
@@ -39,11 +40,11 @@ Check each subreddit's self-promotion rules first (r/macapps, r/iOSProgramming
 Saturday showcase, r/opensource). Post to one or two communities, not all at
 once, and stay in the thread to answer questions.
 
-**Title:** I made MeowDisplay, a free and open-source app that turns your iPhone or iPad into a display for your Mac. The iPhone/iPad app just landed on the App Store
+**Title:** I made MeowDisplay, a free and open-source app that turns your iPhone or iPad into a display for your Mac
 
 **Body:**
 
-> Hi! MeowDisplay turns an iPhone or iPad into a mirrored or extended display for a Mac, and lets you control the Mac from it.
+> Hi! MeowDisplay turns an iPhone or iPad into a mirrored or extended display for a Mac, and lets you control the Mac from it. The iPhone/iPad app is on the App Store and the Mac app is a signed, notarized download.
 >
 > **What it does**
 >
@@ -55,15 +56,14 @@ once, and stay in the thread to answer questions.
 >
 > **Limitations, honestly**
 >
-> - The iPhone/iPad app is on the App Store, but **the Mac app has no signed download yet**. Right now you build it from source with Xcode (a free Apple account works). A notarized build is next.
 > - Mac-to-iPhone is the most-tested setup; iPad and using another Mac as a receiver need more real-hardware testing.
 > - Controlling the Mac needs Accessibility permission, and every session starts with input off until you allow it.
-> - English only for now.
+> - macOS 14+ for the Mac app, iOS/iPadOS 16.4+ for the receiver. English only for now.
 >
 > **Credit:** MeowDisplay started as a fork of OpenDisplay by Philip Poloczek (https://github.com/peetzweg/opendisplay), which provided the capture/virtual display/encoding foundation. Most of my work since has been on input, gestures, trays, pairing/security, Remote Access and polish. GPL-3.0.
 >
+> - Website and Mac download: https://meowdisplay.app/
 > - App Store (free): https://apps.apple.com/us/app/meowdisplay/id6817552864
-> - Setup: https://meowdisplay.app/docs
 > - Source: https://github.com/raiseCatError/meowdisplay
 >
 > Feedback and bug reports are very welcome, especially from iPad and multi-display setups.
@@ -72,16 +72,16 @@ once, and stay in the thread to answer questions.
 
 ## LinkedIn
 
-> MeowDisplay is now on the App Store.
+> MeowDisplay is out.
 >
 > It's a free, open-source app I've been building that turns an iPhone or iPad into a mirrored or extended display for a Mac, and lets you control the Mac from it with touch, trackpad gestures, a keyboard and Apple Pencil, over USB or Wi-Fi.
 >
 > A few things I cared about along the way: no account, no server in the middle, devices paired with a matching code and every session encrypted. And keeping it open source, building on the excellent OpenDisplay project by Philip Poloczek.
 >
-> The iPhone and iPad app is available today. The Mac companion is built from source for now, with a signed download on the way.
+> The iPhone and iPad app is on the App Store, and the Mac app is a free download.
 >
-> App Store: https://apps.apple.com/us/app/meowdisplay/id6817552864
-> Website and setup: https://meowdisplay.app/ 🐾
+> Website and Mac download: https://meowdisplay.app/
+> App Store: https://apps.apple.com/us/app/meowdisplay/id6817552864 🐾
 
 ---
 
@@ -91,16 +91,16 @@ once, and stay in the thread to answer questions.
 
 > Your Mac. Another screen. Anywhere. 🐈
 >
-> MeowDisplay is now on the App Store: turn your iPhone or iPad into a display for your Mac, and control it with touch, gestures and a keyboard.
+> MeowDisplay is out: turn your iPhone or iPad into a display for your Mac, and control it with touch, gestures and a keyboard.
 >
 > Free and open source. No account.
-> iPhone/iPad app on the App Store; the Mac app is built from source for now. Link in bio → meowdisplay.app
+> Get the Mac app and the iPhone/iPad app: link in bio → meowdisplay.app
 >
 > #MeowDisplay #Mac #iPad #iPhone #OpenSource #IndieDev
 
 **Story text (one frame each):**
 
-1. MeowDisplay is on the App Store 🐾
+1. MeowDisplay is out 🐾
 2. Your iPhone or iPad → a display for your Mac
 3. Free · open source · no account
-4. Link: meowdisplay.app (sticker → https://apps.apple.com/us/app/meowdisplay/id6817552864)
+4. Link: meowdisplay.app (sticker → https://meowdisplay.app/)