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Probavi brand

Visual identity for Probavi — logos, colours, badges, and the rules for using them.

This repository is public but not open source. The marks are reserved; see LICENSE for what you may and may not do. The short version: quote us, link us, and display the badge if your drills really pass — but do not ship your own product under this name or logo.

Start with BRAND_GUIDE.md — it explains the mark, the palette, clearspace, minimum sizes, and badge usage.

Contents

Path What it is
BRAND_GUIDE.md The design manual. Read before using anything here.
svg/icon/ Seal icon: default, mono, mint (on Ink), white reverse, and app tile. Editable masters.
svg/logo/ Lockup (icon + wordmark). Live-text masters and outlined distribution copies.
svg/badge/ README shield and the "Proven by Probavi" web badge, light and dark.
png/ Exports: icon 16–1024 px, lockup at heights 64/128/256, badges at 1×/2× and 32/48/64.
favicon.ico Multi-resolution favicon (16 + 32 + 48).
tokens/ Machine-readable design tokens: tokens.json and generated tokens.css.
tools/ Generators — the whole package rebuilds from these.

Which file do I need?

  • Website header, docs, slides, README topsvg/logo/logo.svg (on Ink: logo-mint.svg; on photography or someone else's dark background: logo-white.svg)
  • Favicon, avatar, app iconfavicon.ico, svg/icon/icon-tile.svg
  • Sending to a printer, partner, or press → the *-outlined.svg lockups (wordmark converted to paths; renders identically without Inter installed)
  • Styling a site or dashboardtokens/tokens.css, or tokens.json if your build wants structured data
  • Single-colour printing or engraving*-mono.svg

Using the tokens

@import "tokens/tokens.css";

.button { background: var(--probavi-accent); color: var(--probavi-paper); }

Light/dark switching is built in, and answers to two signals. By default the tokens follow the OS via prefers-color-scheme. If the page sets data-theme="dark" or data-theme="light" on <html> — as Starlight's theme toggle does — that wins over the OS preference in both directions, so a visitor on a light OS who switches the site to dark gets the dark values, and the reverse. Either way --probavi-accent resolves to Evidence green on light backgrounds and Mint on dark ones, and --probavi-border to Border sand on Paper and Border slate on Ink, as the guide requires. Both hairline pairings are measured at generation time and clear the 3:1 contrast floor — 3.03:1 and 3.43:1 — so a border taken from these tokens stays visible in either theme.

Regenerating

Everything derives from one source of truth — colours and geometry are declared once in tools/, so a change propagates to every size and variant consistently.

pip install -r requirements.txt
python3 tools/gen_brand.py     # icons, lockups, badges, PNG exports, favicon
python3 tools/gen_outlined.py  # outlined distribution copies of the lockups
python3 tools/gen_tokens.py    # tokens.json + tokens.css

requirements.txt pins the toolchain exactly, transitive dependencies included, because a rasteriser version is an input to the artifacts: the pinned set reproduces every text-free PNG export byte for byte. Bump it deliberately and re-check the exports when you do.

Two prerequisites pip cannot supply: the system cairo library (cairocffi binds to it), and Inter (SIL Open Font License) as a TTF on disk, needed by gen_brand.py for PNG text and by gen_outlined.py for the wordmark outlines. gen_tokens.py needs neither — it is standard library only, so tokens regenerate anywhere.

Inter is looked up in the usual font directories (~/.fonts, ~/.local/share/fonts, the system ones) and via fontconfig. To use an unpacked release without installing it, point INTER_DIR at the directory holding Inter-Medium.ttf and Inter-Regular.ttf:

INTER_DIR=~/Downloads/Inter-4.1/extras/ttf python3 tools/gen_brand.py

Reproducibility is verified, not assumed: with the pinned toolchain and Inter 4.1, rerunning all three generators reproduces every committed artifact — 49 files across png/, svg/, favicon.ico and tokens/ — byte for byte.

Never edit files under png/ or tokens/ by hand — they are generated. Change the source in tools/ (or the SVG masters) and rerun.

Using this repo from other projects

The website consumes it as a read-only git submodule; the core repo just references a couple of files directly. Either way: this repo is the source, edits happen here.

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Visual identity and brand terms for Probavi — public, not open source

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