Equativ Bidder Adapter: document placementuuid param#6662
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| | `siteId` | optional | The placement site ID. _See **Bid Parameter Usage** notes below for more information_. |`1234` | `integer` | | ||
| | `pageId` | optional | The placement page ID. _See **Bid Parameter Usage** notes below for more information_. | `1234` | `integer` | | ||
| | `formatId` | optional | The placement format ID. _See **Bid Parameter Usage** notes below for more information_. | `1234` | `integer` | | ||
| | `placementuuid` | optional | Placement identifier used to source inventory. Preferred way to identify inventory; forwarded as `imp.ext.bidder.plcmtuuid`. When legacy params are also supplied, all fields are forwarded and the downstream receiver decides which to use. | `'abc-123'` | `string` | |
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Is this parameter publisher or ssp defined?
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SSP-defined — Equativ assigns it in our platform UI and publishers copy it in, same as the existing siteId/pageId/formatId params it replaces. It maps back to a page/format on our side, so it's not a publisher-defined slot ID like GPID.
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Documents the new
placementuuidbidder param for the Equativ adapter and markssiteId/pageId/formatIdas deprecated.placementuuidrow to the Fields table — the preferred way to identifyinventory, forwarded as
imp.ext.bidder.plcmtuuid.siteId/pageId/formatIdas Deprecated (kept only to supportthe ramp-up; use
placementuuidinstead).placementuuidand deprecation notes to the "Through bidder params Object"usage example.
🏷 Type of documentation
📋 Checklist