frameworks and lessons for technical founders to build better businesses
GTM strategy, B2B sales, and growth thinking — written by someone who's been in the trenches across SaaS, open-source, software, hardware, and enterprise for 20+ years.
This repo is a public archive of the BuildBetter Newsletter and previous (now retired) blogs — articles on how technical founders can stop building in a vacuum and actually get their product to market and turning them from academic exercises into businesses.
Articles covering the stuff technical founders usually figure out too late:
- Go-to-market strategy — positioning, ICP definition, messaging that doesn't sound like every other SaaS
- B2B sales — how to sell without feeling like a salesperson
- Partnerships & distribution — finding leverage beyond paid ads
- Founder mindset — the mental models behind good business founder decisions
No fluff. No "10x your growth" hot takes (unfortunately). Just thinking out loud from the trenches.
Articles land here eventually. The newsletter gets them first — plus takes that never make it into long-form.
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Articles are organized by year. Each file links back to the original published post. (tbd)
/articles
/2026/
/2027/
Pete Bright — multiple founder, B2B sales and GTM practitioner with 20+ years across SaaS, open-source hardware/software, and enterprise IT. Formerly at Fibery and Turris/CZ.NIC, founder of ERP Concept (technology consultancy operating across 12 countries). Based between Sofia, Bulgaria, and Prague, Czechia.
Also hosts the BuildBetter Podcast — conversations with technical founders about what actually works.
- 🎙️ Podcast: [YouTube: (https://www.youtube.com/@BuildBetterHQ)]
- 🐦 Farcaster: [@BFG: (https://farcaster.xyz/bfg)]
- 💼 LinkedIn: [Petr Palan: (https://www.linkedin.com/in/petrpalan/)]
© Petr Palan (aka Pete Bright). Articles in this repo are licensed under CC BY-NC-ND 4.0.
You can share them freely with attribution. You may not sell them, remix them, or republish them commercially without permission. Original canonical URLs are included in each article's frontmatter.