AEO content remainder: the 'GloriaFood alternatives (Switzerland)' listicle + per-market guides (SOFRA-AEO-PLAN §2)

[mahmutkaya]

What

The agent-writable remainder of SOFRA-AEO-PLAN §2 (content engine). §1 quick wins, the RUMI case study (/case/rumi), the Sofra-vs-GloriaFood compare page (/compare/gloriafood, #42, closed #6) and /changelog are shipped. Still to write:

1. «GloriaFood alternatives (Switzerland)» — the listicle/comparison page. Table-driven like the shipped compare page: facts a machine can lift, Q&A subheadings, a visible "Last checked ", and a sources list. The pattern to copy is components/compare-gloriafood-data.ts + app/[locale]/compare/gloriafood/page.tsx — GloriaFood's pricing there was verified from gloriafood.com/pricing on the day, with source URLs and a re-verify note shipped alongside.
2. Per-market guides — one genuinely useful guide per market, not keyword mush: «QR-Menü für Restaurants in der Schweiz» (de), «menu QR pour restaurants à Genève» (fr). The plan's own bar: "genuinely useful content, not keyword mush; the craft brand voice is a differentiator". fr copy quality matters most (Geneva is the first market).

The working model these pages serve (from the plan)

• Retrieval: be indexed everywhere (Bing's index feeds ChatGPT search; sitemap + llms.txt exist).
• Extraction: engines prefer machine-liftable facts — structured data, Q&A blocks, tables, transparent pricing.
• Trust: dated, sourced claims beat self-description. Any competitor claim needs a verified source + a checked date, exactly as feat(aeo): content engine — changelog, RUMI case study, GloriaFood comparison #42 did.

Constraints

• All six locales (en/fr/de/nl/tr/ar), JSON-LD generated from the same message keys as the visible copy (the FAQ/compare pattern).
• ⚠ Anything marked in the plan before publishing: re-verify competitor pricing at write time; never carry an unverified number.
• This is the AGENT-writable half only. The owner-owed halves of §2/§3 (case-study numbers, Bing/GSC/G2/Wikidata checklist) are separate backlog rows — do not fold them in here.

Acceptance criteria

• The listicle is live under /compare/ (or the plan's chosen path) in all six locales with JSON-LD and a claims table with sources + checked dates.
• At least the fr and de market guides exist, in the craft voice, with verifiable local facts.
• Every new page is in the sitemap and linked from the site's internal links (footer/nav or existing pages).
• SOFRA-AEO-PLAN §2 rows updated in the same change.

Ref: workspace docs/plans/BACKLOG.md, Track S queue row "AEO content remainder"; docs/plans/SOFRA-AEO-PLAN.md §2.