SEObuddy

Technical SEO audits from your terminal — live scores, colour-coded results, Markdown reports.

pip install seobuddy  →  seobuddy https://yoursite.com  →  done.

No clone. No build step. One package from PyPI.

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See it in action

Real Rich UI in your terminal — greens for passes, yellows for warnings, reds for failures.
Full terminal + report examples

Install in seconds:

pip install seobuddy
seobuddy https://nikitay.com

Prefer an isolated CLI? Use pipx install seobuddy instead of pip.

Crawl your site, watch scores update live, then open the timestamped *-report.md file. That is the whole workflow.

Note: Open-source technical SEO audit CLI — not affiliated with the commercial product at seobuddy.com.

Documentation

Full manuals (same content as below, in more detail):

• User Manual — installation, usage, reading results, troubleshooting
• Technical Manual — architecture, modules, scoring, tests, extension points
• Report Example — sample terminal summary and Markdown report (google.com audit)
• Publishing — PyPI releases (manual upload and GitHub Actions)

Features

• Async BFS crawler — configurable depth, same-domain internal links only, deduplicated URLs
• 11 weighted per-page categories — title, meta, Open Graph, JSON-LD, headings, content, links, images, canonical, hreflang, technical
• Site-wide checks — robots.txt validation and crawl enforcement, XML sitemap audit with coverage metrics
• Per-page and site scores — 0–100 with weighted category averages and letter grades
• Rich terminal UI — progress bars, color-coded scores, live per-page results, final summary panel
• Markdown reports — executive summary, score breakdown, page-by-page findings, prioritized recommendations

Requirements

• Python 3.11+

Quick start

Step	Command
Install	pip install seobuddy
Audit	seobuddy https://nikitay.com
Report	Open yyyymmddhhmm-<hostname>-report.md in the current directory

Defaults: depth 2, 5 concurrent requests, 10s timeout. Use --depth 0 for a homepage-only check.

seobuddy --help          # all options
pip install -U seobuddy  # upgrade
pipx install seobuddy    # isolated global CLI (macOS/Linux)

Contributors — clone and editable install:

git clone https://github.com/nikitaycs50/SEObuddy.git && cd SEObuddy
python3 -m venv .venv && source .venv/bin/activate
pip install -e ".[dev]"

Usage

seobuddy <URL> [OPTIONS]

Arguments

Argument	Description
URL	Full site URL to audit (https:// recommended). Bare domains like nikitay.com are normalized to https://.

Options

Option	Default	Description
--depth	2	Link hops from the seed URL. 0 = seed page only.
--max-pages	50	Stop crawling after this many pages (avoids huge sites).
--concurrency	5	Maximum parallel HTTP requests during the crawl.
--timeout	10	Per-request timeout in seconds.
--output-dir	.	Folder where the Markdown report is saved.
--user-agent	Chrome 131 (desktop)	HTTP User-Agent on every request. Default mimics Chrome for compatibility; override to identify SEObuddy if required.
--no-color	off	Plain terminal output (no Rich colors).

Examples

# Default crawl (depth 2)
seobuddy https://example.com

# Homepage only (fast check)
seobuddy https://nikitay.com --depth 0

# Deeper crawl, more parallelism
seobuddy https://nikitay.com --depth 2 --concurrency 10

# Save reports to a folder
seobuddy https://nikitay.com --output-dir ./reports

# CI / logs (no colors)
seobuddy https://nikitay.com --no-color

# Custom User-Agent (default is Chrome-like)
seobuddy https://nikitay.com --user-agent "SEObuddy/0.2.0 (+https://nikitay.com)"

# Module entry point
python -m seobuddy https://nikitay.com

Verified example: nikitay.com

URL	Result
https://nikitay.com	Works — crawls the site, prints scores, writes a report
https://niktiay.com	Fails — hostname does not resolve (typo: missing k in nikitay)

After seobuddy https://nikitay.com --depth 1 you should see: startup banner, progress bar, one line per page, SITE AUDIT COMPLETE panel, and a report file in the output directory.

Understanding the terminal output

Rich renders colour-coded bars and grades in real time (disable with --no-color).

Per-page line (live)

Colour	Score	Example
🟢 Green	80–100	██████████ 100/100 · category ✓
🟡 Yellow	60–79	████████░░ 64/100 · category ~
🟠 Orange	40–59	█████░░░░░ 47/100
🔴 Red	0–39	██░░░░░░░░ 2/100 · category ✗

████████░░ 64/100  /  — title ~  meta ~  og ✓  h1 ✓

Symbol	Meaning
█ / ░	Score bar (colour matches score band)
✓ ~ ✗	Category pass / warn / fail

Final summary

Overall score, letter grade, category table (average score + pages OK ≥ 80), and TOP ISSUES by impact.

Grade	Score range
A	90+
B	80–89
C+	70–79
C	60–69
D	50–59
F	Below 50

The Markdown report

Filename: yyyymmddhhmm-<hostname>-report.md — example: 202606041408-nikitay.com-report.md

Section	Contents
Executive Summary	Site score, date, seed URL, page count, duration, top 5 issues
Score Breakdown	All categories with scores and pages OK
Page-by-Page Analysis	Collapsible <details> per URL (findings + suggestions)
Recommendations	Prioritized, deduplicated action items

Open in VS Code, Cursor, GitHub, or any Markdown viewer that supports HTML <details>.

What SEObuddy checks

Page score = weighted average of categories. Site score = average of all page scores.

Category	Weight	What it looks for
Title	15%	<title> present, ~50–60 characters, unique across crawled pages
Meta description	10%	meta name="description", ~150–160 characters, unique
Open Graph	9%	og:title, og:description, og:image, og:url
JSON-LD	9%	Valid application/ld+json, schema type, required fields
Headings	9%	Exactly one H1, logical heading order (no skipped levels)
Content	15%	Word count (300+ tiers), text vs HTML ratio (target ≥ 15%)
Links	9%	Internal links reachable (HEAD/GET probes), descriptive anchor text
Images	9%	Non-empty alt on images, lazy loading where applicable
Canonical	5%	link rel="canonical" present and consistent
Hreflang	5%	link rel="alternate" hreflang tags, reciprocity across crawled pages
Technical	5%	Viewport meta, HTTPS, reasonable URL length and structure

Site-wide (reported separately from per-page weighted scores):

Check	What it looks for
Robots.txt	Fetchable file, valid rules, crawl respects Disallow for your User-Agent
Sitemap	XML sitemap reachable, valid structure, coverage vs crawled URLs

Content tiers: <300 words → 0; 300–499 → 60; 500–799 → 80; 800+ → 100 (combined with text/HTML ratio).

Links check: up to 20 unique internal URLs probed per page; penalizes generic anchors (“click here”, “read more”, etc.).

Auditing large sites (e.g. Google)

Mega-sites expose thousands of locale and redirect URLs. SEObuddy caps crawls at --max-pages (default 50), dedupes by path (not query), skips utility routes (/ml, /intl/…, policies), drops non-crawlable redirect targets, and truncates long paths in the terminal. For Google, use --depth 0 or --max-pages 10.

Crawl behavior

• BFS with path-based dedup; seed at depth 0, enqueue links only if depth < config.depth
• Same domain only — external links are ignored (www. stripped when comparing netloc)
• Skips: mailto:, tel:, javascript:, data:, fragments-only, non-HTML, duplicate paths, /cdn-cgi/, /ml, long query strings
• Redirects — followed up to 5 hops; non-crawlable final URLs are not audited
• Per page: URL, status, headers, HTML body, fetch time (ms); pages yielded as they complete for live UI

Architecture

SEObuddy is a Python 3.11+ package (Hatchling, src/ layout) with a Typer CLI:

1. Validates and normalizes the seed URL.
2. BFS-crawls same-domain HTML with httpx (async).
3. Audits each page with BeautifulSoup + lxml and eleven pluggable checks, plus site-wide robots.txt and sitemap checks.
4. Renders Rich terminal UI and writes a Markdown report.

flowchart LR
  CLI[cli.py] --> Crawler[crawler.py]
  Crawler -->|PageData| Auditor[auditor.py]
  Auditor -->|PageAudit| Display[display.py]
  Auditor -->|SiteAudit| Report[report.py]
  Checks[checks/*] --> Auditor

Loading

Entry points

Mechanism	Target
Console script seobuddy	seobuddy.cli:app
python -m seobuddy	__main__.py → app()

asyncio.run() wraps _run_audit from the Typer command. Connection failures on the seed fetch exit with code 1.

Core data models (models.py)

Type	Purpose
AuditConfig	CLI settings (depth, concurrency, timeout, paths, UA)
PageData	Raw crawl result: URLs, status, headers, HTML, timing
CheckResult	Category outcome: score, weight, status, findings, suggestions
PageAudit	One page’s checks + weighted score
SiteContext	Cross-page state: titles, metas, canonicals, fetched URLs
SiteAudit	Full run: pages, timing, site_score

CheckStatus: pass | warn | fail (from score thresholds in base.status_from_score).

URL layer (url_utils.py)

• normalize_url — http/https only, lowercase host, strip fragment; None for non-crawlable paths
• is_crawlable_path — skips /cdn-cgi/ (e.g. Cloudflare email protection)
• same_domain — compares netloc with www. stripped

Crawler (crawler.py)

AsyncCrawler batches queue waves up to concurrency with asyncio.Semaphore. GET with redirect following; ConnectError propagates on seed failure; other HTTP errors may yield status_code=0. Link extraction from <a href> when depth allows and response is HTML.

Auditor (auditor.py)

1. Parse HTML with BeautifulSoup + lxml.
2. Non-HTML or error status: stub checks except technical (URL/headers still audited).
3. Sync checks: title, meta, opengraph, jsonld, headings, content, images, canonical, hreflang, technical.
4. Async links.check_async with shared httpx client.
5. weighted_page_score(results) and path_display(final_url).

Checks update SiteContext for cross-page deduplication (titles, meta descriptions).

Scoring helpers (checks/base.py)

• clamp_score, weighted_page_score, letter_grade
• aggregate_category_scores — per-category mean + pages_ok (≥ 80)
• top_issues — impact = weight × (100 − category_avg)
• collect_recommendations — deduplicated suggestions by impact

Project structure

SEObuddy/
├── LICENSE
├── pyproject.toml
├── README.md
├── docs/
│   ├── USER_MANUAL.md
│   ├── TECHNICAL_MANUAL.md
│   ├── REPORT_EXAMPLE.md
│   └── PUBLISHING.md
├── scripts/
│   └── publish-to-pypi.sh
├── src/seobuddy/
│   ├── __init__.py         # __version__
│   ├── __main__.py
│   ├── cli.py
│   ├── crawler.py
│   ├── auditor.py
│   ├── models.py
│   ├── url_utils.py
│   ├── site_resources.py
│   ├── display.py
│   ├── report.py
│   └── checks/
│       ├── base.py
│       ├── title.py … technical.py, hreflang.py
│       ├── robots_check.py, sitemap_check.py
└── tests/
    ├── conftest.py
    ├── helpers.py
    └── test_*.py

Development

pip install -e ".[dev]"
pytest -q

Test file	Coverage
test_checks_*.py	Individual check logic
test_checks_base.py	Grading and weighted scores
test_auditor.py	Full page audit integration
test_crawler.py	URL normalize, link extract, mock transport BFS
test_report.py	Filename format and report sections

Manual verification

pip install -e ".[dev]"
pytest -q
seobuddy https://nikitay.com --depth 2
seobuddy https://nikitay.com --depth 0
seobuddy https://nonexistent.invalid   # expect exit 1

Expect: terminal progress, per-page lines, report *-nikitay.com-report.md with four sections, graceful failure on invalid hosts (exit 1).

Extension points

New check: add checks/newcheck.py, register weight in CATEGORY_WEIGHTS / CATEGORY_ORDER / CATEGORY_LABELS, wire in auditor.py, add tests.

Crawl rules: extend _SKIP_PATH_PREFIXES in url_utils.py or adjust BFS depth semantics in AsyncCrawler.crawl.

CI / headless: --no-color and a dedicated --output-dir for artifacts.

Known limitations (v0.2)

Area	Limitation
JavaScript rendering	Static HTML only (no browser execution)
Rate limiting	User-controlled via --concurrency only
Hreflang	HTML <link> tags only; no HTTP header alternates
Sitemap	Audited for coverage; not used to discover crawl URLs
Authentication	No logged-in page support

Errors and troubleshooting

Situation	Behavior	Exit code
Successful audit	Report written, summary shown	0
Bad URL format	Clear error message	1
Host unreachable (DNS, connection)	Could not connect to host	1
Request timeout	Error message	1

Problem	What to try
command not found: seobuddy	PyPI: pip install seobuddy or pipx install seobuddy. Dev: activate venv and pip install -e .
externally-managed-environment (Homebrew Python)	Use pipx install seobuddy, or a venv — avoid pip install into system Python
Could not connect to host	Check URL spelling, browser/curl, increase --timeout
Low content score on SPAs	Only HTTP HTML is analyzed, not client-rendered DOM
Unexpected extra pages	Some sites inject CDN paths; /cdn-cgi/ is skipped

Privacy and etiquette

• Only requests URLs you point it at, within same domain and depth you set.
• Default User-Agent mimics Chrome desktop so fewer sites block the crawler; set --user-agent explicitly if your policy requires an identifiable bot string.
• Crawl respects robots.txt Disallow rules for your User-Agent; use reasonable depth and concurrency on live sites.

License

MIT License — see LICENSE.

Copyright © 2026 NikitaY.com. Created by NikitaY.com.

This project is a technical SEO audit CLI and is not affiliated with seobuddy.com.