I work in SEO and GEO (getting brands cited inside AI answers), and I build my own tools to do it.
I'm not a developer by training. I was a high-level athlete, then spent two years in the French Army, then moved into sales and marketing: a startup first, then Apple France recruited me. After that I started my own companies, and started moving: three years in Australia 🇦🇺 where I learned English, then Japan 🇯🇵, Switzerland 🇨🇭, Portugal 🇵🇹 and the US 🇺🇸. Somewhere along the way I fell for SEO, then GEO, and now for everything you can actually build once you stop waiting for someone else to build it.
What I like is not the demo: it's the thing that actually runs in production, with real users and real money going through it.
📍 Moving to Montreal in September 2026.
All of it over a few months, self-taught, with AI as my pair.
IAmètre : measures how visible a brand is inside AI answers (ChatGPT, Claude, Perplexity, Google AI Overviews). Weekly automated collection, sampling with a 95% fluctuation margin, and a rule I care about: a move that stays inside the margin is not a move. Code and method are open.
Smart BPJEPS, the company I've been running for four years. It helps people prepare France's national sports-coaching diploma, a regulated qualification with a real exam to pass. In July 2026 I replaced the platforms I was renting with SmartRoom, a SaaS I built myself: 1,000+ students, revision content and training programs, payments, automated emails, and a gamification layer (XP, streaks, rewards) that also drives cross-selling. Its admin console is not a CRM: it crosses Search Console and GA4 data with in-product behaviour (how far students get in each sheet, where they stall, how they score on tests) to decide what to fix next. Next.js, Supabase, Stripe.
Its content site, which I migrated to WordPress: custom child theme, redirect plan, full page-parity check, without losing a single ranking. It doubles as my own SEO lab.
Before all this: Rooride, a carpooling app in Australia I co-founded. 5,000+ users, all acquired organically, zero paid, and a multilingual blog that brought 1M+ search impressions. That's where I learned that acquisition is a product problem, not a marketing one.
Python · TypeScript · Next.js / React · SQL · GitHub Actions · Claude Code · Git
And the SEO side: Search Console · GA4 · Screaming Frog · Schema.org / JSON-LD · DataForSEO
My dad was a computer scientist, always tinkering on a machine without ever being a developer. Building things now feels like going back to my childhood. That's what makes me open the laptop every day.
I'm always up for connecting with new people and trading what we know: AI, building with AI, search, SEO, GEO, and the projects that come out of all that. I learn as much from a good conversation as from a repo.
The easiest way to reach me is LinkedIn, come say hi 👋