Remove FTS jargon from site-wide nav CTAs and announcement bar - #481
Remove FTS jargon from site-wide nav CTAs and announcement bar#481manazoid4 wants to merge 2 commits into
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Replace 'CHECK FTS FREE' / 'CHECK FIND A TENDER FREE' with plain-English 'FIND JOBS FREE →' across desktop and mobile nav. Update announcement bar from internal decision-framework language (BID/WATCH/SUBCONTRACT/SKIP) to clear tradesman-first copy: 'Search public UK contracts for your trade — free to search, no card needed'. Mobile quick-link 'PUBLIC SOURCE / CHECK FTS' → 'FREE SEARCH / FIND JOBS'. 'PILOT' label → 'SUBSCRIPTION'. These appear on every page — the jargon was the primary barrier stopping tradespeople from clicking into the product at all. Co-Authored-By: Claude <noreply@anthropic.com>
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✅ Meticulous spotted 0 visual differences across 169 screens tested: view results. Meticulous evaluated ~4 hours of user flows against your PR. Expected differences? Click here. Last updated for commit |
npm audit fix updates nanoid to >=3.3.18 to resolve GHSA-2v37-7h3g-55p8 (custom generators infinite loop when size is zero — high severity). Also resolves postcss moderate advisory. CI was failing on npm audit --audit-level=high; 0 vulnerabilities after fix. Co-Authored-By: Claude <noreply@anthropic.com>
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Summary
Problem: Every page showed "CHECK FTS FREE" as the primary nav CTA and the announcement bar used internal decision-framework language (
BID, WATCH, SUBCONTRACT or SKIP) with no context. A UK tradesman visiting for the first time has no idea what "FTS" is — this was the primary drop-off point before they ever reached the product.Fix: Plain-English copy across all three jargon points, site-wide impact from two files.
Changes
src/components/TopNav.tsxCHECK FTS FREE→FIND JOBS FREE →PUBLIC SOURCE / CHECK FTS→FREE SEARCH / FIND JOBSPILOT→SUBSCRIPTIONCHECK FIND A TENDER FREE→FIND JOBS FREE →app/layout.tsx"Find a Tender is free and public · JobFilter helps contractors decide BID, WATCH, SUBCONTRACT or SKIP · Official source links included"→"Search public UK contracts for your trade — free to search, no card needed · JobFilter shows which ones fit your firm and which to skip"Four-Agent Audit Findings
NEEDLE: FTS jargon in nav CTA was the highest-impact problem — it appeared on every page and blocked tradespeople from clicking into the product.
BUILDER: Replaced all three jargon instances with direct plain-English copy. No logic, routing, or visual changes.
CRITIC: Clearer in <3 seconds — yes. Confusion reduced — yes. New issues introduced — none.
REVENUE: "FIND JOBS FREE" communicates the core value proposition instantly. Users who understand what they're clicking are more likely to reach /find-jobs, see the product, and convert.
NEXT highest-impact issue: Pricing page lacks a "1 contract covers the cost" value arithmetic statement. A tradesman needs to see the maths before paying £39/mo.
Generated by Claude Code