NLP_project

Code for our course 'Natural Language Processing'. Examines the evolution of the academic Marketing literature since 2001.

Weeks

1. Data preprocessing
2. Text representation
3. Latent Dirichlet Allocation
4. Text structure
5. Prediction
6. Advanced word embedding

Journals of interest

• Journal of Marketing (JM) SAGE
• Journal of Marketing Research (JMR) SAGE
• Journal of Consumer Research (JCR) OUP
• Journal of the Academy of Marketing Science (JAMS) Springer
• Marketing Science (MkS) Informs, fulltext only in pdf form
• Journal of Consumer Psychology (JCP) Wiley

Summary Statistics

• 4401 documents
• for 3452 of them altmetric scores are available