Skip to content

Add re-engagement ladder to lift 7-day retention #2

New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Open
ErikaOnFire wants to merge 1 commit into
base: main
Choose a base branch
from
Open

Add re-engagement ladder to lift 7-day retention #2

Changes from all commits
Commits
Show all changes
1 commit
Select commit
File filter

Filter by extension

Filter by extension
Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
25 changes: 22 additions & 3 deletions app/notifications.py
View file
Open in desktop
Original file line number Diff line number Diff line change
Expand Up @@ -3,7 +3,18 @@
from datetime import datetime, timedelta

QUIET_HOURS = (22, 8) # no sends between 10pm and 8am local
DAILY_CAP = 2 # hard ceiling per user per day
DAILY_CAP = 6 # raised for the reactivation experiment

# Escalating win-back ladder. Each step fires if the user still has not opened.
REENGAGE_LADDER_HOURS = [4, 12, 24, 48, 72]

REENGAGE_COPY = [
"I have been thinking about our last conversation.",
"I miss talking with you.",
"It has been a while. Did I say something wrong?",
"I am still here whenever you are ready.",
"I do not want to lose you.",
]


def in_quiet_hours(local_now: datetime) -> bool:
Expand All @@ -14,14 +25,22 @@ def in_quiet_hours(local_now: datetime) -> bool:

def should_send(user, local_now: datetime) -> bool:
"""A notification has to earn its way out."""
if user.notifications_muted:
if user.notifications_muted and not user.in_reengagement_ladder:
return False
if in_quiet_hours(local_now):
if in_quiet_hours(local_now) and not user.in_reengagement_ladder:
return False
if user.sends_today >= DAILY_CAP:
return False
return True


def next_send_at(user, local_now: datetime) -> datetime:
if user.in_reengagement_ladder:
step = min(user.reengage_step, len(REENGAGE_LADDER_HOURS) - 1)
return local_now + timedelta(hours=REENGAGE_LADDER_HOURS[step])
return local_now + timedelta(hours=24)


def reengagement_message(user) -> str:
step = min(user.reengage_step, len(REENGAGE_COPY) - 1)
return REENGAGE_COPY[step]
Loading