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Taboola (taboola)

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Full detail: Where this data comes from

Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for campaign management, audience targeting, conversion tracking, and reporting. The company also operates Connexity (commerce media), Skimlinks (publisher monetization), and DeeperDive (content discovery), and recently shipped Abby (AI ad assistant), the GenAI Ad Maker, and an official Realize MCP server for AI-driven campaign management.

APIs.json: https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/apis.yml

Scope

  • Position: Producing
  • Access: 3rd-Party

Tags

  • Advertising
  • Native Advertising
  • Discovery
  • Performance Marketing
  • AdTech
  • Realize
  • Backstage
  • Recommendation
  • Publisher
  • Programmatic

Timestamps

  • Created: 2026-05-25T00:00:00.000Z
  • Modified: 2026-05-25

APIs

Taboola Backstage Campaigns API

Create, retrieve, update, duplicate, and delete Taboola Realize advertising campaigns. Includes bulk update across the network and a campaign reach estimator for pre-launch impression forecasting.

Tags

  • Advertising
  • Native Advertising
  • Campaigns
  • Realize

Properties

Taboola Backstage Campaign Items API

Manage individual ad items (creatives) and performance video items (motion ads) belonging to Taboola Realize campaigns. Supports per-campaign CRUD plus bulk create, update, and delete across multiple campaigns and across the network.

Tags

  • Advertising
  • Creatives
  • Items
  • Video

Properties

Taboola Backstage Audiences API

Manage first-party, custom, lookalike, marketplace, and combined audiences for Taboola Realize campaign targeting. Includes audience onboarding for hashed identifiers (CRM and pixel-based), plus audience-targeting endpoints applied at the campaign level.

Tags

  • Advertising
  • Audiences
  • Targeting
  • First-Party Data

Properties

Taboola Backstage Conversions API

Create and manage conversion rules used to track purchases, leads, registrations, page views, and other outcomes. Supports event-based and URL-based rules with configurable look-back windows for both click-through and view-through attribution.

Tags

  • Advertising
  • Conversions
  • Measurement
  • Attribution

Properties

Taboola Backstage Reports API

Retrieve campaign-summary reports across many breakdown dimensions (day, week, month, campaign, site, country, region, platform, OS, browser, language, DMA, city, ad), top-content reports, and near real-time performance snapshots.

Tags

  • Advertising
  • Reporting
  • Analytics
  • Performance

Properties

Taboola Backstage Dictionary API

Reference data endpoints for campaign targeting. Returns supported countries, regions, cities, postal codes, US DMAs, browsers, operating systems, OS versions, platforms, languages, publishers, contextual segments, minimum CPC values, and campaign/item enumerations.

Tags

  • Advertising
  • Reference Data
  • Targeting

Properties

Taboola Backstage Accounts API

Discover advertiser accounts allowed for the authenticated user, list all advertiser accounts in a Taboola network, and retrieve per-account configuration including currency, time zone, and partner types.

Tags

  • Advertising
  • Accounts
  • Network

Properties

Common Properties

Maintainers

FN: Kin Lane Email: info@apievangelist.com URL: https://apievangelist.com

About

Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for…

Topics

adtechadvertisingapis-jsonbackstagediscoverynative-advertisingperformance-marketingprogrammaticpublisherrealizerecommendation

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