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Revert audit-intent title bet; link /tbc-audit site-wide #10

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Merged
alexandermayes merged 1 commit into from
Aug 11, 2026
Merged

Revert audit-intent title bet; link /tbc-audit site-wide #10

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12 changes: 12 additions & 0 deletions app/components/Navbar.tsx
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Original file line number Diff line number Diff line change
Expand Up @@ -81,6 +81,18 @@ export default function Navbar() {
</Link>
)}

{/* Site-wide link so /tbc-audit has a crawlable path that isn't
the sitemap. GSC's URL inspection listed sitemap.xml as the
only referring URL for it — the lone homepage body link was
buried below the fold and never picked up, so Google kept
serving `/` for the qualified audit queries the page targets. */}
<Link
href="/tbc-audit"
className="text-xs text-muted-foreground hover:text-gold-from transition-interactive"
>
TBC Audit
</Link>

<Link
href="/guides"
className="text-xs text-muted-foreground hover:text-gold-from transition-interactive"
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12 changes: 8 additions & 4 deletions app/layout.tsx
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Expand Up @@ -20,10 +20,14 @@ const geistMono = Geist_Mono({
export const metadata: Metadata = {
metadataBase: new URL("https://parseforge.gg"),
title: {
// "Audit" is deliberate: `tbc audit` is our largest non-navigational
// query (~3.3k impressions at position ~4.9) and the word was missing
// from the title. "Log Analyzer" stays — those queries convert at 30%+.
default: "Free WoW TBC Log Analyzer & Raid Audit — ParseForge",
// Reverted from "Free WoW TBC Log Analyzer & Raid Audit". `tbc audit`
// looked like generic tool intent, but it's navigational for the
// competitor tbc-audit.com: 0.58% CTR at position 4.7, ~10x below what
// that position should yield, while every qualified variant
// (`wow tbc audit`, `raid audit tbc`) converts 5-20x better. Chasing it
// cost the title length that "Classic" needs — `wow classic log
// analyzer` converts at 33%. Audit intent lives on /tbc-audit instead.
default: "Free WoW Classic & TBC Log Analyzer — ParseForge",
template: "%s | ParseForge",
},
description:
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