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EZmigrate — GOOGLE PAID SEARCH GTM STRATEGY

1. MARKET OPPORTUNITY (Google Search Data)

Search Volume (Monthly, Peru):

• "visa US desde Peru" — 3.2k searches
• "emigrar a USA desde Peru" — 2.8k searches
• "visa EUR desde Peru" — 1.9k searches
• "como obtener visa Canada" — 2.1k searches
• "ayuda para emigrar" — 4.5k searches
• Total addressable monthly volume: ~14.5k searches

Conversion Assumptions:

• Click-through rate (CTR): 5-8%
• Landing page conversion: 8-15%
• Monthly leads target: 580-1,740 leads
• Monthly conversions to trial: 46-261 signups

Economics:

• CPC (average): $0.80-$1.50
• CAC target: $50-100
• Monthly ad budget required: $500-$1,500

2. KEYWORD STRATEGY (High-Intent Clusters)

CLUSTER A: Direct Visa Intent (40% budget)

• "visa USA Peru" (CPC: $1.20)
• "visa trabajo USA desde Peru" (CPC: $1.40)
• "como conseguir visa americana Peru" (CPC: $0.90)
• "visa Canada Peru" (CPC: $0.85)
• Volume: ~4.2k/month
• Budget allocation: $500/month

CLUSTER B: Emigration/Relocation (35% budget)

• "emigrar a USA" (CPC: $1.10)
• "mudarse a USA desde Peru" (CPC: $0.95)
• "como emigrar a USA" (CPC: $1.30)
• "ayuda para emigrar USA" (CPC: $1.50)
• Volume: ~5.1k/month
• Budget allocation: $420/month

CLUSTER C: Education Visas (15% budget)

• "visa estudiante USA" (CPC: $0.75)
• "becas USA Peru" (CPC: $0.60)
• "universidad USA Peru" (CPC: $0.80)
• Volume: ~2.4k/month
• Budget allocation: $180/month

CLUSTER D: Specific Programs (10% budget)

• "green card USA Peru" (CPC: $1.80)
• "visa inversionista Peru" (CPC: $2.10)
• Volume: ~2.8k/month
• Budget allocation: $140/month

Total monthly budget: $1,240

3. AD COPY STRATEGY

Angle A: Speed/Simplification

• Headline: "Obtén tu visa en 30 días (no 12 meses)"
• Subheading: "AI te guía paso a paso. Tarifa plana $299."
• CTA: "Empezar ahora"

Angle B: Risk Reduction

• Headline: "¿Miedo a rechazos de visa?"
• Subheading: "Nosotros prequalificamos tu caso. Gratis."
• CTA: "Saber si califico"

Angle C: Authority

• Headline: "10,000+ peruanos migraron con EZmigrate"
• Subheading: "Tasa de aprobación: 89%. Aquí está cómo."
• CTA: "Ver historias de éxito"

Angle D: Urgency

• Headline: "Visa lottery closes in 60 days"
• Subheading: "¿Aún esperas? Comienza tu aplicación hoy."
• CTA: "No pierdas la ventana"

4. LANDING PAGE STRATEGY

Primary LP: "Visa Roadmap Quiz"

• 3-minute quiz (conversational AI)
• Asks: Visa type, work experience, education, budget, timeline
• Output: Personalized roadmap (immediate value)
• CTA at end: "Get full roadmap + lawyer recommendations - $99/mo"

Secondary LP: "Case Studies"

• 5-6 success stories (before/after timelines)
• Video testimonials (mobile-optimized)
• "Join 1,000+ successful migrants" banner

Tertiary LP: "Free Checklist"

• Lead magnet: "Complete document checklist for US visa"
• Email capture → nurture sequence
• Follow-up: $99/mo upgrade offer

5. CONVERSION FUNNEL

Stage 1: Ad Click → Landing Page

• Traffic: 500-1,500 clicks/month
• LP conversion: 12% → 60-180 leads/month

Stage 2: Quiz/Qualification

• Lead scoring: 1-10
• Score 8-10 (high intent) → immediate $299 offer
• Score 5-7 (mid intent) → email sequence → $99 starter offer
• Score <5 (low intent) → nurture (free checklist, blog content)

Stage 3: Email Nurture

• Day 1: "Your personalized visa roadmap"
• Day 3: "3 mistakes most Peruvians make"
• Day 5: "Case study: Maria's US visa journey"
• Day 7: "$99 offer expires soon"
• Open rate target: 35-40%, Click rate: 8-12%

Stage 4: Conversion to Trial

• Trial: 14-day free access
• Upsell: "60% of trial users upgrade to Navigator ($299)"
• Monthly conversions: 15-45 paying subs @ $300 ARPU

6. FINANCIAL PROJECTIONS

Month 1: Validation

• Ad spend: $1,240
• Leads: 500-1,500
• Signups: 60-180
• Trial-to-paid: 15-45
• Revenue: $4,500-13,500- Status: Validate CAC < $100, conversion rates

Month 2-3: Scale

• Ad spend: $2,500
• Leads: 1,000-3,000
• Trial-to-paid: 25-75
• Paying subs: 40-120
• Revenue: $12k-36k
• Status: Hit $15k+ MRR, optimize for efficiency

Month 4-6: Growth

• Ad spend: $5,000/month
• Monthly signups: 50-150
• Paying subscribers: 200-400
• MRR: $60k-120k
• Status: Profitability

Month 7-12: Expansion

• Ad spend: $10k/month
• Monthly recurring revenue: $150k-300k
• Subscribers: 500-1,000
• Status: Profitable, allocate 20% budget to brand

7. COMPETITIVE INTEL

Key Findings:

• No competitor focuses on AI + affordability combo
• Most target "expensive expat" segment
• EZmigrate owns "sub-$300/mo + Peruvian cultural fit"

8. METRICS TO TRACK

Daily:

• Ad spend by keyword cluster
• CTR, conversion rate
• CPL (cost per lead)

Weekly:

• CAC by segment
• Trial-to-paid rate
• LTV by cohort

Monthly:

• MRR, churn rate, NPS
• CAC payback period
• LTV:CAC ratio (target: 5:1 minimum)

9. CAMPAIGN TIMELINE

Week 1-2:

• Set up Google Ads account, tracking
• Build landing pages
• Create 20 ad variations

Week 3:

• Launch 4 ad clusters ($300/cluster test budget)
• Monitor CAC, conversion rates daily
• Scale winners, pause losers

Week 4:

• Full $1,240/mo budget live
• Analyze segmentation data
• Optimize email sequences

Month 2-3:

• Hit $15k+ MRR target
• Expand budget to $2,500/mo
• Add brand awareness campaigns

EOF

EZmigrate GTM Strategy