Connect Google Analytics 4 to AI assistants for website analytics and property management.
Part of the Insightful Pipe MCP Server Collection — Connect Google Analytics 4 to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol. Query website traffic, analyze user behavior, and get AI-driven insights conversationally.
https://google-analytics.insightfulmcp.com/
Google Analytics 4 MCP is a remote Model Context Protocol server that enables AI assistants to query and analyze your GA4 data. This powerful integration allows you to:
- Ask questions about website traffic in natural language
- Analyze user behavior, conversions, and engagement
- Generate custom reports through conversation
- Get AI-powered insights and recommendations
- Access traffic sources, pages, events, and demographics
- Copy the MCP Server URL:
https://google-analytics.insightfulmcp.com/ - Open Claude Connectors Settings
- Scroll to the bottom and click Add custom connector
- Paste the URL and click Add
- Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
- Turn on Developer mode in ChatGPT settings
- Create a new app for a remote MCP server and paste the URL:
https://google-analytics.insightfulmcp.com/ - Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{
"mcpServers": {
"google-analytics": {
"url": "https://google-analytics.insightfulmcp.com/"
}
}
}When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
62 actions: 26 read, 36 write.
Show all 26 read actions
| Action | Description |
|---|---|
ecommerce |
E-commerce performance data including transactions, revenue, and product metrics |
events |
Event tracking data including event names, counts, and user engagement |
geo |
Geographic performance data including country, region, city, and language |
get_audience |
Get one audience, including its filter clauses |
get_bigquery_link |
Get one BigQuery export link |
get_channel_group |
Get one channel group, including its grouping rules |
get_custom_dimension |
Get a single GA4 custom dimension by id |
get_custom_metric |
Get a single GA4 custom metric by id |
get_data_retention_settings |
Read a GA4 property's event and user data retention settings |
get_data_stream |
Fetch one data stream, including its Measurement ID |
get_enhanced_measurement_settings |
Read the enhanced measurement settings of a web data stream |
get_key_event |
Get a single GA4 key event by id |
get_property |
Fetch a GA4 property's settings (name, time zone, currency, industry) |
get_report |
Execute GA4 runReport with arbitrary metrics and dimensions |
list_audiences |
List the audiences on a property |
list_bigquery_links |
List the BigQuery export links on a property |
list_channel_groups |
List the channel groups on a property |
list_custom_dimensions |
List the GA4 custom dimensions on a property |
list_custom_metrics |
List the GA4 custom metrics on a property |
list_data_streams |
List a GA4 property's data streams (web, Android, iOS) |
list_google_ads_links |
List the Google Ads accounts linked to a GA4 property |
list_key_events |
List the GA4 key events (conversions) on a property |
pages |
Page-level performance data including views, engagement, and user behavior |
tech |
Technology breakdown data including browser, device, OS, and platform |
traffic_sources |
Traffic acquisition data including source, medium, campaign, and channel groupings |
user_demographics |
User demographic data including age, gender, interests, and user type |
Show all 36 write actions
| Action | Description |
|---|---|
acknowledge_user_data_collection |
Attest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created |
archive_audience |
Archive an audience so it stops collecting members |
archive_custom_dimension |
Archive a GA4 custom dimension (frees a slot; not a hard delete) |
archive_custom_metric |
Archive a GA4 custom metric (frees a slot; not a hard delete) |
create_audience |
Create an audience from a set of filter clauses |
create_bigquery_link |
Link a GA4 property to a BigQuery project for raw event export |
create_channel_group |
Create a custom channel group from grouping rules |
create_custom_dimension |
Create a GA4 custom dimension from an event parameter |
create_custom_metric |
Create a GA4 custom metric from an event parameter |
create_data_stream |
Create a web, Android or iOS data stream on a GA4 property |
create_google_ads_link |
Link a Google Ads account to a GA4 property |
create_key_event |
Create a GA4 key event (conversion) for an event name |
create_measurement_protocol_secret |
Create a Measurement Protocol secret so server-side events can be sent to a stream |
create_property |
Create a new GA4 property under an account |
delete_bigquery_link |
Remove a BigQuery export link |
delete_channel_group |
Delete a custom channel group |
delete_data_stream |
Delete a data stream from a GA4 property |
delete_google_ads_link |
Unlink a Google Ads account from a GA4 property |
delete_key_event |
Delete a GA4 key event (conversion) |
delete_measurement_protocol_secret |
Delete a Measurement Protocol secret, revoking server-side sends that use it |
delete_property |
Soft-delete (trash) the connected GA4 property |
get_measurement_protocol_secret |
Get one Measurement Protocol secret, including its secret value |
list_accounts |
List the GA4 accounts this connection can administer |
list_measurement_protocol_secrets |
List the Measurement Protocol secrets on a data stream |
update_audience |
Rename an audience or change its description |
update_bigquery_link |
Change what a BigQuery export link exports |
update_channel_group |
Change a channel group's name, description, rules, or primary flag |
update_custom_dimension |
Update a GA4 custom dimension's display name / description |
update_custom_metric |
Update a GA4 custom metric's display name / description |
update_data_retention_settings |
Set how long a GA4 property retains event and user data |
update_data_stream |
Update a data stream's display name or default URI |
update_enhanced_measurement_settings |
Turn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off |
update_google_ads_link |
Update a Google Ads link's personalized-advertising setting |
update_key_event |
Update a GA4 key event's counting method or default value |
update_measurement_protocol_secret |
Rename a Measurement Protocol secret |
update_property |
Update a GA4 property's display name, time zone, currency or industry |
You decide what AI agents can do with each connected account:
- Turn individual actions on or off for every connected account, so agents only see the actions you allow.
- Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
- Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
- Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
"Show me website traffic for the last 30 days compared to the previous period"
"Which traffic sources have the highest conversion rate?"
"What are my top 10 landing pages by engagement rate?"
"What's our revenue trend this quarter and which products are selling best?"
"How do mobile users behave differently from desktop users?"
"Run a report showing sessions by country and device category"
| Metric | Description |
|---|---|
| Users | Unique visitors to your site |
| Sessions | Total website visits |
| Pageviews | Total page views |
| Engagement Rate | Percentage of engaged sessions |
| Average Session Duration | Time spent on site |
| Bounce Rate | Single-page sessions |
| Conversions | Goal completions |
| Revenue | E-commerce revenue (if applicable) |
- Instant answers - No more complex report building
- Natural language - Ask questions like you're talking to an analyst
- Cross-channel insights - Combine with ad platform data
- Understand your audience - Deep user behavior insights
- Track goals - Monitor what matters to your business
- Identify opportunities - AI-powered recommendations
- Faster exploration - Query data conversationally
- Automated insights - AI surfaces important patterns
- Flexible reporting - Generate any report through chat
- Official Google Analytics API - Direct integration with Google's API
- OAuth 2.0 - Secure Google authentication
- Data encryption - Secure data transmission
The Google Analytics 4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
- Claude skills for measurement and analytics — ready-made skills that run on your connected data
Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.
- Google Search Console MCP - SEO analytics
- Google Ads MCP - Advertising data
- Google My Business MCP - Local SEO
- PageSpeed MCP - Core Web Vitals
- Web Crawler MCP - SEO auditing
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