Add website-audit skill — buyer's-eye marketing audit#13
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Diagnoses a company's website from the visitor's perspective rather than from an SEO or designer lens. Letter-graded scorecard across seven dimensions (positioning, IA, funnel, proof, buyer-stage coverage, differentiation, technical hygiene) plus a top-10 prioritized fix list and "if you only do one thing" recommendations. Hands off to seo-audit for rankings/CWV work and to messaging for positioning rebuilds — fills the previously empty middle ground between those two skills. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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Summary
Adds a new
website-auditskill that audits a company's website from a skeptical first-time buyer's perspective. Fills the gap betweenseo-audit(technical rankings) andmessaging(rebuilding positioning from scratch).What's in it
seo-audit,messaging,competitive-intel,marketing-psychologyso the skill stays scopedDifferentiation from existing skills
seo-auditmessagingwebsite-audit(this PR)competitive-intelFiles changed
skills/website-audit/SKILL.md— new skillREADME.md— added row in Marketing skills tableTest plan
seo-auditandmessagingfeel natural at the end of a real audit🤖 Generated with Claude Code