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Clarify CUPED covariates vs outcome metrics#727

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docs/clarify-cuped-covariates-vs-outcomes
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Clarify CUPED covariates vs outcome metrics#727
bertilhatt wants to merge 1 commit into
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docs/clarify-cuped-covariates-vs-outcomes

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@bertilhatt

@bertilhatt bertilhatt commented Jun 5, 2026

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Summary

  • Clarifies the CUPED FAQ in docs/statistics/cuped.md to distinguish covariates (pre-experiment predictors) from outcome metrics (metrics whose lift estimates CUPED adjusts).
  • Documents that time-windowed metrics with "only include after subject reaches end of time range" enabled are skipped entirely by the CUPED pipeline — CUPED and non-CUPED results are identical for these metrics.
  • Removes the misleading claim that CUPED is applied across all metrics even when they are not eligible as covariate inputs.

Context: customer support thread where a user compared CUPED on GMV7d (time-windowed, aging subject filter) vs unbounded GMV and asked whether excluded covariates are also excluded from result adjustment.

Test plan

  • Preview the updated FAQ section on the CUPED docs page
  • Confirm links to simple-metric time windows and percentile-metric pages resolve correctly

Customers comparing CUPED on time-windowed metrics (e.g. GMV7d) were confused
because the docs implied excluded covariates still receive CUPED adjustment.

Co-authored-by: Cursor <cursoragent@cursor.com>
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