Bachelor Thesis: Factors of Social Media User Engagement: A comparative Analysis in the Banking Industry
Code => Jupyter Lab was used to write the Python code. Each step loads previous and saves results.
->B0&B1Extraction.ipynb First Step JSON data to DataFrames and first processing, needs raw data from google drive.
->ClarifaiTags.ipynb Second step accessing API for tags.
->DataPrep.ipynb Third step data preparation.
->Analysis.ipynb Last step statistical analysis part of the thesis.
ProcessedData => Temporarily saved and final Data in .pickle format. FinalAnalysisData.pickle containes the final regressions and correlations, can also just be replicated using Analysis.ipynb. RawData => Photos, Videos and metadata in JSON optained with Instagram-scraper. ->Excluded