feat(site): proportional type scale and copy pass across marketing pages - #102
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Typography: bring every marketing headline down out of the shouting range
(hero/section maxes now ~2.75-4.25rem instead of 4.35-7rem), loosen display
letter-spacing from -0.05/-0.07em to -0.03em, open line-heights to ~1.05-1.1,
and update the matching mobile breakpoints. Character (weight, tracking,
section numbering, layer accents) is unchanged; only scale and spacing moved.
Copy: remove AI-generation tells without rewriting the voice. Contractions
where the register was inconsistently stiff, de-duplicated repeated phrasing
(demo sidebar vs lede, creators eyebrow vs heading), sharper headlines
(packs inspection model, install activation intro), pricing FAQ list overload
trimmed, em dashes removed from short copy, and the 404 now uses its own
designed metaphor ("No layer has an answer for this page."). No claims,
prices, features, or dates changed.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Signed-off-by: John Siracusa <siracusa5@users.noreply.github.com>
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- PackProductPage: rescale the 640px h1 override (2.45rem fixed) to
clamp(1.8rem, 5.5vw, 2.2rem) so it meets the new desktop base exactly at
640px instead of jumping larger on phones
- index: curly apostrophes in the new hero lede and thesis copy, matching
the rest of the page
- pricing FAQ: restore "version history" to the ship-when-ready list and
"yours to keep and use" (no narrowing of stated commitments)
- install: "needs no archive, checksum, or manifest" (the "skips the
checksum" phrasing could read as skipping integrity verification)
- data-analytics pack: align the dormant paymentsLive branch with the new
register ("yours to keep" instead of "retained permanently")
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Signed-off-by: John Siracusa <siracusa5@users.noreply.github.com>
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Summary
The marketing pages' display type had crept into the shouting range (up to 7rem headlines with -0.055em tracking), and the copy carried a handful of AI-generation tells. This PR brings every headline down to a proportional, professional scale while keeping the site's character (bold weight, negative tracking, section numbering, layer-color accents), and makes a minimal de-slop pass over the prose without changing any claims, prices, features, or dates.
Changes
clamp()maxes reduced across index, pricing, install, demo, creators, packs index, pack product template, and 404 (e.g. index hero 5.2rem → 4.1rem, thesis 7rem → 4.5rem, creators stat 6rem → 4.75rem). Display letter-spacing loosened from -0.05/-0.07em to -0.03em, line-heights opened from 0.92–0.98 to ~1.05–1.1, oversized ledes trimmed to ~1.15–1.25rem, and every affected mobile breakpoint updated to match.Test Plan
apps/site npm run buildexits 0 (site CI gate), including the install-page postbuild verificationNotes
packages/core) untouched; all 10 changed files are inapps/site/.preview-content, packsstandard-heading) — uneven is intentional, per minimum-effective-edit.🤖 Generated with Claude Code