diff --git a/crates/vite_global_cli/src/main.rs b/crates/vite_global_cli/src/main.rs
index 9f8896d859..330d9a9681 100644
--- a/crates/vite_global_cli/src/main.rs
+++ b/crates/vite_global_cli/src/main.rs
@@ -247,6 +247,11 @@ async fn main() -> ExitCode {
         }
     };
 
+    // Set terminal title to the project name from package.json
+    if let Some(project_name) = vite_shared::read_project_name(cwd.as_path().as_ref()) {
+        vite_shared::header::set_terminal_title(&project_name);
+    }
+
     if args.len() == 1 {
         match command_picker::pick_top_level_command_if_interactive(&cwd) {
             Ok(command_picker::TopLevelCommandPick::Selected(selection)) => {
diff --git a/crates/vite_shared/src/header.rs b/crates/vite_shared/src/header.rs
index c6bf7c70e6..fcf503ed8f 100644
--- a/crates/vite_shared/src/header.rs
+++ b/crates/vite_shared/src/header.rs
@@ -525,6 +525,40 @@ fn render_header_variant(
     format!("{}{}", bold(&vite_plus, prefix_bold), bold(&suffix, suffix_bold))
 }
 
+/// Set the terminal window title using OSC 0 escape sequence.
+///
+/// Writes `ESC ] 0 ; <title> BEL` only when stdout looks like a terminal with
+/// ANSI/VT escape support. This is a best-effort hint: unsupported terminals
+/// may ignore it, and environments without escape support are treated as no-op.
+pub fn set_terminal_title(title: &str) {
+    use std::io::Write;
+
+    if !should_set_terminal_title() {
+        return;
+    }
+
+    let title = sanitize_terminal_title(title);
+    if title.is_empty() {
+        return;
+    }
+
+    let _ = write!(std::io::stdout(), "\x1b]0;{title}\x07");
+    let _ = std::io::stdout().flush();
+}
+
+fn should_set_terminal_title() -> bool {
+    let stdout = std::io::stdout();
+
+    stdout.is_terminal()
+        && std::env::var_os("CI").is_none()
+        && std::env::var_os("GITHUB_ACTIONS").is_none()
+        && on(Stream::Stdout).is_some()
+}
+
+fn sanitize_terminal_title(title: &str) -> String {
+    title.chars().filter(|ch| !matches!(ch, '\u{0000}'..='\u{001f}' | '\u{007f}')).collect()
+}
+
 /// Render the Vite+ CLI header string with JS-parity coloring behavior.
 #[must_use]
 pub fn vite_plus_header() -> String {
@@ -545,6 +579,17 @@ mod tests {
         query_terminal_colors, read_until_either, to_8bit,
     };
 
+    #[test]
+    fn sanitize_terminal_title_strips_control_chars() {
+        assert_eq!(sanitize_terminal_title("my\x1b]2;bad\x07project"), "my]2;badproject");
+        assert_eq!(sanitize_terminal_title("vite-plus"), "vite-plus");
+    }
+
+    #[test]
+    fn sanitize_terminal_title_can_return_empty() {
+        assert_eq!(sanitize_terminal_title("\x1b\x07\n"), "");
+    }
+
     #[test]
     fn to_8bit_matches_js_rules() {
         assert_eq!(to_8bit("ff"), Some(255));
diff --git a/crates/vite_shared/src/lib.rs b/crates/vite_shared/src/lib.rs
index d31f884e58..35de741c49 100644
--- a/crates/vite_shared/src/lib.rs
+++ b/crates/vite_shared/src/lib.rs
@@ -18,3 +18,26 @@ pub use path_env::{
     prepend_to_path_env,
 };
 pub use tracing::init_tracing;
+
+/// Read the project name from the nearest `package.json` in the given directory.
+///
+/// Walks up the directory tree from `start_dir` looking for a `package.json` file
+/// with a `name` field. Returns `None` if no such file is found or if it cannot
+/// be parsed.
+pub fn read_project_name(start_dir: &std::path::Path) -> Option<String> {
+    let mut dir = Some(start_dir);
+    while let Some(current) = dir {
+        let pkg_path = current.join("package.json");
+        if let Ok(contents) = std::fs::read_to_string(&pkg_path) {
+            if let Ok(pkg) = serde_json::from_str::<PackageJson>(&contents) {
+                if let Some(name) = pkg.name {
+                    if !name.is_empty() {
+                        return Some(name.to_string());
+                    }
+                }
+            }
+        }
+        dir = current.parent();
+    }
+    None
+}
diff --git a/crates/vite_shared/src/package_json.rs b/crates/vite_shared/src/package_json.rs
index 1e1cd56647..6a24542637 100644
--- a/crates/vite_shared/src/package_json.rs
+++ b/crates/vite_shared/src/package_json.rs
@@ -64,6 +64,9 @@ pub struct Engines {
 #[derive(Deserialize, Default, Debug, Clone)]
 #[serde(rename_all = "camelCase")]
 pub struct PackageJson {
+    /// The package name
+    #[serde(default)]
+    pub name: Option<Str>,
     /// The devEngines configuration
     #[serde(default)]
     pub dev_engines: Option<DevEngines>,
diff --git a/packages/cli/binding/src/cli.rs b/packages/cli/binding/src/cli.rs
index d33c960f9c..d47dc3f3c4 100644
--- a/packages/cli/binding/src/cli.rs
+++ b/packages/cli/binding/src/cli.rs
@@ -1311,6 +1311,11 @@ pub async fn main(
     options: Option<CliOptions>,
     args: Option<Vec<String>>,
 ) -> Result<ExitStatus, Error> {
+    // Set terminal title to the project name from package.json
+    if let Some(project_name) = vite_shared::read_project_name(cwd.as_path().as_ref()) {
+        vite_shared::header::set_terminal_title(&project_name);
+    }
+
     let args_vec: Vec<String> = args.unwrap_or_else(|| env::args().skip(1).collect());
     let args_vec = normalize_help_args(args_vec);
     if should_print_help(&args_vec) {