diff --git a/engine.py b/engine.py
index c160f82a..f56b8c01 100644
--- a/engine.py
+++ b/engine.py
@@ -217,7 +217,7 @@ def __getattr__(self, name):
                     "Looks like you are trying to run an App that uses a QT based UI, however the "
                     "python installation that the Desktop engine is currently using does not seem "
                     "to contain a valid PySide or PyQt4 install. Either install PySide into your "
-                    "python environment or alternatively switch back to using the native Shotgun "
+                    "python environment or alternatively switch back to using the native SG "
                     "Desktop python installation, which includes full QT support."
                 )
 
diff --git a/hooks/post_install.py b/hooks/post_install.py
index 81b8fc61..87220184 100644
--- a/hooks/post_install.py
+++ b/hooks/post_install.py
@@ -95,5 +95,5 @@ def execute(self, *args, **kwargs):
                 self._reboot_app(shotgun_desktop)
             else:
                 raise Exception(
-                    "Wrong version of Shotgun API3. AuthenticationFault not accessible."
+                    "Wrong version of SG API3. AuthenticationFault not accessible."
                 )
diff --git a/python/tk_desktop/console.py b/python/tk_desktop/console.py
index 8c00eb62..d03681ae 100644
--- a/python/tk_desktop/console.py
+++ b/python/tk_desktop/console.py
@@ -64,7 +64,7 @@ class Console(QtGui.QDialog):
     def __init__(self, parent=None):
         super(Console, self).__init__(parent)
 
-        self.setWindowTitle("Shotgun Desktop Console")
+        self.setWindowTitle("SG Desktop Console")
         self.setWindowIcon(QtGui.QIcon(":/tk-desktop/default_systray_icon.png"))
 
         self.__logs = QtGui.QPlainTextEdit()
diff --git a/python/tk_desktop/desktop_engine_site_implementation.py b/python/tk_desktop/desktop_engine_site_implementation.py
index 9fbd7e67..3172bb9c 100644
--- a/python/tk_desktop/desktop_engine_site_implementation.py
+++ b/python/tk_desktop/desktop_engine_site_implementation.py
@@ -506,8 +506,8 @@ def run(self, splash, version, **kwargs):
         # We need for the dialog to exist for messages to get to the UI console.
         if kwargs.get("server") is not None:
             logger.warning(
-                "You are running an older version of the Shotgun Desktop which is not fully compatible "
-                "with the Shotgun Integrations. Please install the latest version."
+                "You are running an older version of the SG Desktop which is not fully compatible "
+                "with the SG Integrations. Please install the latest version."
             )
 
         # run the commands that are configured to be executed at startup
diff --git a/python/tk_desktop/desktop_window.py b/python/tk_desktop/desktop_window.py
index 008f55e5..c246b727 100644
--- a/python/tk_desktop/desktop_window.py
+++ b/python/tk_desktop/desktop_window.py
@@ -148,9 +148,9 @@ def load(self, key):
 
 
 class DesktopWindow(SystrayWindow):
-    """ Dockable window for the Shotgun system tray """
+    """ Dockable window for the SG system tray """
 
-    ORGANIZATION = "Shotgun Software"
+    ORGANIZATION = "SG Software"
     APPLICATION = "tk-desktop"
     _BOOTSTRAP_END_RATIO = 0.9
     _LAUNCHING_PYTHON_RATIO = 0.95
@@ -358,7 +358,7 @@ def __init__(self, console, parent=None):
 
         self.ui.shotgun_button.clicked.connect(self.open_site_in_browser)
         self.ui.shotgun_button.setToolTip(
-            "Open Shotgun in browser.\n%s" % connection.base_url
+            "Open SG in browser.\n%s" % connection.base_url
         )
 
         self._project_model.thumbnail_updated.connect(
@@ -677,7 +677,7 @@ def _handle_close_event(self):
             # It still works on Windows and Linux however for Desktop 1.5.x and
             # lower.
             self.systray.showMessage(
-                "Shotgun Desktop",
+                "SG Desktop",
                 "The application is now running in the system tray.",
                 icon,
                 5000,
@@ -724,8 +724,8 @@ def handle_regen_certs(self):
         with self.deactivate_auto_hide():
             choice = self._show_rich_message_box(
                 QtGui.QMessageBox.Information,
-                "Shotgun browser integration",
-                "Regenerating the Shotgun Desktop's browser integration certificates should "
+                "SG browser integration",
+                "Regenerating the SG Desktop's browser integration certificates should "
                 "only be done if you have issues with the browser integration.<br/>"
                 "<br/>"
                 "If you are unsure how to proceed, we recommend you visit our support page "
@@ -746,7 +746,7 @@ def handle_regen_certs(self):
                 log.exception("Unexpected error while regenerating certificates:")
                 self._show_rich_message_box(
                     QtGui.QMessageBox.Critical,
-                    "Shotgun browser integration",
+                    "SG browser integration",
                     "It appears there are an issue while regenerating the certificates."
                     "\n"
                     "Please <a href='{0}'>contact our support team</a> "
@@ -758,8 +758,8 @@ def handle_regen_certs(self):
             else:
                 choice = QtGui.QMessageBox.question(
                     self,
-                    "Shotgun browser integration",
-                    "The Shotgun Desktop needs to restart for the certificate changes "
+                    "SG browser integration",
+                    "The SG Desktop needs to restart for the certificate changes "
                     "to take effect.\n"
                     "\n"
                     "Would you like to restart?",
@@ -1005,7 +1005,7 @@ def _on_different_user(self, site, user_id):
                     "A request originated from <b>{0}</b>, but you "
                     "are currently logged into <b>{1}</b>.<br/><br/>"
                     "If you would like to launch applications or browse for files from the browser, click the "
-                    "<b>Restart</b> button below to restart Shotgun Desktop and log into <b>{0}</b>.".format(
+                    "<b>Restart</b> button below to restart SG Desktop and log into <b>{0}</b>.".format(
                         site, current_site
                     )
                 )
@@ -1027,9 +1027,9 @@ def _on_different_user(self, site, user_id):
 
                 msg = (
                     "A request from <b>{0}</b> was made, but you are currently "
-                    "signed in as <b>{1}</b> in the Shotgun Desktop.<br/><br/>"
+                    "signed in as <b>{1}</b> in the SG Desktop.<br/><br/>"
                     "If you would like to launch applications or browse for files from the browser, click the "
-                    "<b>Restart</b> button below to restart Shotgun Desktop and log as <b>{0}</b>.".format(
+                    "<b>Restart</b> button below to restart SG Desktop and log as <b>{0}</b>.".format(
                         user_login if user_login else "<unknown>",
                         bundle.get_current_user().login,
                     )
@@ -1479,7 +1479,7 @@ def __launch_app_proxy_for_project(
             log.exception(str(error))
             message = (
                 "%s"
-                "\n\nTo resolve this, open Shotgun in your browser\n"
+                "\n\nTo resolve this, open SG in your browser\n"
                 "and check the paths for this Pipeline Configuration."
                 "\n\nFor more details, see the console." % str(error)
             )
diff --git a/python/tk_desktop/notifications/first_launch_notification.py b/python/tk_desktop/notifications/first_launch_notification.py
index 3ce21374..b65edfcf 100644
--- a/python/tk_desktop/notifications/first_launch_notification.py
+++ b/python/tk_desktop/notifications/first_launch_notification.py
@@ -51,7 +51,7 @@ def message(self):
         """
         Message to display.
         """
-        return "Welcome to the <b>Shotgun Desktop</b>. <a href='{0}'>Click here</a> to learn more.".format(
+        return "Welcome to the <b>SG Desktop</b>. <a href='{0}'>Click here</a> to learn more.".format(
             self.SHOTGUN_DESKTOP_SUPPORT_PAGE_URL
         )
 
diff --git a/python/tk_desktop/notifications/startup_update_notification.py b/python/tk_desktop/notifications/startup_update_notification.py
index 5fab2438..89750700 100644
--- a/python/tk_desktop/notifications/startup_update_notification.py
+++ b/python/tk_desktop/notifications/startup_update_notification.py
@@ -91,7 +91,7 @@ def message(self):
         Message to display.
         """
         return (
-            "<b>Shotgun Desktop</b> has been updated. "
+            "<b>SG Desktop</b> has been updated. "
             "<a href='{0}'>Click here</a> to learn more."
         ).format(self._engine.startup_descriptor.changelog[1])
 
diff --git a/python/tk_desktop/setup_project.py b/python/tk_desktop/setup_project.py
index 8f82ca5a..cad06c85 100644
--- a/python/tk_desktop/setup_project.py
+++ b/python/tk_desktop/setup_project.py
@@ -59,7 +59,7 @@ def do_setup(self, show_help=False):
                 "Toolkit Setup Error",
                 "You are trying to set up a project which has already been set up\n\n"
                 "To re-setup a project, in a terminal window type: tank setup_project --force\n\n"
-                "Alternatively, you can go into shotgun and clear the Project.tank_name field\n"
+                "Alternatively, you can go into SG and clear the Project.tank_name field\n"
                 "and delete all pipeline configurations for your project.",
             )
             error_dialog.exec_()
@@ -67,7 +67,7 @@ def do_setup(self, show_help=False):
         except TankUserPermissionsError as e:
             error_dialog = ErrorDialog(
                 "Toolkit Setup Error",
-                "You do not have sufficient permissions in Shotgun to setup Toolkit for "
+                "You do not have sufficient permissions in SG to setup Toolkit for "
                 "project '%s'.\n\nContact a site administrator for assistance."
                 % self.project["name"],
             )
diff --git a/python/tk_desktop/ui/about_screen.py b/python/tk_desktop/ui/about_screen.py
index 1e1f2523..b9a97265 100644
--- a/python/tk_desktop/ui/about_screen.py
+++ b/python/tk_desktop/ui/about_screen.py
@@ -71,10 +71,10 @@ def setupUi(self, AboutScreen):
         QtCore.QMetaObject.connectSlotsByName(AboutScreen)
 
     def retranslateUi(self, AboutScreen):
-        AboutScreen.setWindowTitle(QtGui.QApplication.translate("AboutScreen", "About Shotgun Desktop", None, QtGui.QApplication.UnicodeUTF8))
-        self.header.setText(QtGui.QApplication.translate("AboutScreen", "<b><big>Shotgun Desktop</big></b>", None, QtGui.QApplication.UnicodeUTF8))
+        AboutScreen.setWindowTitle(QtGui.QApplication.translate("AboutScreen", "About SG Desktop", None, QtGui.QApplication.UnicodeUTF8))
+        self.header.setText(QtGui.QApplication.translate("AboutScreen", "<b><big>SG Desktop</big></b>", None, QtGui.QApplication.UnicodeUTF8))
         self.body.setText(QtGui.QApplication.translate("AboutScreen", "Body", None, QtGui.QApplication.UnicodeUTF8))
-        self.copyright.setText(QtGui.QApplication.translate("AboutScreen", "Copyright ©2020 Shotgun Software Inc.\n"
+        self.copyright.setText(QtGui.QApplication.translate("AboutScreen", "Copyright ©2020 SG Software Inc.\n"
 "All rights reserved.", None, QtGui.QApplication.UnicodeUTF8))
         self.licensesButton.setText(QtGui.QApplication.translate("AboutScreen", "Licenses...", None, QtGui.QApplication.UnicodeUTF8))
 
diff --git a/python/tk_desktop/ui/banner_widget.py b/python/tk_desktop/ui/banner_widget.py
index 9fdd4c82..6f1eada1 100644
--- a/python/tk_desktop/ui/banner_widget.py
+++ b/python/tk_desktop/ui/banner_widget.py
@@ -37,7 +37,7 @@ def setupUi(self, BannerWidget):
 
     def retranslateUi(self, BannerWidget):
         BannerWidget.setWindowTitle(QtGui.QApplication.translate("BannerWidget", "Form", None, QtGui.QApplication.UnicodeUTF8))
-        self.message.setText(QtGui.QApplication.translate("BannerWidget", "Welcome to the Shotgun Desktop. Please <u>click here</u> to learn more about this app!", None, QtGui.QApplication.UnicodeUTF8))
+        self.message.setText(QtGui.QApplication.translate("BannerWidget", "Welcome to the SG Desktop. Please <u>click here</u> to learn more about this app!", None, QtGui.QApplication.UnicodeUTF8))
         self.close_button.setToolTip(QtGui.QApplication.translate("BannerWidget", "Close", None, QtGui.QApplication.UnicodeUTF8))
 
 from . import resources_rc
diff --git a/python/tk_desktop/ui/browser_integration_user_switch_dialog.py b/python/tk_desktop/ui/browser_integration_user_switch_dialog.py
index bff15379..fda924ec 100644
--- a/python/tk_desktop/ui/browser_integration_user_switch_dialog.py
+++ b/python/tk_desktop/ui/browser_integration_user_switch_dialog.py
@@ -67,7 +67,7 @@ def setupUi(self, BrowserIntegrationUserSwitchDialog):
         QtCore.QMetaObject.connectSlotsByName(BrowserIntegrationUserSwitchDialog)
 
     def retranslateUi(self, BrowserIntegrationUserSwitchDialog):
-        BrowserIntegrationUserSwitchDialog.setWindowTitle(QtGui.QApplication.translate("BrowserIntegrationUserSwitchDialog", "Shotgun browser integration", None, QtGui.QApplication.UnicodeUTF8))
+        BrowserIntegrationUserSwitchDialog.setWindowTitle(QtGui.QApplication.translate("BrowserIntegrationUserSwitchDialog", "SG browser integration", None, QtGui.QApplication.UnicodeUTF8))
         self.reason_label.setText(QtGui.QApplication.translate("BrowserIntegrationUserSwitchDialog", "TextLabel", None, QtGui.QApplication.UnicodeUTF8))
         self.ignore_checkbox.setText(QtGui.QApplication.translate("BrowserIntegrationUserSwitchDialog", "Ignore requests from this site until the next restart", None, QtGui.QApplication.UnicodeUTF8))
         self.restart_button.setText(QtGui.QApplication.translate("BrowserIntegrationUserSwitchDialog", "Restart", None, QtGui.QApplication.UnicodeUTF8))
diff --git a/python/tk_desktop/ui/preferences.py b/python/tk_desktop/ui/preferences.py
index f987df3e..77aad0e7 100644
--- a/python/tk_desktop/ui/preferences.py
+++ b/python/tk_desktop/ui/preferences.py
@@ -81,13 +81,13 @@ def setupUi(self, Preferences):
 
     def retranslateUi(self, Preferences):
         Preferences.setWindowTitle(QtGui.QApplication.translate("Preferences", "Preferences", None, QtGui.QApplication.UnicodeUTF8))
-        self.auto_start_label.setToolTip(QtGui.QApplication.translate("Preferences", "When checked Shotgun Desktop will startup automatically when you log in.", None, QtGui.QApplication.UnicodeUTF8))
+        self.auto_start_label.setToolTip(QtGui.QApplication.translate("Preferences", "When checked SG Desktop will startup automatically when you log in.", None, QtGui.QApplication.UnicodeUTF8))
         self.auto_start_label.setText(QtGui.QApplication.translate("Preferences", "Start at login", None, QtGui.QApplication.UnicodeUTF8))
-        self.auto_start_checkbox.setToolTip(QtGui.QApplication.translate("Preferences", "When checked Shotgun Desktop will startup automatically when you log in.", None, QtGui.QApplication.UnicodeUTF8))
-        self.hotkey.setToolTip(QtGui.QApplication.translate("Preferences", "Enter a hotkey that will auto-raise Shotgun Desktop when pressed.", None, QtGui.QApplication.UnicodeUTF8))
+        self.auto_start_checkbox.setToolTip(QtGui.QApplication.translate("Preferences", "When checked SG Desktop will startup automatically when you log in.", None, QtGui.QApplication.UnicodeUTF8))
+        self.hotkey.setToolTip(QtGui.QApplication.translate("Preferences", "Enter a hotkey that will auto-raise SG Desktop when pressed.", None, QtGui.QApplication.UnicodeUTF8))
         self.hotkey.setPlaceholderText(QtGui.QApplication.translate("Preferences", "Enter hotkey shortcut", None, QtGui.QApplication.UnicodeUTF8))
         self.hotkey_clear.setToolTip(QtGui.QApplication.translate("Preferences", "Click to clear the hotkey.", None, QtGui.QApplication.UnicodeUTF8))
-        self.hotkey_label.setToolTip(QtGui.QApplication.translate("Preferences", "Enter a hotkey that will auto-raise Shotgun Desktop when pressed.", None, QtGui.QApplication.UnicodeUTF8))
+        self.hotkey_label.setToolTip(QtGui.QApplication.translate("Preferences", "Enter a hotkey that will auto-raise SG Desktop when pressed.", None, QtGui.QApplication.UnicodeUTF8))
         self.hotkey_label.setText(QtGui.QApplication.translate("Preferences", "Hotkey to activate", None, QtGui.QApplication.UnicodeUTF8))
 
 from ..hotkey import HotKeyEditor
diff --git a/python/tk_desktop/ui/update_project_config.py b/python/tk_desktop/ui/update_project_config.py
index 61743025..1c127f7e 100644
--- a/python/tk_desktop/ui/update_project_config.py
+++ b/python/tk_desktop/ui/update_project_config.py
@@ -97,7 +97,7 @@ def setupUi(self, UpdateProjectConfig):
 
     def retranslateUi(self, UpdateProjectConfig):
         UpdateProjectConfig.setWindowTitle(QtGui.QApplication.translate("UpdateProjectConfig", "Form", None, QtGui.QApplication.UnicodeUTF8))
-        self.text.setText(QtGui.QApplication.translate("UpdateProjectConfig", "Add Shotgun Desktop", None, QtGui.QApplication.UnicodeUTF8))
+        self.text.setText(QtGui.QApplication.translate("UpdateProjectConfig", "Add SG Desktop", None, QtGui.QApplication.UnicodeUTF8))
         self.button.setText(QtGui.QApplication.translate("UpdateProjectConfig", "Add", None, QtGui.QApplication.UnicodeUTF8))
         self.label.setText(QtGui.QApplication.translate("UpdateProjectConfig", "Click here to upgrade your\n"
 "Pipeline Configuration", None, QtGui.QApplication.UnicodeUTF8))