diff --git a/README.md b/README.md
index 9a00e6efe..d199df52c 100644
--- a/README.md
+++ b/README.md
@@ -15,6 +15,8 @@ right from it.
[Support](https://meowdisplay.app/support.html) ยท
[Privacy](https://meowdisplay.app/privacy.html)
+
+
@@ -32,9 +34,11 @@ you control, with devices paired and every session encrypted.
No MeowDisplay account is required, and there is no MeowDisplay-hosted relay
or server in the middle.
-Public release builds are being prepared. There is no public download or
-App Store release yet. The source is available here and can be
-[built from source](#build-from-source).
+**MeowDisplay for iPhone and iPad is free on the [App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864)**
+(iOS/iPadOS 16.4 or later). It works with the MeowDisplay Mac app (macOS 14
+or later), which is currently available only by
+[building it from source](#build-from-source): there is no signed, notarized
+Mac download yet.
## At a glance
@@ -341,8 +345,9 @@ More in [SECURITY.md](SECURITY.md) and the
## Getting started
-1. Run MeowDisplay on your Mac.
-2. Open the MeowDisplay receiver on your iPhone or iPad.
+1. Build and run MeowDisplay on your Mac ([Build from source](#build-from-source)).
+2. Install [MeowDisplay from the App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864) on your iPhone or iPad
+ and open it.
3. Connect over USB or Wi-Fi, and pair the devices by confirming the matching
code.
4. Choose **Mirror** or **Extend**.
@@ -362,8 +367,11 @@ echo "DEVELOPMENT_TEAM=YOURTEAMID" > .env
./generate.sh
```
-Open `MeowDisplay.xcodeproj` and run the `OpenSidecarMac` (Mac) and
-`OpenSidecariOS` (iPhone/iPad receiver) schemes. Signing, permissions and
+Open `MeowDisplay.xcodeproj` and run the `OpenSidecarMac` scheme for the Mac
+app. The [`release/app-store-rc`](https://github.com/raiseCatError/meowdisplay/tree/release/app-store-rc) branch matches the App Store
+version (1.20.0). The iPhone/iPad receiver is on the
+[App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864); to build it yourself instead, run the `OpenSidecariOS`
+scheme. Signing, permissions and
troubleshooting are in [SETUP.md](SETUP.md); release process in
[RELEASE.md](RELEASE.md).
diff --git a/SETUP.md b/SETUP.md
index 97a374f42..5113fd398 100644
--- a/SETUP.md
+++ b/SETUP.md
@@ -10,8 +10,10 @@ current capabilities.
`macos-26` runner). The Mac sender target's deployment target is macOS 14;
the Mac Receiver target is macOS 12; the iOS target is iOS/iPadOS 16.4.
- [`xcodegen`](https://github.com/yonaskolb/XcodeGen) โ `brew install xcodegen`.
-- A free or paid Apple Developer account, to sign the iOS build for your
- device (a free account is enough for local sideloading).
+- A free or paid Apple Developer account, to sign the Mac build and, if you
+ build it yourself, the iOS build for your device (a free account is enough
+ for local sideloading). The iPhone/iPad receiver is also available from the
+ [App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864), which needs no signing.
## Clone
diff --git a/assets/readme/app-store-badge.svg b/assets/readme/app-store-badge.svg
new file mode 100644
index 000000000..072b425a1
--- /dev/null
+++ b/assets/readme/app-store-badge.svg
@@ -0,0 +1,46 @@
+
diff --git a/launch/APP_STORE_LAUNCH.md b/launch/APP_STORE_LAUNCH.md
new file mode 100644
index 000000000..b603137e9
--- /dev/null
+++ b/launch/APP_STORE_LAUNCH.md
@@ -0,0 +1,60 @@
+# MeowDisplay is now on the App Store
+
+*October 25, 2026*
+
+**Your Mac. Another screen. Anywhere.**
+
+MeowDisplay for iPhone and iPad is now available, free, on the App Store:
+
+
+MeowDisplay turns your iPhone or iPad into a mirrored or extended display for
+your Mac, and lets you control the Mac from it: Direct Touch, a trackpad-style
+pointer, Mac gestures, a keyboard, control trays and shortcuts, Apple Pencil on
+supported iPads, and Mac system audio on the receiver.
+
+Connect over USB or Wi-Fi, pair your devices once by confirming a matching
+code, and make a little more room for your Mac.
+
+Free and open source. No MeowDisplay account required.
+
+## What you need
+
+| | |
+|---|---|
+| **iPhone or iPad** | iOS or iPadOS 16.4 or later. [MeowDisplay on the App Store](https://apps.apple.com/us/app/meowdisplay/id6817552864), free |
+| **Mac** | macOS 14 or later, running the MeowDisplay Mac app |
+
+**The Mac app is not on the App Store and has no signed download yet.** For now
+you build it from source with Xcode (a free Apple account is enough to sign
+it). The [`release/app-store-rc`](https://github.com/raiseCatError/meowdisplay/tree/release/app-store-rc)
+branch matches App Store version 1.20.0. Setup:
+. A signed, notarized Mac download will
+follow through the project's release workflow; this note will be updated when
+it exists.
+
+## Good to know
+
+- Mac-to-iPhone is the primary tested setup. iPad and the standalone Mac
+ Receiver work but need broader hardware validation.
+- Remote Access works over a private network you set up yourself, such as
+ Tailscale. MeowDisplay runs no relay or server of its own.
+- Controlling the Mac needs Accessibility permission, **Allow Input** turned on,
+ and a control request from the device each session. Connecting alone never
+ grants control.
+- The app is in English for now.
+
+## Thank you, OpenDisplay
+
+MeowDisplay started as a fork of [OpenDisplay](https://github.com/peetzweg/opendisplay)
+by Philip Poloczek, which provided the working foundation: Mac screen capture,
+virtual displays, video encoding and the original receiver. MeowDisplay remains
+open source under GPL-3.0.
+
+## Links
+
+- App Store:
+- Website:
+- Setup:
+- Features:
+- Support:
+- Source:
diff --git a/launch/SOCIAL_POSTS.md b/launch/SOCIAL_POSTS.md
new file mode 100644
index 000000000..352d46ff2
--- /dev/null
+++ b/launch/SOCIAL_POSTS.md
@@ -0,0 +1,106 @@
+# Launch posts: drafts, not posted
+
+Ready-to-publish copy for the App Store launch of MeowDisplay for iPhone and
+iPad (October 25, 2026). Nothing here has been posted.
+
+Every post must keep the Mac caveat: the iPhone/iPad app is on the App Store,
+but the Mac app currently has to be built from source. Once a signed Mac
+download exists, update the posts (and swap "build it from source" for the
+download link) before reusing them.
+
+Verified links:
+
+- App Store: https://apps.apple.com/us/app/meowdisplay/id6817552864
+- Website: https://meowdisplay.app/
+- Setup: https://meowdisplay.app/docs
+- Source: https://github.com/raiseCatError/meowdisplay
+
+---
+
+## X / Twitter
+
+> MeowDisplay is on the App Store ๐
+>
+> It turns your iPhone or iPad into a second display for your Mac: mirror or extend, then control it with touch, trackpad gestures and a keyboard. USB or Wi-Fi. Free, open source, no account.
+>
+> https://apps.apple.com/us/app/meowdisplay/id6817552864
+
+Reply to the first post:
+
+> Heads up: the Mac side isn't a one-click download yet, you build it from source for now (signed build coming). Setup: https://meowdisplay.app/docs
+>
+> Built on the great OpenDisplay project. Code: https://github.com/raiseCatError/meowdisplay
+
+---
+
+## Reddit
+
+Check each subreddit's self-promotion rules first (r/macapps, r/iOSProgramming
+Saturday showcase, r/opensource). Post to one or two communities, not all at
+once, and stay in the thread to answer questions.
+
+**Title:** I made MeowDisplay, a free and open-source app that turns your iPhone or iPad into a display for your Mac. The iPhone/iPad app just landed on the App Store
+
+**Body:**
+
+> Hi! MeowDisplay turns an iPhone or iPad into a mirrored or extended display for a Mac, and lets you control the Mac from it.
+>
+> **What it does**
+>
+> - Mirror one of your Mac's displays, or Extend with a virtual display you can drag windows onto (works in clamshell mode without a dummy HDMI plug)
+> - Direct Touch or a trackpad-style pointer, multi-finger gestures (Spaces, Mission Control, Spotlight), keyboard, modifier/shortcut trays
+> - Apple Pencil on supported iPads, Mac system audio on the receiver, Picture in Picture
+> - USB, local Wi-Fi, or Remote Access over a private network you set up yourself (e.g. Tailscale)
+> - Devices pair with a matching code; sessions use mutually authenticated TLS 1.3. No account, no MeowDisplay server, no analytics
+>
+> **Limitations, honestly**
+>
+> - The iPhone/iPad app is on the App Store, but **the Mac app has no signed download yet**. Right now you build it from source with Xcode (a free Apple account works). A notarized build is next.
+> - Mac-to-iPhone is the most-tested setup; iPad and using another Mac as a receiver need more real-hardware testing.
+> - Controlling the Mac needs Accessibility permission, and every session starts with input off until you allow it.
+> - English only for now.
+>
+> **Credit:** MeowDisplay started as a fork of OpenDisplay by Philip Poloczek (https://github.com/peetzweg/opendisplay), which provided the capture/virtual display/encoding foundation. Most of my work since has been on input, gestures, trays, pairing/security, Remote Access and polish. GPL-3.0.
+>
+> - App Store (free): https://apps.apple.com/us/app/meowdisplay/id6817552864
+> - Setup: https://meowdisplay.app/docs
+> - Source: https://github.com/raiseCatError/meowdisplay
+>
+> Feedback and bug reports are very welcome, especially from iPad and multi-display setups.
+
+---
+
+## LinkedIn
+
+> MeowDisplay is now on the App Store.
+>
+> It's a free, open-source app I've been building that turns an iPhone or iPad into a mirrored or extended display for a Mac, and lets you control the Mac from it with touch, trackpad gestures, a keyboard and Apple Pencil, over USB or Wi-Fi.
+>
+> A few things I cared about along the way: no account, no server in the middle, devices paired with a matching code and every session encrypted. And keeping it open source, building on the excellent OpenDisplay project by Philip Poloczek.
+>
+> The iPhone and iPad app is available today. The Mac companion is built from source for now, with a signed download on the way.
+>
+> App Store: https://apps.apple.com/us/app/meowdisplay/id6817552864
+> Website and setup: https://meowdisplay.app/ ๐พ
+
+---
+
+## Instagram
+
+**Caption:**
+
+> Your Mac. Another screen. Anywhere. ๐
+>
+> MeowDisplay is now on the App Store: turn your iPhone or iPad into a display for your Mac, and control it with touch, gestures and a keyboard.
+>
+> Free and open source. No account.
+> iPhone/iPad app on the App Store; the Mac app is built from source for now. Link in bio โ meowdisplay.app
+>
+> #MeowDisplay #Mac #iPad #iPhone #OpenSource #IndieDev
+
+**Story text (one frame each):**
+
+1. MeowDisplay is on the App Store ๐พ
+2. Your iPhone or iPad โ a display for your Mac
+3. Free ยท open source ยท no account
+4. Link: meowdisplay.app (sticker โ https://apps.apple.com/us/app/meowdisplay/id6817552864)