Book design (inside)

[lukefretwell]

https://docs.google.com/document/d/1qjkJi27xE0SJJA-yNqRBcD8gx5aEw-FXEEITBJSNwxE/edit?usp=sharing

[lukefretwell]

@admoorgit feedback:

• Make page titles Proudly Serving primary color
• Looks like ordered list bullets are the primary color - make them black
• Also make them non-bold (see 'Think Exponential' chapter)
• Would be ideal to have the bullet lists not use a hard return after each
• Can we keep TOC to 2 pages?
• For print, we should remove social media (LinkedIn, etc.) in the people bios.
• I think it's fine to make the body text font for bios/acknowledgements smaller.
• For the headings: Public Sans Extra Bold + letter-spacing: -.02em;
• Wondering about the 'Learn more' section and if we should make the font size smaller, put on two pages for each just to create some sort of standard.
• Are the section headings same font size and in same location? Looks like 'Implementation' is different.

[admoorgit]

@lukefretwell

• Make page titles Proudly Serving primary color (all H1s and H2s are the primary color now)
• Looks like ordered list bullets are the primary color - make them black (fixed)
• Also make them non-bold (see 'Think Exponential' chapter) (fixed)
• Would be ideal to have the bullet lists not use a hard return after each (old habit from health lit days, fixed)
• Can we keep TOC to 2 pages? (shrunk font, line-height, fixed)
• For print, we should remove social media (LinkedIn, etc.) in the people bios. (all links removed in bios)
• I think it's fine to make the body text font for bios/acknowledgements smaller. (shrunk from 11pt to 9pt, made acknowledgments 2 columns to fit on a single page)
• For the headings: Public Sans Extra Bold + letter-spacing: -.02em; (H1s, H2s, H3s changed to extra bold — kerning not adjustable in google docs. will see if I can do it once I shift to Word)
• Wondering about the 'Learn more' section and if we should make the font size smaller, put on two pages for each just to create some sort of standard. (what about shrinking them down and popping them in a single cell table? see page 23, or the "learn more" under "Default to open" for an example. I think this does a good job of visually ending any given section.)
• Are the section headings same font size and in same location? Looks like 'Implementation' is different. (we previously agreed to make them full width, and sizes fall where they may — but I've adjusted them to the max so they all fit on a single line (38px). if we want to correct the hierarchy, we can make the chapter headings 32pt or 36pt so they're not larger, as they currently are, which I did for "Purpose" — thoughts?)
• Added page numbers, made them primary color so they don't show on section pages (if you want them visible, I can build sections and make unique footers to accommodate)
• Made "About" into a section page

[lukefretwell]

@admoorgit feedback on learn more:

• feels like too much. I like the smaller font treatment, but the reverse is giving it more visibility and that section isn't that important. What about a simple (maybe PS blue) line?
• for print version, no links on TOC
• Page numbers: Default to you on colors. Seems like they'd be better black to keep simple, but if it's a PITA, no worries.

[admoorgit]

@lukefretwell

• removed the styling on "Learn more" and added a treatment for Mantra. I like the idea of ending sections with that. Went with a lighter page to differentiate from the chapter pages. What are your thoughts?
• removed links on TOC
• gonna stick with what I've got :D

[lukefretwell]

• Mantra page numbers are PS blue and contrast with background
• Wondering if page numbers should be black, left-aligned, less 'a thing'
• About page: No bold on 'Proudly Serving is a guide to building people-centered public services.'
• Add link in PDF? "Visit the Proudly Serving website at proudlyservingbook.com."

[admoorgit]

@lukefretwell I commented in slack, but logging it here too:

• Recommend white page numbers for mantra pages, as PS Blue on that dark color won't hit proper color contrast ratio for accessibility (it's 1.7:1, needs to be at least 4.5:1)
• page numbers are now black and left-aligned. I can make them alternate based on the page if you'd like
• Unbolded content after "About"
• Linked that content in the PDF version