Version: 1.1 | Status: Active | Last Updated: 2026-08-21
┌─────────────────────────────────────────────────────────────────────┐
│ ProjectAmazonPH │
├─────────────────────────────────────────────────────────────────────┤
│ Marketing Layer │ Community Layer │ Course Layer │ Platform Layer │
│ │ │ │ │
│ • Facebook │ • FB Group │ • PPC Found. │ • PPC Companion │
│ • YouTube │ • Community │ • Accelerated │ • Student Portal │
│ • LinkedIn │ • Alumni Net. │ • Ultimate │ • LMS Features │
│ • SEO/Website │ │ • Resources │ • Job Board │
└─────────────────────────────────────────────────────────────────────┘
Status: ✅ COMPLETE
| Task | Details |
|---|---|
| Brand identity | Colors, fonts, voice, tagline |
| Brand kit document | BRAND-KIT.md — complete guidelines |
| Positioning | "From Zero to ₱80k+/Month" |
| Social profiles | Facebook, YouTube, LinkedIn, Netlify |
| Logo & visual assets | Orange (#FF6B35) + Navy (#1A1A2E) |
Status: ✅ COMPLETE
| Task | Details |
|---|---|
| Content calendar | Month-by-month posting schedule |
| Facebook content engine | Automated daily posting (Page 9AM, Group 6PM) |
| Marketing strategy | Full funnel: Awareness → Interest → Decision → Action |
| Market research | CrewAI amazon_ph_flow (8 outputs) |
| Channel strategy | Facebook primary, YouTube secondary, LinkedIn tertiary |
Status: ✅ COMPLETE
| Task | Details |
|---|---|
| Marketing strategy doc | MARKETING-STRATEGY.md |
| SEO plan | SEO-PLAN.md (keywords, on-page, technical) |
| Landing pages | 3 tier pages on Netlify |
| Tool audit | TOOL-AUDIT.md (existing assets + gaps) |
| Facebook Ads setup | Target audience, creatives, budget |
Status: 🟡 ACTIVE
| Task | Details | Progress |
|---|---|---|
| Facebook Group growth | Target: 5,000 members | Active |
| Content engagement | Daily posts, polls, discussions | Active |
| Alumni network | Graduate mentorship program | Planned |
| Live events | Q&A sessions, webinars | Planned |
| Testimonial collection | Video + text testimonials | Active |
Status: 🟢 LIKELY COMPLETE — verify against PRD.md
| Task | Details | Priority | Status |
|---|---|---|---|
| AMPH Academy integration | Live platform — 8 modules, 31 MDX lessons | High | ✅ Live |
| Interactive exercises | Campaign Builder, Bid Elevator, STR Triage | High | ✅ Live |
| Quiz / gamification | 17 badges, XP, streaks, leaderboard | Medium | ✅ Live |
| Progress tracking | 11-tab student dashboard | Medium | ✅ Live |
| Admin dashboard | User, course, badge, settings management | Medium | ✅ Live |
| Live Classes | Admin CRUD, student registration, scheduling | Medium | ✅ Live |
| Certificate generation | Verifiable credentials | High | ✅ Live |
| Community platform | Forums, discussions | Medium | ⏳ Pending |
| Job board | Employer connections for graduates | Low | ⏳ Pending |
Note: This phase was marked PLANNED on 2026-07-02, but PRD v2.1 (2026-08-21) reports the AMPH Academy platform as Live with all core features shipped. Recommend merging verified status back into this doc.
Status: 🟡 ACTIVE / PARTIAL
| Task | Priority | Status |
|---|---|---|
| Advanced course tiers (Agency track, Team Lead track) | Medium | 🔵 Design |
| amph-v2-greenfield rebuild (next-gen architecture) | High | 🟡 Production hardening |
| English Taglish localization | Low | ⏳ Pending |
| Mobile app for course access | Low | ⏳ Pending |
| Corporate training packages | Medium | ⏳ Pending |
| Affiliate program for alumni | High | ⏳ Pending |
| Franchise/license model for other coaches | Low | ⏳ Pending |
- Platform: ✅ Resolved — custom AMPH Academy (Next.js 16) instead of Teachable/Thinkific
- Payment processing: PayMongo + Resend integrated in amph-v2-greenfield; verify live status
- Content production: YouTube cadence still TBD — see content-calendar/
- Community moderation: Volunteer alumni mods vs paid — still open
- Pricing review: Tiers held at ₱2,999 / ₱5,999 / ₱9,999; revisit at 6-month mark