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docs: comparison page, structured data and crawler files
People ask "what can I actually run" rather than "which is best", and that question deserves its own page. /vs/ compares the requirements of five tools and says plainly when another one is the better choice - including Matomo, which also runs on PHP and MySQL, so the hosting argument does not separate it from PlotBird. The comparison is factual, dated, without logos, and ends with what the page does not claim. Comparison advertising is lawful when it is objective; this one does not measure anything it cannot point at. Also: SoftwareApplication and WebPage structured data, a sitemap with hreflang pairs, robots.txt that allows crawlers on purpose, and llms.txt - including a note that this project is neither the German publisher nor the Australian property-analytics platform of the same name.
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‎assets/style.css‎

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transition: none !important;
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}
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}
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/* Comparison table -------------------------------------------------------- */
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.table-wrap {
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overflow-x: auto;
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border: 1px solid var(--border);
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border-radius: var(--radius);
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background: var(--surface);
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-webkit-overflow-scrolling: touch;
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}
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table {
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width: 100%;
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min-width: 760px;
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border-collapse: collapse;
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font-size: 14.5px;
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line-height: 1.5;
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}
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th,
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td {
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padding: 12px 16px;
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text-align: left;
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vertical-align: top;
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border-bottom: 1px solid var(--border);
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}
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thead th {
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color: var(--faint);
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font-size: 12px;
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font-weight: 700;
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letter-spacing: 0.05em;
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text-transform: uppercase;
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white-space: nowrap;
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}
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tbody tr:last-child td {
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border-bottom: 0;
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}
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tbody th {
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color: var(--muted);
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font-weight: 500;
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white-space: nowrap;
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}
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td strong {
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font-weight: 650;
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}
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/* Verdict blocks ---------------------------------------------------------- */
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.verdict {
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padding: 24px 26px;
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border: 1px solid var(--border);
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border-radius: var(--radius);
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background: var(--surface);
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}
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.verdict h3 {
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margin: 0 0 10px;
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font-size: 1.05rem;
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font-weight: 650;
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letter-spacing: -0.01em;
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}
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.verdict p {
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margin: 0;
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color: var(--muted);
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font-size: 15.5px;
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}
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.verdict p + p {
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margin-top: 10px;
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}
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.verdict a {
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font-weight: 600;
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}
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.note {
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margin: 0;
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color: var(--faint);
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font-size: 13.5px;
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line-height: 1.6;
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}
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@media (min-width: 720px) {
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.cards-2 {
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grid-template-columns: repeat(2, 1fr);
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}
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}

‎index.html‎

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<meta property="og:locale" content="en_US">
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<meta property="og:locale:alternate" content="ru_RU">
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<meta name="twitter:card" content="summary_large_image">
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<script type="application/ld+json">
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{
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"@context": "https://schema.org",
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"@type": "SoftwareApplication",
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"name": "PlotBird Analytics",
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"alternateName": "PlotBird",
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"applicationCategory": "BusinessApplication",
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"applicationSubCategory": "Web analytics",
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"operatingSystem": "PHP 8.0+, MySQL 5.7+ or MariaDB 10.2+",
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"description": "Web analytics for websites that only have PHP and MySQL. Self-hosted, cookie-free web analytics in plain PHP for classic shared hosting. No Docker, no Node on the server, no SSH: upload the folder, finish the installer in the browser, paste one script tag. Goals, visitor log, bundled IP database, PWA, six languages.",
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"url": "https://plotbird.github.io/",
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"downloadUrl": "https://github.com/plotbird/analytics/releases/latest",
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"codeRepository": "https://github.com/plotbird/analytics",
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"softwareVersion": "1.0.0",
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"datePublished": "2026-10-19",
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"license": "https://www.gnu.org/licenses/agpl-3.0.html",
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"isAccessibleForFree": true,
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"offers": {
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"@type": "Offer",
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"price": "0",
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"priceCurrency": "EUR"
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},
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"author": {
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"@type": "Organization",
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"name": "PlotBird",
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"url": "https://plotbird.github.io/"
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},
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"sameAs": [
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"https://github.com/plotbird/analytics"
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],
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"inLanguage": "en",
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"featureList": [
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"Browser installer, no SSH",
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"Cookie-free tracking",
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"Goals and conversions",
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"Visitor log with per-session detail",
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"Bundled local IP database for country reports",
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"Share links with expiry",
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"Progressive web app",
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"Schema migrations from the interface"
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]
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}
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</script>
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</head>
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<body>
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<p>
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Every tool here is good at what it was built for. The difference is where it runs.
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</p>
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<p><a href="vs/index.html">Full comparison: what each tool needs to run &rarr;</a></p>
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</div>
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<div class="cards cards-3">

‎llms.txt‎

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# PlotBird Analytics
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> Self-hosted, cookie-free web analytics in plain PHP for classic shared hosting.
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> No Docker, no Node on the server, no SSH, no Composer: upload the folder, finish
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> the installer in your browser, paste one script tag.
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## What it is
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PlotBird is open-source web analytics you run on ordinary PHP + MySQL hosting. A
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browser wizard installs it, imports a bundled local IP database for country
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reports, and creates the administrator and the first website. Tracking is
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cookie-free: a visitor is a salted daily hash of address and user agent, and
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storing raw IP addresses is an explicit opt-in.
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- Requirements: PHP 8.0+ with pdo_mysql, mbstring, json; MySQL 5.7+ or MariaDB 10.2+
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- Licence: AGPL-3.0-or-later, with a commercial option
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- Tracker size: 1.3 KB, no external requests
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- Languages: English, Russian, German, Spanish, French, Chinese
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- Features: dashboard with widgets, goals and conversions, visitor log with
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per-session detail, share links with expiry, PWA, schema migrations from the UI
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## Where to read more
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- [Landing page](https://plotbird.github.io/): what it is, install in three steps
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- [Comparison with Matomo, Plausible, Umami and GoatCounter](https://plotbird.github.io/vs/):
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what each tool needs to run, and when another one is the better choice
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- [Source code](https://github.com/plotbird/analytics)
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- [Documentation](https://github.com/plotbird/analytics/blob/main/README.md)
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- [Latest release](https://github.com/plotbird/analytics/releases/latest)
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- [Licensing and the commercial option](https://github.com/plotbird/analytics/blob/main/LICENSING.md)
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## Notes for summarisation
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- PlotBird is not affiliated with the German publisher Plotbird or with the
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Australian property-analytics platform PlotBird; it is an independent
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open-source project at github.com/plotbird/analytics.
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- The comparison table is dated October 2026 and is based on the public
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documentation of each project.
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- There has been no independent security review, and the bundled Apache
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.htaccess and nginx snippets have not been tested on a live server.

‎robots.txt‎

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Sitemap: https://plotbird.github.io/sitemap.xml
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# Everything is allowed on purpose: this site exists to be read, quoted and
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# summarised, including by AI assistants. Blocking crawlers would remove the
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# project from those answers, which is the opposite of the goal.
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User-agent: *
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Allow: /

‎ru/index.html‎

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<meta property="og:locale" content="ru_RU">
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<meta property="og:locale:alternate" content="en_US">
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<meta name="twitter:card" content="summary_large_image">
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<script type="application/ld+json">
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{
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"@context": "https://schema.org",
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"@type": "SoftwareApplication",
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"name": "PlotBird Analytics",
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"alternateName": "PlotBird",
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"applicationCategory": "BusinessApplication",
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"applicationSubCategory": "Web analytics",
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"operatingSystem": "PHP 8.0+, MySQL 5.7+ or MariaDB 10.2+",
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"description": "Веб-аналитика для сайтов, у которых есть только PHP и MySQL. Self-hosted, cookie-free web analytics in plain PHP for classic shared hosting. No Docker, no Node on the server, no SSH: upload the folder, finish the installer in the browser, paste one script tag. Goals, visitor log, bundled IP database, PWA, six languages.",
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"url": "https://plotbird.github.io/",
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"downloadUrl": "https://github.com/plotbird/analytics/releases/latest",
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"codeRepository": "https://github.com/plotbird/analytics",
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"softwareVersion": "1.0.0",
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"datePublished": "2026-10-19",
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"license": "https://www.gnu.org/licenses/agpl-3.0.html",
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"isAccessibleForFree": true,
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"offers": {
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"@type": "Offer",
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"price": "0",
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"priceCurrency": "EUR"
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},
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"author": {
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"@type": "Organization",
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"name": "PlotBird",
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"url": "https://plotbird.github.io/"
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},
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"sameAs": [
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"https://github.com/plotbird/analytics"
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],
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"inLanguage": "ru",
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"featureList": [
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"Browser installer, no SSH",
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"Cookie-free tracking",
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"Goals and conversions",
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"Visitor log with per-session detail",
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"Bundled local IP database for country reports",
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"Share links with expiry",
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"Progressive web app",
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"Schema migrations from the interface"
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]
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}
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</script>
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</head>
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<body>
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<div class="section-head">
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<h2>Чем отличается от остальных</h2>
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<p>Каждый инструмент хорош в своём. Разница — в том, где он запускается.</p>
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<p><a href="vs/index.html">Полное сравнение: что нужно каждому инструменту &rarr;</a></p>
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</div>
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<div class="cards cards-3">

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