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Estimation results are very similar to those under the semi-conjugate prior for the effects of Budget,
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Weeks, Screens, Vol-4-6 and Vol-1-3. For all other covariates the posterior means of their effects are closer to zero and the 95% posterior intervals are tighter under the horseshoe than under the semi-conjugate prior, indicating shrinkage to zero.
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We also report the estimation results for the error variance.
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However, the estimation results on the error variance are very similar to those under the semi-conjugate prior.
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