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effects of \emph{Vol-4-6} and \emph{Vol-1-3} deserve some further comment. The
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two covariates are highly correlated. Due to this high correlation the usual interpretation of the effect by changing the value of one covariate at the time does not make sense. Hence, we predict the change in box office sales for a film with twitter volume scores are 1 unit higher both in weeks 4-6 and weeks 1-3.
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