diff --git a/social_posters/bluesky.py b/social_posters/bluesky.py
index a727b3c..6a92e32 100644
--- a/social_posters/bluesky.py
+++ b/social_posters/bluesky.py
@@ -1,16 +1,20 @@
 from datetime import datetime
+import logging
 import os
+import pprint
 
 import requests
 
 from abstractions import Post, PostResult, SocialPoster
 from config import CITY_HASHTAGS, CITY_NAME, CITY_STATE
 
+logger = logging.getLogger(__name__)
+
 
 class PosterBluesky(SocialPoster):
     def __init__(self):
         # Handle environment variable validation internally
-        self.username = os.environ.get("BLUESKY_HANDLE") 
+        self.username = os.environ.get("BLUESKY_HANDLE")
         self.password = os.environ.get("BLUESKY_PASSWORD")
         self._access_token = None
         self._did = None  # Decentralized identifier from the Bluesky session.
@@ -21,6 +25,7 @@ def platform_name(self) -> str:
         return "Bluesky"
 
     def authenticate(self) -> bool:
+        logger.info("Start authenticating to Bluesky")
         try:
             response = requests.post(
                 "https://bsky.social/xrpc/com.atproto.server.createSession",
@@ -31,32 +36,50 @@ def authenticate(self) -> bool:
             session = response.json()
             self._access_token = session.get("accessJwt")
             self._did = session.get("did")
-            return bool(self._access_token and self._did)
+            ok = bool(self._access_token and self._did)
+            if ok:
+                logger.info("Bluesky authentication succeeded (did present=%s)", bool(self._did))
+            else:
+                logger.warning("Bluesky auth response missing accessJwt or did")
+            return ok
         except Exception:
+            logger.exception("Bluesky authentication failed")
             self._access_token = None
             self._did = None
             return False
 
     def publish(self, post: Post) -> PostResult:
+        logger.info("Start publishing to Bluesky")
+        logger.info("Bluesky post input: %s", pprint.pformat(post))
+
         if not self._is_available:
-            return PostResult(
+            logger.warning("Bluesky credentials not available.")
+            result = PostResult(
                 success=False,
                 error_message="Bluesky credentials not available."
             )
+            logger.info("Bluesky publish result: %s", pprint.pformat(result))
+            return result
 
         if not self._access_token or not self._did:
+            logger.info("No active Bluesky session; authenticating now")
             if not self.authenticate():
-                return PostResult(
+                result = PostResult(
                     success=False, error_message="Bluesky authentication failed."
                 )
+                logger.info("Bluesky publish result: %s", pprint.pformat(result))
+                return result
 
         headers = {"Authorization": f"Bearer {self._access_token}"}
         image_blob = None
 
         if post.image_url:
+            logger.info("Bluesky image URL found; starting download/upload")
             try:
                 img_response = requests.get(post.image_url, timeout=20)
                 img_response.raise_for_status()
+                logger.info("Bluesky image downloaded (%d bytes)", len(img_response.content))
+
                 upload = requests.post(
                     "https://bsky.social/xrpc/com.atproto.repo.uploadBlob",
                     headers={**headers, "Content-Type": "image/jpeg"},
@@ -65,18 +88,31 @@ def publish(self, post: Post) -> PostResult:
                 )
                 upload.raise_for_status()
                 image_blob = upload.json().get("blob")
+                logger.info("Bluesky image uploaded (blob present=%s)", bool(image_blob))
             except Exception as exc:
-                return PostResult(success=False, error_message=str(exc))
+                logger.exception("Bluesky image download/upload failed")
+                result = PostResult(success=False, error_message=str(exc))
+                logger.info("Bluesky publish result: %s", pprint.pformat(result))
+                return result
+        else:
+            logger.info("Bluesky post has no image URL; publishing text-only post")
 
+        logger.info("Building Bluesky text and facets")
         text, facets = self._build_text_and_facets(post)
+        logger.info("Built text/facets (text_len=%d, facets_count=%d)", len(text), len(facets))
+        logger.debug("Bluesky text preview: %s", text[:280])
+        logger.debug("Bluesky facets: %s", pprint.pformat(facets))
+
         record = {
             "$type": "app.bsky.feed.post",
             "text": text,
             "createdAt": datetime.utcnow().isoformat() + "Z",
         }
+        logger.debug("Bluesky record base: %s", pprint.pformat(record))
 
         if facets:
             record["facets"] = facets
+            logger.info("Attached facets to Bluesky record")
 
         if image_blob:
             record["embed"] = {
@@ -88,8 +124,12 @@ def publish(self, post: Post) -> PostResult:
                     }
                 ],
             }
+            logger.info("Attached image embed to Bluesky record")
+
+        logger.debug("Final Bluesky record payload: %s", pprint.pformat(record))
 
         try:
+            logger.info("Sending Bluesky createRecord request")
             response = requests.post(
                 "https://bsky.social/xrpc/com.atproto.repo.createRecord",
                 headers=headers,
@@ -102,13 +142,19 @@ def publish(self, post: Post) -> PostResult:
             )
             response.raise_for_status()
             data = response.json()
-            return PostResult(
+            result = PostResult(
                 success=True,
                 post_id=data.get("cid"),
                 post_url=data.get("uri"),
             )
+            logger.info("Bluesky createRecord succeeded")
+            logger.info("Bluesky publish result: %s", pprint.pformat(result))
+            return result
         except Exception as exc:
-            return PostResult(success=False, error_message=str(exc))
+            logger.exception("Bluesky createRecord failed")
+            result = PostResult(success=False, error_message=str(exc))
+            logger.info("Bluesky publish result: %s", pprint.pformat(result))
+            return result
 
     def format_post(self, pet):
         from abstractions import Post