diff --git a/bumpversion/cli.py b/bumpversion/cli.py
index 5a7d5317..236faf5b 100644
--- a/bumpversion/cli.py
+++ b/bumpversion/cli.py
@@ -2,6 +2,7 @@
 from __future__ import unicode_literals
 
 import argparse
+import subprocess
 from datetime import datetime
 import io
 import itertools
@@ -113,6 +114,8 @@ def main(original_args=None):
         config, config_file, config_newlines, config_file_exists, args.new_version, args.dry_run,
     )
 
+    _run_commands(defaults, args.dry_run,)
+
     # commit and tag
     if vcs:
         context = _commit_to_vcs(files, context, config_file, config_file_exists, vcs, args, current_version, new_version)
@@ -270,7 +273,7 @@ def _load_configuration(config_file, explicit_config, defaults):
 
     defaults.update(dict(config.items("bumpversion")))
 
-    for listvaluename in ("serialize",):
+    for listvaluename in ("serialize", 'commands'):
         try:
             value = config.get("bumpversion", listvaluename)
             defaults[listvaluename] = list(
@@ -628,6 +631,15 @@ def _update_config_file(
         )
 
 
+def _run_commands(defaults, dry_run):
+    """Run additional default commands."""
+    for command in defaults.get('commands', []):
+        if dry_run:
+            logger.info('Would run %s command', command)
+        else:
+            subprocess.check_output(command, shell=True)
+
+
 def _commit_to_vcs(files, context, config_file, config_file_exists, vcs, args, current_version, new_version):
     commit_files = [f.path for f in files]
     if config_file_exists: