From 390b2d9e050a095f964c3d8e560c2afada8deb06 Mon Sep 17 00:00:00 2001
From: Alexander Mayes <mayesalexander@gmail.com>
Date: Thu, 6 Aug 2026 23:02:10 -0700
Subject: [PATCH] Revert audit-intent title bet; link /tbc-audit site-wide
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PR #9 retargeted the homepage title at `tbc audit` on the premise that it
was our largest genuine-tool-intent query. Query-level GSC data says
otherwise: it's navigational for the competitor tbc-audit.com.

- `tbc audit`: 3,449 impressions, position 4.7, 0.58% CTR — roughly 10x
  below what position 4-5 should yield.
- Qualified variants convert 5-20x better: `wow tbc audit` 2.56%,
  `tbc audits` 4.55%, `wow tbc log audit` 8.70%, `raid audit tbc` 12.50%.
- Geography is USA/DEU/CAN/AUS (normal WoW distribution), so the bare term
  isn't off-topic traffic — it's WoW players who want the other tool.

Same shape as the `wow tbc logs` cluster already documented in e18cc04:
page-one rankings on somebody else's brand name.

Two changes:

- layout.tsx: restore "Free WoW Classic & TBC Log Analyzer — ParseForge".
  Reclaims the title length that "Classic" needs (`wow classic log
  analyzer` converts at 33%) and stops the homepage competing with
  /tbc-audit for the audit queries that page is built to serve. Keywords
  and description are left alone — the description's paste-a-URL framing
  stands on its own, and meta keywords are inert.
- Navbar.tsx: site-wide "TBC Audit" link. GSC URL inspection reported
  sitemap.xml as the only referring URL for /tbc-audit; the single
  homepage body link (page.tsx:92, fourth below-fold section) was never
  picked up, and the page hasn't been re-crawled since it shipped.

/tbc-audit keeps its existing title, which already targets the qualified
terms rather than the bare competitor-brand query.

Verified: tsc --noEmit clean, eslint clean. Ranking effects unverified by
nature — needs a deploy plus a few weeks of GSC data.

Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01YZK7SW7xHvHGidscPuHDwW
---
 app/components/Navbar.tsx | 12 ++++++++++++
 app/layout.tsx            | 12 ++++++++----
 2 files changed, 20 insertions(+), 4 deletions(-)

diff --git a/app/components/Navbar.tsx b/app/components/Navbar.tsx
index 2310ae9..a85b08e 100644
--- a/app/components/Navbar.tsx
+++ b/app/components/Navbar.tsx
@@ -81,6 +81,18 @@ export default function Navbar() {
               </Link>
             )}
 
+            {/* Site-wide link so /tbc-audit has a crawlable path that isn't
+                the sitemap. GSC's URL inspection listed sitemap.xml as the
+                only referring URL for it — the lone homepage body link was
+                buried below the fold and never picked up, so Google kept
+                serving `/` for the qualified audit queries the page targets. */}
+            <Link
+              href="/tbc-audit"
+              className="text-xs text-muted-foreground hover:text-gold-from transition-interactive"
+            >
+              TBC Audit
+            </Link>
+
             <Link
               href="/guides"
               className="text-xs text-muted-foreground hover:text-gold-from transition-interactive"
diff --git a/app/layout.tsx b/app/layout.tsx
index e0c791a..a3867a2 100644
--- a/app/layout.tsx
+++ b/app/layout.tsx
@@ -20,10 +20,14 @@ const geistMono = Geist_Mono({
 export const metadata: Metadata = {
   metadataBase: new URL("https://parseforge.gg"),
   title: {
-    // "Audit" is deliberate: `tbc audit` is our largest non-navigational
-    // query (~3.3k impressions at position ~4.9) and the word was missing
-    // from the title. "Log Analyzer" stays — those queries convert at 30%+.
-    default: "Free WoW TBC Log Analyzer & Raid Audit — ParseForge",
+    // Reverted from "Free WoW TBC Log Analyzer & Raid Audit". `tbc audit`
+    // looked like generic tool intent, but it's navigational for the
+    // competitor tbc-audit.com: 0.58% CTR at position 4.7, ~10x below what
+    // that position should yield, while every qualified variant
+    // (`wow tbc audit`, `raid audit tbc`) converts 5-20x better. Chasing it
+    // cost the title length that "Classic" needs — `wow classic log
+    // analyzer` converts at 33%. Audit intent lives on /tbc-audit instead.
+    default: "Free WoW Classic & TBC Log Analyzer — ParseForge",
     template: "%s | ParseForge",
   },
   description: