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2178 lines (1888 loc) · 88.7 KB
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<!DOCTYPE html>
<html lang="en" class="scroll-smooth">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>The Curation Stack | Legibility Engineering</title>
<meta name="description" content="Quality Infrastructure for User-Generated Software. When everyone can generate apps, the platform that wins solves curation, not creation." />
<meta name="author" content="Simone Leonelli" />
<meta property="og:title" content="The Curation Stack | Quality Infrastructure for User-Generated Software" />
<meta property="og:description" content="Generation tools are converging. Curation is the moat. What luxury brands, YouTube, and Michelin teach us about quality at platform scale." />
<meta property="og:type" content="article" />
<link rel="canonical" href="https://mustbesimo.github.io/curation-stack/" />
<meta property="og:url" content="https://mustbesimo.github.io/curation-stack/" />
<meta property="og:image" content="https://mustbesimo.github.io/curation-stack/og.jpg" />
<meta property="og:image:alt" content="The Curation Stack - Quality Infrastructure for User-Generated Software" />
<meta property="og:site_name" content="Legibility Engineering" />
<meta property="og:locale" content="en_US" />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="The Curation Stack | Quality Infrastructure for User-Generated Software" />
<meta name="twitter:description" content="Generation tools are converging. Curation is the moat. What luxury brands, YouTube, and Michelin teach us about quality at platform scale." />
<meta name="twitter:image" content="https://mustbesimo.github.io/curation-stack/og.jpg" />
<meta name="twitter:image:alt" content="The Curation Stack - Quality Infrastructure for User-Generated Software" />
<meta name="twitter:site" content="@mustbesimo" />
<meta name="twitter:creator" content="@mustbesimo" />
<meta property="og:image:width" content="1376" />
<meta property="og:image:height" content="768" />
<meta property="article:published_time" content="2026-02-01T00:00:00Z" />
<meta property="article:modified_time" content="2026-02-13T00:00:00Z" />
<meta property="article:author" content="https://www.linkedin.com/in/simoleonelli/" />
<meta property="article:tag" content="curation" />
<meta property="article:tag" content="marketplaces" />
<meta property="article:tag" content="trust-and-safety" />
<meta name="robots" content="index,follow" />
<meta name="theme-color" content="#0a0a0a" />
<meta http-equiv="Content-Security-Policy" content="default-src 'self'; img-src 'self' https: data:; style-src 'self' https://fonts.googleapis.com 'unsafe-inline'; font-src 'self' https://fonts.gstatic.com; script-src 'self' https://cdnjs.cloudflare.com; connect-src 'self'; base-uri 'self'; frame-ancestors 'none'; upgrade-insecure-requests;" />
<!-- Fonts -->
<link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<link href="https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@300;400;500;600;700&family=Inter:wght@300;400;500;600&family=JetBrains+Mono:wght@400;500&display=swap" rel="stylesheet" />
<!-- JSON-LD Structured Data -->
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "The Curation Stack | Quality Infrastructure for User-Generated Software",
"description": "Generation tools are converging. Curation is the moat. What luxury brands, YouTube, and Michelin teach us about quality at platform scale.",
"image": ["https://mustbesimo.github.io/curation-stack/og.jpg"],
"inLanguage": "en-US",
"keywords": ["curation", "UGS", "marketplaces", "quality infrastructure", "ranking systems", "trust and safety"],
"articleSection": ["Platforms", "AI", "Marketplaces", "Governance"],
"author": {
"@type": "Person",
"name": "Simone Leonelli",
"url": "https://www.linkedin.com/in/simoleonelli/"
},
"datePublished": "2026-02-01",
"dateModified": "2026-02-13",
"publisher": {
"@type": "Organization",
"name": "Legibility Engineering",
"logo": {
"@type": "ImageObject",
"url": "https://mustbesimo.github.io/curation-stack/logo.png"
}
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://mustbesimo.github.io/curation-stack/"
}
}
</script>
<!-- No-JS Fallback -->
<noscript>
<style>
.hero-label, .hero-subtitle, .hero-author, .companion-note, .hero-meta, .section, .footer,
.phase-card, .stack-explain, .flow-row[data-layer] {
opacity: 1 !important;
transform: none !important;
filter: none !important;
}
.hero h1 .line-inner {
opacity: 1 !important;
transform: none !important;
}
</style>
</noscript>
<!-- CSS safety net: if JS fails entirely, content becomes visible after 4s -->
<style>
@keyframes fallback-reveal {
to { opacity: 1; transform: none; filter: none; }
}
.hero-label, .hero-subtitle, .hero-author, .companion-note, .hero-meta,
.hero h1 .line-inner, .section, .footer,
.phase-card, .stack-explain, .flow-row[data-layer] {
animation: fallback-reveal 0.5s ease forwards 4s;
}
</style>
<style>
:root {
--bg: #0a0a0a;
--surface: #111111;
--surface-elevated: #1a1a1a;
--border: #222222;
--border-accent: #2a2a2a;
--text-primary: #e8e8e8;
--text-secondary: #a5a5a5;
--text-muted: #888888;
--accent: #c4a265;
--accent-dim: #8a7245;
--accent-bright: #d4b275;
--red: #c45555;
--green: #55c465;
--blue: #5588cc;
--section-spacing: 120px;
}
* {
margin: 0;
padding: 0;
box-sizing: border-box;
}
html {
font-size: 16px;
background: var(--bg);
color: var(--text-primary);
overflow-x: hidden;
}
body {
font-family: 'Inter', -apple-system, sans-serif;
background: var(--bg);
color: var(--text-primary);
line-height: 1.7;
-webkit-font-smoothing: antialiased;
overflow-x: hidden;
}
/* Scroll Progress Bar */
.progress-bar {
position: fixed;
top: 0;
left: 0;
height: 2px;
background: linear-gradient(90deg, var(--accent-dim), var(--accent), var(--accent-bright));
z-index: 9999;
width: 0%;
box-shadow: 0 0 10px rgba(196, 162, 101, 0.5);
}
/* Noise Texture Overlay */
.noise-overlay {
position: fixed;
top: 0;
left: 0;
width: 100%;
height: 100%;
pointer-events: none;
z-index: 9998;
opacity: 0.03;
background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noiseFilter'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noiseFilter)'/%3E%3C/svg%3E");
}
/* ==================== HERO ==================== */
.hero {
min-height: 100vh;
display: flex;
flex-direction: column;
justify-content: center;
padding: 80px 40px;
max-width: 1000px;
margin: 0 auto;
position: relative;
overflow: hidden;
}
.hero-bg-shapes {
position: absolute;
top: 0;
left: 0;
width: 100%;
height: 100%;
pointer-events: none;
z-index: 0;
}
.hero-shape {
position: absolute;
border: 1px solid var(--border-accent);
opacity: 0.3;
}
.hero-shape-1 {
width: 300px;
height: 300px;
border-radius: 50%;
top: 10%;
right: -100px;
animation: float 20s infinite ease-in-out;
}
.hero-shape-2 {
width: 200px;
height: 200px;
bottom: 20%;
left: -50px;
transform: rotate(45deg);
animation: float 25s infinite ease-in-out reverse;
}
@keyframes float {
0%, 100% { transform: translate(0, 0) rotate(0deg); }
50% { transform: translate(-20px, 30px) rotate(5deg); }
}
.hero-content {
position: relative;
z-index: 1;
}
.hero-label {
font-family: 'JetBrains Mono', monospace;
font-size: 0.75rem;
color: var(--accent-dim);
letter-spacing: 0.15em;
text-transform: uppercase;
margin-bottom: 40px;
opacity: 0;
transform: translateY(20px);
}
.hero h1 {
font-family: 'Space Grotesk', sans-serif;
font-weight: 700;
font-size: clamp(2.5rem, 6vw, 4rem);
line-height: 1.1;
margin-bottom: 32px;
color: var(--text-primary);
overflow: hidden;
}
.hero h1 .line {
display: block;
overflow: hidden;
}
.hero h1 .line-inner {
display: block;
transform: translateY(100%);
opacity: 0;
}
.hero h1 .highlight {
color: var(--accent);
position: relative;
display: inline-block;
}
.hero h1 .highlight::after {
content: '';
position: absolute;
bottom: 0;
left: 0;
width: 100%;
height: 30%;
background: linear-gradient(120deg, rgba(196, 162, 101, 0.2), rgba(196, 162, 101, 0));
z-index: -1;
transform: scaleX(0);
transform-origin: left;
animation: highlightExpand 1s ease-out 1.5s forwards;
}
@keyframes highlightExpand {
to { transform: scaleX(1); }
}
.hero-subtitle {
font-size: 1.25rem;
color: var(--text-secondary);
max-width: 100%;
line-height: 1.8;
margin-bottom: 48px;
opacity: 0;
filter: blur(10px);
transform: translateY(20px);
}
.hero-author {
font-size: 0.95rem;
color: var(--text-secondary);
margin-bottom: 8px;
line-height: 1.6;
opacity: 0;
transform: translateY(20px);
}
.hero-author strong {
color: var(--text-primary);
}
.hero-author a {
color: var(--accent);
text-decoration: none;
position: relative;
transition: color 0.3s;
}
.hero-author a::after {
content: '';
position: absolute;
bottom: -2px;
left: 0;
width: 0;
height: 1px;
background: var(--accent);
transition: width 0.3s ease;
}
.hero-author a:hover::after {
width: 100%;
}
.companion-note {
margin-top: 32px;
padding: 20px 24px;
border-left: 2px solid var(--accent-dim);
background: var(--surface);
font-size: 0.9rem;
color: var(--text-muted);
line-height: 1.6;
opacity: 0;
transform: translateX(-20px);
position: relative;
overflow: hidden;
}
.companion-note::before {
content: '';
position: absolute;
top: 0;
left: 0;
width: 100%;
height: 100%;
background: linear-gradient(90deg, transparent, rgba(196, 162, 101, 0.05), transparent);
transform: translateX(-100%);
animation: shimmer 3s infinite;
}
@keyframes shimmer {
100% { transform: translateX(100%); }
}
.companion-note a {
color: var(--accent);
text-decoration: none;
border-bottom: 1px dotted var(--accent-dim);
transition: all 0.3s;
}
.companion-note a:hover {
border-bottom-style: solid;
color: var(--accent-bright);
}
.hero-meta {
display: flex;
gap: 32px;
flex-wrap: wrap;
font-family: 'JetBrains Mono', monospace;
font-size: 0.75rem;
color: var(--text-muted);
letter-spacing: 0.05em;
margin-top: 32px;
opacity: 0;
}
.hero-meta span {
display: flex;
align-items: center;
gap: 8px;
transition: color 0.3s;
}
.hero-meta span:hover {
color: var(--accent);
}
/* ==================== SECTIONS ==================== */
.section {
max-width: 1000px;
margin: 0 auto;
padding: 0 40px var(--section-spacing);
position: relative;
opacity: 0;
transform: translateY(40px);
}
.section-number {
font-family: 'JetBrains Mono', monospace;
font-size: 1.2rem;
color: var(--accent-dim);
letter-spacing: 0.15em;
text-transform: uppercase;
margin-bottom: 20px;
display: inline-block;
position: relative;
overflow: hidden;
}
.section-number::after {
content: '';
position: absolute;
bottom: 0;
left: 0;
width: 100%;
height: 1px;
background: var(--accent-dim);
transform: scaleX(0);
transform-origin: right;
transition: transform 0.6s ease;
}
.section.visible .section-number::after {
transform: scaleX(1);
transform-origin: left;
}
.section h2 {
font-family: 'Space Grotesk', sans-serif;
font-weight: 600;
font-size: clamp(1.8rem, 4vw, 2.5rem);
line-height: 1.2;
margin-bottom: 32px;
color: var(--text-primary);
}
.section h3 {
font-family: 'Space Grotesk', sans-serif;
font-weight: 500;
font-size: 1.25rem;
margin-top: 48px;
margin-bottom: 20px;
color: var(--text-primary);
}
.section p {
color: var(--text-secondary);
margin-bottom: 24px;
max-width: 100%;
font-size: 1.05rem;
line-height: 1.8;
}
.section p strong {
color: var(--text-primary);
font-weight: 500;
}
/* ==================== THESIS BOX ==================== */
.thesis-box {
background: var(--surface);
border: 1px solid var(--border);
padding: 40px;
margin: 48px 0;
position: relative;
overflow: hidden;
transition: transform 0.3s ease, border-color 0.3s ease;
}
.thesis-box:hover {
transform: scale(1.02);
border-color: var(--accent-dim);
}
.thesis-box::before {
content: '';
position: absolute;
top: 0;
left: 0;
width: 4px;
height: 100%;
background: linear-gradient(180deg, var(--accent), var(--accent-dim));
transform: scaleY(0);
transform-origin: top;
transition: transform 0.6s ease;
}
.thesis-box.visible::before {
transform: scaleY(1);
}
.thesis-box p {
font-size: 1.15rem;
color: var(--text-primary);
line-height: 1.8;
max-width: none;
margin: 0;
}
/* ==================== TABLES ==================== */
.comp-table {
width: 100%;
border-collapse: collapse;
margin: 48px 0;
font-size: 0.9rem;
}
.comp-table th {
font-family: 'JetBrains Mono', monospace;
font-size: 0.7rem;
letter-spacing: 0.1em;
text-transform: uppercase;
color: var(--text-muted);
text-align: left;
padding: 16px;
border-bottom: 1px solid var(--border);
font-weight: 500;
}
.comp-table td {
padding: 20px 16px;
border-bottom: 1px solid var(--border);
color: var(--text-secondary);
vertical-align: top;
transition: all 0.3s ease;
}
.comp-table tr {
transition: all 0.3s ease;
}
.comp-table tbody tr:hover {
background: var(--surface-elevated);
transform: translateX(4px);
}
.comp-table tbody tr:hover td {
color: var(--text-primary);
}
.comp-table td:first-child {
color: var(--text-primary);
font-weight: 500;
white-space: nowrap;
font-family: 'Space Grotesk', sans-serif;
}
.comp-table a {
color: var(--accent);
text-decoration: none;
transition: color 0.3s;
}
.comp-table a:hover {
color: var(--accent-bright);
}
/* ==================== DIAGRAMS ==================== */
.diagram {
background: var(--surface);
border: 1px solid var(--border);
padding: 48px 40px;
margin: 48px 0;
position: relative;
overflow: hidden;
}
.diagram::before {
content: '';
position: absolute;
top: -50%;
left: -50%;
width: 200%;
height: 200%;
background: radial-gradient(circle, rgba(196, 162, 101, 0.03) 0%, transparent 70%);
pointer-events: none;
}
.diagram-title {
font-family: 'JetBrains Mono', monospace;
font-size: 0.7rem;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--accent-dim);
margin-bottom: 32px;
}
.flow-row {
display: flex;
align-items: center;
gap: 16px;
flex-wrap: nowrap;
margin-bottom: 20px;
transition: all 0.3s ease;
}
/* Fixed-width tier labels so stars + text align across rows */
.flow-row .flow-box:first-child {
flex: 0 0 190px; /* same width for all tier labels */
white-space: nowrap; /* keep stars and label on one line */
}
/* Let the description box take the remaining space */
.flow-row .flow-box:nth-child(3) {
flex: 1 1 auto;
min-width: 0;
}
.flow-box {
background: var(--surface-elevated);
border: 1px solid var(--border-accent);
padding: 12px 20px;
font-family: 'JetBrains Mono', monospace;
font-size: 0.85rem;
color: var(--text-secondary);
transition: all 0.3s ease;
position: relative;
overflow: hidden;
}
.flow-box::before {
content: '';
position: absolute;
top: 0;
left: -100%;
width: 100%;
height: 100%;
background: linear-gradient(90deg, transparent, rgba(196, 162, 101, 0.1), transparent);
transition: left 0.5s;
}
.flow-box:hover::before {
left: 100%;
}
.flow-box:hover {
border-color: var(--accent-dim);
color: var(--text-primary);
transform: translateY(-2px);
box-shadow: 0 4px 20px rgba(0,0,0,0.3);
}
.flow-box.accent {
border-color: var(--accent);
color: var(--accent);
background: rgba(196, 162, 101, 0.05);
}
.flow-arrow {
color: var(--accent-dim);
font-size: 1.2rem;
animation: pulse 2s infinite;
}
@keyframes pulse {
0%, 100% { opacity: 0.5; }
50% { opacity: 1; }
}
/* ==================== TIER CARDS ==================== */
.tier-grid {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
gap: 24px;
margin: 48px 0;
perspective: 1000px;
}
.tier-card {
background: var(--surface);
border: 1px solid var(--border);
padding: 32px;
transition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);
}
.tier-card:hover {
transform: translateY(-8px);
border-color: var(--accent-dim);
box-shadow: 0 20px 40px rgba(0,0,0,0.4);
}
.tier-card .tier-label {
font-family: 'JetBrains Mono', monospace;
font-size: 0.7rem;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--accent-dim);
margin-bottom: 16px;
display: flex;
align-items: center;
gap: 8px;
}
.tier-card .tier-label::before {
content: '';
width: 8px;
height: 8px;
background: var(--accent-dim);
border-radius: 50%;
}
.tier-card h4 {
font-family: 'Space Grotesk', sans-serif;
font-weight: 500;
font-size: 1.1rem;
margin-bottom: 16px;
color: var(--text-primary);
}
.tier-card p {
font-size: 0.9rem;
color: var(--text-muted);
margin-bottom: 0;
line-height: 1.7;
}
/* ==================== CASE STUDIES ==================== */
.case-study {
background: var(--surface);
border: 1px solid var(--border);
padding: 40px;
margin: 48px 0;
position: relative;
overflow: hidden;
}
.case-study::after {
content: '';
position: absolute;
top: 0;
right: 0;
width: 100px;
height: 100px;
background: radial-gradient(circle, rgba(196, 162, 101, 0.1) 0%, transparent 70%);
pointer-events: none;
}
.case-label {
font-family: 'JetBrains Mono', monospace;
font-size: 0.7rem;
letter-spacing: 0.15em;
text-transform: uppercase;
margin-bottom: 16px;
display: inline-block;
padding: 4px 12px;
border-radius: 4px;
background: rgba(196, 85, 85, 0.1);
color: var(--red);
border: 1px solid rgba(196, 85, 85, 0.2);
}
.case-label.success {
background: rgba(85, 196, 101, 0.1);
color: var(--green);
border-color: rgba(85, 196, 101, 0.2);
}
.case-label.neutral {
background: rgba(85, 136, 204, 0.1);
color: var(--blue);
border-color: rgba(85, 136, 204, 0.2);
}
.case-study h4 {
font-family: 'Space Grotesk', sans-serif;
font-weight: 500;
font-size: 1.2rem;
margin-bottom: 16px;
color: var(--text-primary);
}
.case-study p {
font-size: 0.95rem;
color: var(--text-secondary);
max-width: none;
line-height: 1.8;
}
/* ==================== CODE BLOCKS ==================== */
.code-block {
background: var(--surface);
border: 1px solid var(--border);
padding: 32px;
margin: 32px 0;
font-family: 'JetBrains Mono', monospace;
font-size: 0.85rem;
line-height: 2;
color: var(--text-secondary);
overflow-x: auto;
position: relative;
}
.code-block::before {
content: '';
position: absolute;
top: 0;
left: 0;
width: 100%;
height: 2px;
background: linear-gradient(90deg, var(--accent), transparent);
transform: scaleX(0);
transform-origin: left;
transition: transform 0.6s ease;
}
.code-block.visible::before {
transform: scaleX(1);
}
.code-block .comment {
color: var(--text-muted);
font-style: italic;
}
.code-block .key {
color: var(--accent);
}
.code-block .val {
color: var(--green);
}
/* ==================== SPLIT CARDS ==================== */
.split {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 24px;
margin: 48px 0;
}
@media (max-width: 768px) {
.split { grid-template-columns: 1fr; }
}
.split-card {
background: var(--surface);
border: 1px solid var(--border);
padding: 32px;
transition: all 0.4s ease;
}
.split-card:hover {
transform: translateY(-5px);
box-shadow: 0 10px 30px rgba(0,0,0,0.3);
}
.split-card.danger {
border-color: rgba(196, 85, 85, 0.3);
background: linear-gradient(135deg, var(--surface) 0%, rgba(196, 85, 85, 0.05) 100%);
}
.split-card.safe {
border-color: rgba(85, 196, 101, 0.3);
background: linear-gradient(135deg, var(--surface) 0%, rgba(85, 196, 101, 0.05) 100%);
}
.split-card h4 {
font-family: 'JetBrains Mono', monospace;
font-size: 0.75rem;
letter-spacing: 0.1em;
text-transform: uppercase;
margin-bottom: 16px;
}
.split-card.danger h4 { color: var(--red); }
.split-card.safe h4 { color: var(--green); }
.split-card p {
font-size: 0.95rem;
color: var(--text-secondary);
max-width: none;
margin: 0;
}
/* ==================== PREDICTION BOX ==================== */
.prediction {
background: var(--surface);
border: 1px solid var(--accent-dim);
padding: 40px;
margin: 48px 0;
position: relative;
overflow: hidden;
}
.prediction::before {
content: '';
position: absolute;
top: 0;
left: 0;
width: 100%;
height: 2px;
background: linear-gradient(90deg, var(--accent), var(--accent-dim), transparent);
animation: shimmer 3s infinite;
}
.prediction-label {
font-family: 'JetBrains Mono', monospace;
font-size: 0.7rem;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--accent);
margin-bottom: 16px;
display: flex;
align-items: center;
gap: 8px;
}
.prediction-label::before {
content: '◆';
color: var(--accent);
animation: rotate 4s linear infinite;
display: inline-block;
}
@keyframes rotate {
from { transform: rotate(0deg); }
to { transform: rotate(360deg); }
}
.prediction p {
font-size: 1.1rem;
color: var(--text-primary);
max-width: none;
line-height: 1.8;
margin: 0;
}
/* ==================== LISTS ==================== */
.styled-list {
margin: 32px 0;
padding-left: 0;
list-style: none;
}
.styled-list li {
padding: 16px 0 16px 32px;
position: relative;
color: var(--text-secondary);
font-size: 1rem;
line-height: 1.8;
border-left: 2px solid transparent;
margin-left: 0;
transition: all 0.3s ease;
}
.styled-list li::before {
content: '→';
position: absolute;
left: 0;
color: var(--accent-dim);
transition: all 0.3s ease;
}
.styled-list li:hover {
border-left-color: var(--accent-dim);
padding-left: 40px;
color: var(--text-primary);
}
.styled-list li:hover::before {
color: var(--accent);
transform: translateX(5px);
}
/* ==================== FOOTER ==================== */
.footer {
max-width: 1000px;
margin: 0 auto;
padding: 80px 40px 100px;
border-top: 1px solid var(--border);
text-align: center;
position: relative;
}
.footer::before {
content: '';
position: absolute;
top: -1px;
left: 50%;
transform: translateX(-50%);
width: 200px;
height: 1px;
background: linear-gradient(90deg, transparent, var(--accent), transparent);
}
.footer p {
font-size: 0.9rem;
color: var(--text-muted);
margin-bottom: 16px;
line-height: 1.8;
}
.footer a {
color: var(--accent);
text-decoration: none;