diff --git a/apps/web/src/page/chrome.test.ts b/apps/web/src/page/chrome.test.ts
new file mode 100644
index 0000000000..20ab720db8
--- /dev/null
+++ b/apps/web/src/page/chrome.test.ts
@@ -0,0 +1,30 @@
+import { describe, expect, test } from "vitest"
+import { documentTitleOf } from "./chrome"
+
+describe("documentTitleOf", () => {
+	test("leads with the page's own name, then its parent", () => {
+		expect(documentTitleOf([{ label: "Services", href: "/services" }, { label: "checkout-api" }])).toBe(
+			"checkout-api · Services · Maple",
+		)
+	})
+
+	test("a name that is still loading leaves the tab on its parent", () => {
+		expect(documentTitleOf([{ label: "Traces", href: "/traces" }, { label: "Loading…" }])).toBe(
+			"Traces · Maple",
+		)
+	})
+
+	test("a deep trail keeps its last two names", () => {
+		expect(
+			documentTitleOf([
+				{ label: "Alerts", href: "/alerts" },
+				{ label: "Rules", href: "/alerts/rules" },
+				{ label: "High error rate" },
+			]),
+		).toBe("High error rate · Rules · Maple")
+	})
+
+	test("no trail is the app's name alone", () => {
+		expect(documentTitleOf([])).toBe("Maple")
+	})
+})
diff --git a/apps/web/src/page/chrome.ts b/apps/web/src/page/chrome.ts
index 5dcbb1926f..cacc98d7ab 100644
--- a/apps/web/src/page/chrome.ts
+++ b/apps/web/src/page/chrome.ts
@@ -1,3 +1,4 @@
+import { Array as Arr, String as Str } from "effect"
 import type { Html, HtmlBuilder } from "foldkit/html"
 import { AppRoute, isPublicRoute } from "../route"
 import type { BreadcrumbEntry } from "../shell"
@@ -22,6 +23,23 @@ export const breadcrumbsOf = (route: AppRoute): ReadonlyArray<BreadcrumbEntry> =
 		() => [{ label: route._tag }],
 	)
 
+const APP_NAME = "Maple"
+
+/** A crumb standing in for a name that has not loaded ("Loading…") names nothing yet. */
+const isPendingLabel = (label: string) => Str.endsWith("…")(label)
+
+/**
+ * The tab title: the page's own name first, then its parent, so a row of narrow tabs still tells
+ * them apart ("checkout-api · Services · Maple").
+ */
+export const documentTitleOf = (breadcrumbs: ReadonlyArray<BreadcrumbEntry>): string => {
+	const names = Arr.filter(
+		Arr.map(breadcrumbs, (crumb) => crumb.label),
+		(label) => label !== "" && !isPendingLabel(label),
+	)
+	return Arr.join([...Arr.reverse(Arr.takeRight(names, 2)), APP_NAME], " · ")
+}
+
 /**
  * The page content while the page has no slot or context yet (no org open, a plan-gate
  * redirect in flight): a page skeleton, so nothing but loading ever paints there.
diff --git a/apps/web/src/view.scene.test.ts b/apps/web/src/view.scene.test.ts
index 08f029c2be..14c2d43607 100644
--- a/apps/web/src/view.scene.test.ts
+++ b/apps/web/src/view.scene.test.ts
@@ -3,7 +3,7 @@ import { OrgId } from "@maple/domain"
 import { Option, Schema } from "effect"
 import type { HtmlBuilder } from "foldkit/html"
 import { click, Command, expect as expectView, given, Mount, role, scene, text } from "foldkit/scene"
-import { describe, test, vi } from "vitest"
+import { describe, expect, test, vi } from "vitest"
 
 // The shell's favorites listener targets `window` at import; the scene never touches it.
 vi.hoisted(() => Object.assign(globalThis, { window: new EventTarget() }))
@@ -21,7 +21,7 @@ import * as Dialog from "@maple/views/ui/dialog"
 import { MountSuggestions, MountWhereEditor } from "./page/traces/list/command"
 import { Message as TracesMessage } from "./page/traces/list/message"
 import { settle, update } from "./update"
-import { view } from "./view"
+import { titleOf, view } from "./view"
 import * as TooltipHost from "@maple/views/ui/tooltip-host"
 
 const orgId = Schema.decodeSync(OrgId)("org_acme")
@@ -89,3 +89,13 @@ describe("root view", () => {
 		)
 	})
 })
+
+describe("tab title", () => {
+	test("an open page names the tab, and a route with no page up yet is just Maple", () => {
+		expect([
+			titleOf(tracesPage()),
+			titleOf(signedIn()),
+			titleOf({ ...signedIn(), route: AppRoute.NotFound({ path: "/nope" }) }),
+		]).toEqual(["Traces · Maple", "Maple", "Page not found · Maple"])
+	})
+})
diff --git a/apps/web/src/view.ts b/apps/web/src/view.ts
index 82af72947d..76d5ef7790 100644
--- a/apps/web/src/view.ts
+++ b/apps/web/src/view.ts
@@ -7,7 +7,13 @@ import { Message } from "./message"
 import { type Model, Session } from "./model"
 import { onboardingInputsOf, pageContextOf, planGateOf, shellClerkOf } from "./update"
 import * as OnboardingView from "./page/onboarding/view"
-import { breadcrumbsOf, notFoundContent, placeholderContent, rendersShell } from "./page/chrome"
+import {
+	breadcrumbsOf,
+	documentTitleOf,
+	notFoundContent,
+	placeholderContent,
+	rendersShell,
+} from "./page/chrome"
 import type { PageContext, ShellInfraSurfaces } from "./page/contract"
 import {
 	isBarePageRoute,
@@ -282,8 +288,20 @@ const body = (model: Model, h: HtmlBuilder<Message>): Html =>
 		],
 	)
 
+/** The tab names the open page; a route with no page up yet (or none at all) is just "Maple". */
+export const titleOf = (model: Model): string =>
+	documentTitleOf(
+		model.page !== null
+			? pageBreadcrumbs(model.page)
+			: AppRoute.matchOrElse<ReadonlyArray<Shell.BreadcrumbEntry>>(
+					model.route,
+					{ NotFound: () => breadcrumbsOf(model.route) },
+					() => [],
+				),
+	)
+
 // NOTE: Foldkit's first render replaces the container, so the view root is `div#app` itself.
 export const view = (model: Model, h: HtmlBuilder<Message>): Document => ({
-	title: "Maple",
+	title: titleOf(model),
 	body: body(model, h),
 })
diff --git a/docs/design-rules.md b/docs/design-rules.md
index 5d9c3e02c3..fbabdc87d0 100644
--- a/docs/design-rules.md
+++ b/docs/design-rules.md
@@ -97,6 +97,8 @@ bordered box takes its parent's radius minus 1px: `before:rounded-lg-inset` insi
   step of the hue in light, where the fill itself is near 3:1 as type, and the fill in dark. Fills,
   borders and strokes keep the tone. Write the utility; never a fill token as `color` in a style
   object.
+- Selected text takes `primary-a4` as its highlight and reads in `foreground`, set once in
+  tokens.css. No `selection:` utility at a call site.
 - Washes are translucent and read the same on any surface: `surface-faint`, `surface-sunken`,
   `surface-strong`.
 - A see-through surface is a token, never `bg-background/NN` or `bg-card/NN`
diff --git a/packages/ui/src/styles/tokens.css b/packages/ui/src/styles/tokens.css
index 77c8ccc9a4..e470314dc7 100644
--- a/packages/ui/src/styles/tokens.css
+++ b/packages/ui/src/styles/tokens.css
@@ -812,6 +812,12 @@
 	* {
 		@apply border-border outline-ring/50;
 	}
+	/* Selected text takes the primary's strong wash instead of the system blue, and reads in
+	   `foreground`: a muted or toned run would fall under 4.5:1 on the wash. */
+	::selection {
+		background-color: var(--color-primary-a4);
+		color: var(--color-foreground);
+	}
 	body {
 		@apply font-sans bg-background text-foreground;
 	}