diff --git a/apiserver/infrastructure/src/main/java/com/zipline/repository/region/RegionRepository.java b/apiserver/infrastructure/src/main/java/com/zipline/repository/region/RegionRepository.java
index 5980b3da..89767914 100644
--- a/apiserver/infrastructure/src/main/java/com/zipline/repository/region/RegionRepository.java
+++ b/apiserver/infrastructure/src/main/java/com/zipline/repository/region/RegionRepository.java
@@ -1,17 +1,19 @@
 package com.zipline.repository.region;
 
+import com.zipline.entity.publicitem.Region;
 import java.util.List;
-
 import org.springframework.data.jpa.repository.JpaRepository;
 import org.springframework.data.jpa.repository.Query;
+import org.springframework.data.repository.query.Param;
 import org.springframework.stereotype.Repository;
 
-import com.zipline.entity.publicitem.Region;
-
 @Repository
 public interface RegionRepository extends JpaRepository<Region, Long> {
 	List<Region> findByParentCortarNo(Long parentCortarNo);
 
 	@Query("SELECT concat(gp.cortarName, ' ', p.cortarName, ' ', r.cortarName)  FROM Region r LEFT JOIN Region p ON r.parent.cortarNo = p.cortarNo LEFT JOIN Region gp ON p.parent.cortarNo = gp.cortarNo WHERE r.cortarNo = :cortarNo")
 	String findWithParentsByDistrictCode(Long cortarNo);
-}
+
+	@Query("SELECT r.cortarName FROM Region r WHERE r.cortarNo = :cortarNo")
+	String findCortarNameByCortarNo(@Param("cortarNo") String cortarNoText);
+}
\ No newline at end of file
diff --git a/apiserver/service/src/main/java/com/zipline/service/message/MessageServiceImpl.java b/apiserver/service/src/main/java/com/zipline/service/message/MessageServiceImpl.java
index 2b713b1f..466ee764 100644
--- a/apiserver/service/src/main/java/com/zipline/service/message/MessageServiceImpl.java
+++ b/apiserver/service/src/main/java/com/zipline/service/message/MessageServiceImpl.java
@@ -8,6 +8,7 @@
 import com.zipline.global.exception.user.UserException;
 import com.zipline.global.exception.user.errorcode.UserErrorCode;
 import com.zipline.repository.message.MessageHistoryRepository;
+import com.zipline.repository.region.RegionRepository;
 import com.zipline.repository.user.UserRepository;
 import com.zipline.service.message.dto.request.MessageHistoryRequestDTO;
 import com.zipline.service.message.dto.request.SendMessageRequestDTO;
@@ -15,6 +16,8 @@
 import java.time.LocalDateTime;
 import java.util.List;
 import java.util.Map;
+import java.util.regex.Matcher;
+import java.util.regex.Pattern;
 import lombok.RequiredArgsConstructor;
 import lombok.extern.slf4j.Slf4j;
 import org.springframework.stereotype.Service;
@@ -30,6 +33,7 @@ public class MessageServiceImpl implements MessageService {
   private final MessageHistoryParamFormatter messageHistoryParamFormatter;
   private final MessageHistoryRepository messageHistoryRepository;
   private final UserRepository userRepository;
+  private final RegionRepository regionRepository;
 
 
   public void saveMessageHistory(String messageGroupId, Long userUID) {
@@ -45,11 +49,44 @@ public void saveMessageHistory(String messageGroupId, Long userUID) {
     messageHistoryRepository.save(messageHistory);
   }
 
+  private String replaceTemplateValues(String text) {
+    if (text == null) return null;
+
+    Pattern pattern = Pattern.compile("\\$\\$###\\{([^}]+)}");
+    Matcher matcher = pattern.matcher(text);
+
+    StringBuilder result = new StringBuilder();
+    while (matcher.find()) {
+      String key = matcher.group(1);
+      String replacement = getReplacementValue(key);
+      matcher.appendReplacement(result, Matcher.quoteReplacement(replacement));
+    }
+    matcher.appendTail(result);
+
+    return result.toString();
+  }
+
+  private String getReplacementValue(String key) {
+    if (key == null || !key.matches("\\d{10}")) {
+      return key;
+    }
+    String cortarName = regionRepository.findCortarNameByCortarNo(key);
+
+    return cortarName != null ? cortarName : key;
+  }
+
   @Transactional
   public String sendMessage(List<SendMessageRequestDTO> request, Long userUID) {
 
     try {
-      Map<String, Object> wrappedRequest = Map.of("messages", request);
+      List<SendMessageRequestDTO> processedRequest = request.stream()
+          .map(msg -> {
+            String processedText = replaceTemplateValues(msg.getText());
+            return msg.withText(processedText);
+          })
+          .toList();
+
+      Map<String, Object> wrappedRequest = Map.of("messages", processedRequest);
 
       String response = webClient.post()
           .uri("/send-many/detail")
diff --git a/apiserver/service/src/main/java/com/zipline/service/message/dto/request/SendMessageRequestDTO.java b/apiserver/service/src/main/java/com/zipline/service/message/dto/request/SendMessageRequestDTO.java
index f793697b..c4e9e83f 100644
--- a/apiserver/service/src/main/java/com/zipline/service/message/dto/request/SendMessageRequestDTO.java
+++ b/apiserver/service/src/main/java/com/zipline/service/message/dto/request/SendMessageRequestDTO.java
@@ -1,10 +1,18 @@
 package com.zipline.service.message.dto.request;
 
+import lombok.AllArgsConstructor;
 import lombok.Getter;
+import lombok.NoArgsConstructor;
 
 @Getter
+@AllArgsConstructor
+@NoArgsConstructor
 public class SendMessageRequestDTO {
   private String from;
   private String to;
   private String text;
+
+  public SendMessageRequestDTO withText(String text) {
+    return new SendMessageRequestDTO(this.from, this.to, text);
+  }
 }
\ No newline at end of file