diff --git a/packages/analytics-plugin-segment/README.md b/packages/analytics-plugin-segment/README.md
index b30016c1..5ffc22fc 100644
--- a/packages/analytics-plugin-segment/README.md
+++ b/packages/analytics-plugin-segment/README.md
@@ -104,6 +104,7 @@ const analytics = Analytics({
   plugins: [
     segmentPlugin({
       writeKey: '123-xyz'
+      loadOptions: { disableClientPersistence: true }
     })
   ]
 })
@@ -118,6 +119,7 @@ const analytics = Analytics({
 | `disableAnonymousTraffic` <br/>_optional_ - boolean| Disable loading segment for anonymous visitors |
 | `customScriptSrc` <br/>_optional_ - boolean| Override the Segment snippet url, for loading via custom CDN proxy |
 | `integrations` <br/>_optional_ - object| Enable/disable segment destinations https://bit.ly/38nRBj3 |
+| `loadOptions` <br/>_optional_ - object| Options object passed as the second argument to `analytics.load(writeKey, loadOptions)`. Allows customisation of Segment loading. |
 
 ## Server-side usage
 
diff --git a/packages/analytics-plugin-segment/src/browser.js b/packages/analytics-plugin-segment/src/browser.js
index 70ace69f..d3b02423 100644
--- a/packages/analytics-plugin-segment/src/browser.js
+++ b/packages/analytics-plugin-segment/src/browser.js
@@ -3,6 +3,8 @@
 const config = {
   /* Your segment writeKey */
   writeKey: null,
+  /* Options to pass in the load function call */
+  loadOptions: {},
   /* Disable anonymous MTU */
   disableAnonymousTraffic: false,
   /* Sync segment Anonymous id with `analytics` Anon id */
@@ -18,6 +20,7 @@ const config = {
  * @link https://segment.com/docs/sources/website/analytics.js/
  * @param {object}  pluginConfig - Plugin settings
  * @param {string}  pluginConfig.writeKey - Your segment writeKey
+ * @param {object}  [pluginConfig.loadOptions] - Options to pass in the segment load call
  * @param {boolean} [pluginConfig.disableAnonymousTraffic] - Disable loading segment for anonymous visitors
  * @param {boolean} [pluginConfig.customScriptSrc] - Override the Segment snippet url, for loading via custom CDN proxy
  * @param {object}  [pluginConfig.integrations] - Enable/disable segment destinations https://bit.ly/38nRBj3
@@ -25,7 +28,8 @@ const config = {
  * @example
  *
  * segmentPlugin({
- *   writeKey: '123-xyz'
+ *   writeKey: '123-xyz',
+ *   loadOptions: { disableClientPersistence: true }
  * })
  */
 function segmentPlugin(pluginConfig = {}) {
@@ -127,7 +131,7 @@ function segmentPlugin(pluginConfig = {}) {
 }
 
 function initialize({ config, instance }) {
-  const { disableAnonymousTraffic, writeKey, customScriptSrc } = config
+  const { disableAnonymousTraffic, writeKey, loadOptions, customScriptSrc } = config
   if (!writeKey) {
     throw new Error('No segment writeKey')
   }
@@ -177,7 +181,7 @@ function initialize({ config, instance }) {
           analytics._loadOptions = e
         };
         analytics.SNIPPET_VERSION = "4.1.0";
-        analytics.load(writeKey);
+        analytics.load(writeKey, loadOptions);
       }
     }
   }();