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1 | 时间戳记 | How often do you usually shop fashion products? | Your monthly spending on online shopping (£), if you shop fashion products seasonally or yearly, please use an estimated number. | When you browse the shopping pages of fashion websites, do you do so with an obvious goal in mind? (e.g., knowing exactly what you want to buy) | Factors you would consider when shopping fashion items online. | To what extent would you choose to buy an unplanned fashion item because of the visual stimulation? (visual stimulation include web page design, Product Images and website UI etc.) | Please rate your willingness in shopping fashion item on a complex but detailed web page, in this web page, textual descriptions are heavily weighted. | If you lack willingness in shopping in this web page, can you specific why? | Please rate your willingness in shopping fashion item on a simple but with less information web page, in this web page, graphical descriptions are heavily weighted. | If you lack willingness in shopping in this web page, can you specific why? | How much do you think the interactivity of the website (information to be logically presented, easy to use) plays a part in your online fashion shopping experience? | How much do you think screen design on the website (i.e., colours, boxes, menus, navigation tools etc.) plays a part in your online fashion shopping experience? | Please rate how much would you think an aesthetically pleasing web design and great web interaction design will make you trust/like the brand more? | Please rate how much would you think that a good web design and interaction system is necessary for a successful online fashion shopping platform? | To what extent do you think a personalized digital channel design would add to your purchase intention? | How much do you willing to buy an item suggested by fashion websites based on their analyzed data? | If you do, where would you expect the personalized content (e.g., item suggestion) to show up? | Your age | Your Gender |
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