diff --git a/composer.json b/composer.json
index 3b157a39..e0eb4be4 100644
--- a/composer.json
+++ b/composer.json
@@ -1,6 +1,6 @@
 {
   "name": "tagginggroup/gtm",
-  "version": "1.5.8",
+  "version": "1.6.0",
   "license": "OSL-3.0",
   "type": "magento2-module",
   "description": "AdPage tagging integration for Magento 2",
diff --git a/view/frontend/templates/hyva/script-pusher.phtml b/view/frontend/templates/hyva/script-pusher.phtml
index ae59c24d..aceb3c4e 100644
--- a/view/frontend/templates/hyva/script-pusher.phtml
+++ b/view/frontend/templates/hyva/script-pusher.phtml
@@ -45,7 +45,7 @@ declare(strict_types=1);
         if (eventData.marketing) {
             const expires = new Date();
             expires.setTime(expires.getTime() + 7 * 24 * 60 * 60 * 1000);
-            document.cookie = `trytagging_user_data=${btoa(JSON.stringify(eventData.marketing))};expires=${expires.toUTCString()};path=/`;
+            document.cookie = `trytagging_user_data=${btoa(String.fromCharCode(...new TextEncoder().encode(JSON.stringify(eventData.marketing))))};expires=${expires.toUTCString()};path=/`;
         }
 
         googleTagManager2Logger(message, eventData);
diff --git a/view/frontend/web/js/push.js b/view/frontend/web/js/push.js
index 658e5190..9e461a3c 100644
--- a/view/frontend/web/js/push.js
+++ b/view/frontend/web/js/push.js
@@ -56,7 +56,7 @@ define(["googleTagManagerLogger"], function (logger) {
       const expires = new Date();
       expires.setTime(expires.getTime() + 7 * 24 * 60 * 60 * 1000);
       document.cookie = `trytagging_user_data=${btoa(
-        JSON.stringify(cleanEventData.marketing)
+        String.fromCharCode(...new TextEncoder().encode(JSON.stringify(cleanEventData.marketing)))
       )};expires=${expires.toUTCString()};path=/`;
     }